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500 Abarth "essesse"

Abarth will unveil at the Paris Auto Show the "esseesse" kit for the 500 Abarth, only few months after the standard car was launched. Next to it the company will also unveil the Assetto Corse Abarth.

500 Abarth "essesse"

The 500 "esseesse" kit’s display area is characterized by those elements of the Scorpion philosophy that have made it so unique and popular worldwide: the tough spirit, speed, and an innate desire to win. Compared to previous shows, nothing has changed as far as the brand’s distinctive identity is concerned: the colour red, a great passion for cars, the red and white chequered flag used to signal the end of endurance races (the competitions in which Abarth has notched up its greatest achievements), and the yellow and red shield with the black scorpion, representing the stinging zodiac sign of this mechanical genius.

500 Abarth "essesse"

The beautiful polished white floor only adds to the dynamic look of the stand, while the materials and finishes almost fade into the background in order to show off the car and the kits – the real protagonists of the stand.

Press release after the jump.

Press release

The 500 "esseesse" kit evokes the glorious history of the Scorpion. Carlo Abarth always concentrated his efforts on developing the performance of standard-production cars, but it was only after a meeting with Vittorio Valletta (President of Fiat from 1946-1966) that the conditions were put in place for development of the famous conversion kit. In 1958, the year in which Abarth & C. Spa was recognised as a solid international company, an important agreement was sealed which allowed Abarth & C. to use the semi-finished bodyshells of cars on which they could design their conversions using special parts.

This link to a major car manufacturer allowed the company, based in Corso Marche (Turin) to develop and fine-tune its preparation of small vehicles. Carlo Abarth’s aim was to design a simple, standardised performance enhancement technique so that any workshop, mechanic or even the customer himself could fit the parts to their vehicles.

The new Abarth – underlining its desire to carry on the historic work of Abarth&Co by bringing it up to date – now brings us the first conversion kit dedicated to the 500 Abarth. The whole concept of the Paris stand is based on car preparation, with the presentation of the 500 Abarth “esseesse” kit and the Assetto Corse Abarth version. The public will be able to see the various levels of Abarth “empowerment”, through which everyone can find their ideal performance level. From the entry-level car, the range continues with a specific kit, through to the “assetto corse” racing set-up which represents the ultimate Abarth performance.

Original and extremely eye-catching, the display area is characterised by those elements of the Scorpion philosophy that have made it so unique and popular worldwide: the tough spirit, speed, and an innate desire to win. Compared to previous shows, nothing has changed as far as the brand’s distinctive identity is concerned: the colour red, a great passion for cars, the red and white chequered flag used to signal the end of endurance races (the competitions in which Abarth Abarth has notched up its greatest achievements), and the yellow and red shield with the black scorpion, representing the stinging zodiac sign of this mechanical genius. The beautiful polished white floor only adds to the dynamic look of the stand, while the materials and finishes almost fade into the background in order to show off the car and the kits – the real protagonists of the stand.



1 comments:

This is the most sportiest mini-car I’ve ever seen. Abarth really have promising presence.

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