The entry-level luxury segment doesn’t get the attention of some of the various other segments, such as the luxury sports sedan category. Yet, attention from car lovers matters about as much to sales as one cloud on a sunny day. Photos on the covers of magazines are all well and good, but sales numbers are what really count.
The reason for this is the fact that companies don’t make a whole lot of money selling a few thousand super expensive machines with plush seats, loads of technology, and a massive motor. Sort of like Rolex and Timex, as one makes a better product, but the latter is far wealthier. So, with so many different automakers trying to soak up the sales of the entry-level luxury game, one would think that sales would be spread, but they’re not. One vehicle has maintained dominance over the herd, theLexus ES .
In the past decade, Toyota has created 600,000 of these sedans in the U.S alone, with another 650,000 in the rest of the world. What makes this even better for the Japanese automaker is the lack of incentives that go along with the ES. These things are selling straight up.
Hit the jump to read on.