The only thing missing from this home-run Silverado is the apple pie – because the baseball and Chevrolet are covered. The Silverado 1500 crew cab is decked out in a baseball theme – with a paint scheme that incorporates all major league team logos – to support Chevrolet’s ties to Major League Baseball.
Building on Mustang’s rich and successful racing heritage, Ford Racing is offering customers a new way to affordably race with the all-new 2008 Mustang FR500S. This car will be the heart of the all-new Mustang spec series, the Ford Racing Mustang Challenge for the Miller Cup, which will make its debut on tracks around North America in 2008.
Scion announced its partnership with RIDEMAKERZ™, an innovative new toy car customization retailer inspired by Build-A-Bear Workshop®. The Scion RIDE, based on the new xB urban utility vehicle and the latest model in the RIDEMAKERZ lineup, was unveiled at the 2007 Specialty Equipment Market Association (SEMA) Show, the premier automotive specialty products trade event in the world. The partnership and product will please tuners, kids and parents alike.
Troy Lee Designs, known for its custom-design racing helmets, sports equipment and apparel, applied its unique artistry to the first-ever Hyundai Veracruz custom. The all-new Veracruz, launched earlier this year, has been critically acclaimed for boldly challenging the Lexus RX350 in quality and performance.
Volkswagen of America, Inc. announced that it will bring TDI clean diesel technology to select North American race tracks starting in May 2008. The Jetta TDI Cup series will be sanctioned by the Sports Car Club of America (SCCA) Pro Racing Inc., and will appear at up to eight major racing venues in North America during 2008.
Mopar, Chrysler LLC’s original equipment manufacturer, learned that renowned blues and rock guitarist Kenny Wayne Shepherd is passionate about two things: cars and guitars. The two-time Grammy® nominee who has sold millions of albums worldwide will show his restored 1970 Plymouth Duster in the Mopar booth (#42427) at the Specialty Equipment Market Association (SEMA) trade show. The annual showcase of technology, trends and products representing the $36.7 billion automotive parts and accessories industry, the SEMA show will be held Oct. 30 – Nov. 2, 2007 at the Las Vegas Convention Center.
Toy manufacturer Mattel has announced that Mitsubishi Motors Research and Design of America (MRDA) employee Gary Ragle is among seven designer finalists to be selected in the company’s first-ever Hot Wheels® Designer’s Challenge™. MRDA was among six automotive manufacturers to participate in the challenge, which marked the first time Hot Wheels® has turned outside the company to seek new vehicle designs.