Whereas other car companies are making do with creative Super Bowl commercials, Honda is doing it with a lot of star power. We’ve seen Matthew Broderick bring his Ferris Bueller role back to life for the Honda CR-V and now, Honda’s sister company, Acura, has upped the ante with Jerry Seinfeld and Jay Leno.
Granted, the car being featured in the ad - the new NSX - is being touted as the next great Japanese sports car so it figures that Acura would go all out in promoting the car during the Super Bowl.
In the ad, Jerry Seinfeld goes through extreme lengths to convince the one guy that’s going to get the NSX before him to switch places with him. He brings him an alien in a body bag, he does a stand-up routine over a family dinner, and he even brings back the last "supposedly dead" munchkin to life.
And just when he thought that he had finally convinced the guy to hand over the number 1 spot, Jay Leno comes from out of nowhere riding a jet pack and promising a flight from New York to LA in just 20 minutes.
Do you remember the Acura Concept spied a while ago on the movie set for The Avengers? Well, If you do, you may be interested in knowing that this high speed roadster is priced at an amazing $9,198,000 and gets 234 mpg!
Movie website, Collider, was able to get up close and personal with the Acura star car and have provided pictures of all of its nifty features. For example, the concept is powered by a palladium-powered 80,000 TOHC 32-valve engine with titanium-forged block and nitrous fuel-injection system combined with a 9-Speed HYPER-Shift transmission. There aren’t any details on the engine’s output, but the concept can achieve 234 mpg in city traffic and 302 mpg on the highway. Now that’s efficiency!
The exterior of the concept shows off an underbody kit with an aero-dynamic spoiler lip and black-night painted-wheels with particle matter technology. Since this is a superhero movie car, it was also equipped with plenty of defensive systems like advanced radar-deflecting capabilities with wave modifier, a bullet and foreign element-proof clear coat, and metal skin and bulletproof hyper-traction tires.
Wouldn’t be cool to see a vehicle like this on the streets one day? As long as it comes with a cheaper price, we’re all in!
The new re-imagined Acura NSX made its debut just yesterday and it is already the star in a video for Gran Turismo 5, joined by the original NSX. This isn’t exactly an official confirmation of the future sports car’s entrance into the gaming world, but it’s a pretty solid hint. Think of it this way: The same thing happened with the recently launched Toyota GT 86 and it is now being offered in the 2.02 update of GT5.
The Acura NSX Concept previews the future NSX supercar and presents the first application of Acura’s innovative new Sport Hybrid SH-AWD (Super Handling All Wheel Drive) system. This system combines a unique 2 Electric Motor Drive Unit with a bilateral torque adjustable control system that allows the car to instantly generate negative or positive torque to the front wheels during cornering. Throw in Acura’s next generation VTEC 3.5-liter V6 with direct-injection and a dual clutch transmission with a built-in electric motor, and you’re looking at a future production car with insane capabilities and killer style.
After being previewed as a prototype at the 2012 Detroit Auto Show, the 2013 Acura RDX has finally been dropped into the market. For 2013 model year the RDX is offered in both FWD and AWD versions and prices will range from 34,320 to 39,420 for the model equipped with AWD system and Technology Package.
The 2013 Acura RDX is powered by a new 3.5-liter V-6 engine that now delivers a total of 273 HP - an increase of 33 HP over the current model. This engine will be combined with a 6-speed automatic transmission with a new lock-up torque converter that will ensure a fuel economy of 20 mpg in the city and 28 mpg on the highway.
Exterior changes include a longer, sculpted hood, a longer wheelbase and wider track, all-new Amplitude Reactive Dampers, and a new motion adaptive electronic power steering system. For the interior, the company will be offering new sweeping shapes, a matte surface trim, and generous use of leather. The 2013 RDX will also offer larger door openings, more passenger room, increased cargo volume, and a power rear tailgate.
The list of standard equipment includes Pandora internet radio interface, SMS text message feature, a smart entry keyless access system, push-button start, and a three view rear camera.
Updated 04/03/2014: Acura announced today that the RDX will continue unchanged for the 2014 model year, with the only update being a new Kona Coffee exterior paint replacing the previous Amber Brownstone. Hit the jump to learn prices for the 2014 model year.
Acura has unveiled the new ILX concept at the 2012 Detroit Auto Show. This concept is a preview of a luxury compact sedan scheduled for launch in Spring 2012. The production version will be offered with a choice of three different powertrains, including Acura’s first-ever gas-electric hybrid.
The Acura ILX is defined by a sleek, sporty, and aerodynamic design language with a smart, spacious, and sporty interior. Under the hood, Acura will place a choice of two engines a 2.0-liter inline 4-cylinder engine or a 2.4-liter inline 4-cylinder. A hybrid version will also be offered with a 1.5-liter gasoline-electric hybrid powertrain.
"First time luxury buyers place the highest value on exterior styling, affordability and environmental issues and that’s a virtual definition of what we have created with the new Acura ILX," said Jon Ikeda, head of the Acura Design Studio. "The strategy behind this new model is to position ILX as the first opportunity for many young buyers to enter the luxury market."
Hit the jump to read more about the 2012 Acura ILX Concept.
After years of speculations, Honda is finally taking the first steps in offering a successor for the very prominent NSX supercar with its first concept version revealed at the 2012 Detroit Auto Show. The company has promised that a production version will follow in the next three years and will be manufactured at the company’s plant in Ohio.
Not only does the concept revealed in Detroit preview the future NSX supercar, it also presents the first application of Acura’s innovative new Sport Hybrid SH-AWD (Super Handling All Wheel Drive) system. This system combines a unique 2 Electric Motor Drive Unit with a bilateral torque adjustable control system that allows the car to instantly generate negative or positive torque to the front wheels during cornering. The company then throws in their next generation VTEC 3.5-liter V6 with direct-injection and a dual clutch transmission with built-in electric motor.
