The Absa National Boat Show Incorporating Dive 2007 will take place from 17 to 19 August at the Coca-Cola Dome in Northgate, Johannesburg.
Marcel de Klerk, Managing Executive of Absa Vehicle and Asset Finance, comments: “Absa is pleased to be involved with the continent’s premier boat and watersport show. The sponsorship is strategic for us and enables us to align our product offer with a show whose audience profile closely matches a large sector of our leisure and asset finance target market.”
“Within Absa Vehicle and Asset Finance, we specialise in tailoring finance solutions predominantly for motor vehicles and business type assets, but we are also able to finance all marine craft, yachts, bikes, quads, trailers and caravans, and it is these unique solutions that will be promoted via both the sponsorship and physical representation and demonstration at the show in August. We also plan to offer online finance directly on our stand,” adds de Klerk.
Heidi Warricker, Managing Director of Biz Events, organiser of the National Boat Show, is equally pleased with the decision by Absa Vehicle and Asset Finance to come aboard as a headline sponsor of the event. She says: “The alignment of these two well matched brands will, I believe, result in a win-win situation for both parties. Our new partner is not only one of the biggest leisure and asset finance companies in South Africa, but unquestionably one of its leading players too."
Warricker adds: “Absa’s product and finance options for the boating industry are truly innovative and the bank’s involvement in the show will not only add great value to ourselves as organisers and to show visitors, but also to our exhibitors whose products fall within the leisure asset category and are priced in the range where financing is both viable and desirable to the buyer.”
The continent’s premier boating and watersport show, the Absa National Boat Show Incorporating Dive 2007, takes place at the Coca-Cola dome in Northgate, Johannesburg, between Friday the 17th and Sunday the 19th of August. Show times are from 11:00 to 20:00 on Friday and 09:00 to 18:00 on Saturday and Sunday.