"This Sport Hybrid SH-AWD system will make NSX the ultimate expression of Acura’s idea to create synergy between man and machine," said Takanobu Ito, president and CEO of Honda Motor Co., Ltd. "The NSX will make the driver one with the car to enhance dynamic driving abilities without getting in the way."
"Like the first NSX, we will again express high performance through engineering efficiency," added Ito, who led the development of Acura’s first NSX supercar. "In this new era, even as we focus on the fun to drive spirit of the NSX, I think a supercar must respond positively to environmental responsibilities."
Updated 04/06/2012: The new NSX Concept has also been presented at the New York Auto Show and we were just there to shot a few more pictures of it. Found them in the picture gallery section.
Updated 04/25/2012: While until now we have seen the new Acura NSX sports car in a gray exterior paint, for the Beijing Auto Show the NSX has dressed a very cool red paint.
Honda is previewing the new NSX supercar with the first concept version set to be released next month at the Detroit Auto Show. But before that happen, British magazine, AutoExpress, a few new details to pacify the masses. The new NSX, built as a Japanese rival to models like the Audi R8, will be a 400bhp four-wheel-drive hybrid model and will be heavily based on the concept car seen on the set of the new Avengers movie.
The hybrid system will combine a 3.5-liter V6 engine driving one axle with a pair of in-wheel electric motors driving the other ones. This system will offer a total of 400 HP and will propel the FWD NSX from 0 to 60 mph in under 5 seconds. The model will be revealed as an Acura badge concept, but on markets like Europe, it will be sold as a Honda.
The biggest news offered by AutoExpress is that the NSX will also be offered as a roadster, but no other details about this model were provided.
Stay tuned! We’ll have more details on the new Honda/Acura NSX after its official debut in Detroit.
With the calendar turning over a new page to 2012, the very first major auto show is set to open its doors in Detroit when the North American International Auto Show welcomes automakers - both local and foreign - to the Motor City.
This year, American brands are coming to Detroit in full force where they will be joined by a number of international automakers in presenting a steady diet of concept cars, production debuts, and just about everything else in between.
As for the local contingent, Ford is leading the way with the premiere of the Fusion global mid-size sedan while Dodge is set to introduce their Alfa Romeo Giulietta-based compact sedan, the Dart.
There’s plenty of action headed to Detroit when the 2012 NAIAS opens its doors on January 14th. Head over after the jump to check out a preview of all the cars scheduled to be part of all the festivities.
The 2012 Detroit Auto Show will be held in less than a month and as expected, more and more automakers are announcing their line-up for the show. For example, Bentley just provided details on its Continental GT V8 and Acura has announced their list of debuts for the show. The line-up includes an all-new compact sports sedan, a redesigned RDX crossover sport utility vehicle, and a concept version of the next generation Acura NSX super car.
The ILX Concept previews an all-new luxury compact sedan scheduled for launch in Spring 2012. It will be offered with a choice of three powertrains including Acura’s first-ever gas-electric hybrid. For the 2013 RDX, Acura has shifted its attention, much like everyone else, to improving the vehicle’s fuel efficiency.
Acura’s new Supercar Concept will take top billing in this showcase, with future plans for a production NSX consuming our minds. This concept was announced at the same time Honda CEO, Takanobu Ito, confirmed that the next NSX would be a high-performance exotic sports car. The company is currently working on a 3.5-3.7 liter VTEC V6 engine in combination with a twin electric motor set-up powered by lithium-ion batteries. This motor will have a plug-in recharge system for a small electric-only range, giving it great amounts of torque.
Another source told AutoExpress that the Dual Note 4WD Hybrid Concept from the 2001 Tokyo Motor Show was the first glimpse at the technology that will underpin the NSX. This concept was powered by a 3.5 liter V6 engine which sent power to the rear wheels, while in-wheel electric motors sent power to the front. This setup delivered an output of over 400 HP.
"Acura has a steady cadence of exciting new models coming to market and it will all begin in Detroit," said Jeff Conrad, vice president and general manager of Acura sales and service. "From the all-new Acura ILX at the gateway of the lineup to the pinnacle of performance with the Acura NSX Concept, Acura vehicles are being created for luxury customers who aspire to the highest levels of quality and value, with beautiful styling and the right balance of technology, performance and environmental responsibility."
Image above is of the Supercar Concept as seen on the movie set for The Avengers.
Acura has spiffed up its entry level sedan, the TSX, to give us the 2012 Special Edition TSX. Though Acura will stick to its tried and true 2.4-liter inline-four VTEC power plant with no additional power increases, there are upgrades inside and out.
The exterior features a more aggressive front spoiler giving it a sporty look, reminiscent of their old sports coupe, the RSX. Other cosmetic upgrades include a rear bumper fascia, side sills, and a fancy "Special Edition" badge on the trunklid.
In the cabin, Acura has made "sport-minded appointments" including suede seat inserts with red backing. There is red stitching abound—on the shift knob, seats, and steering wheel—that compliment nicely with the red ambient lighting featured on the gauge cluster, overhead lighting, and footwell lighting. The pedals have also been upgraded to aluminum.
Acura has also released pricing options for the entire TSX range, with the base model starting at $29,810. The Special Edition starts at $30,810 and comes with either a five-speed auto or six-speed manual tranmission. Opt for the Technology Package—upgraded sound system and navigation—and the price jumps to $32,910.
If you want a 280-horsepower V6 model, MSRP climbs to $35,350, or $38,450 with the Technology Package. Wagon models are also available for $31,160, or $34,810 with the tech upgrades.
Hit the jump to see the press release on the Special Edition model.