Alfa Romeo appears to have some cards up its long-range sleeve for its wildly popular 4C , with “something new” happening every year over the car’s projected lifespan of “at least” the next four to five years. Giving an indication of what’s to come, Alfa’s first ace in the hole was the 4C Spider that debuted at the 2014 Geneva Motor Show .
Alfa’s head of marketing Alberto Cavaggioni had a chat with TopGear.com about the topic. “We made a promise, and that was every year we will tell you something new about 4C," he said. The plan is to keep the 4C “animated” and continually changing so its enthusiasm stays alive. What’s more, those changes don’t exclude a souped-up ‘RS’ version with more power to act as a range-topper in the 4C lineup.
The continuing excitement isn’t necessarily to stay relevant with a direct competitor, however. Cavaggioni points out that even though the Porsche Cayman and Boxster are often matched up with the 4C, the Alfa gives a level of sport Porsche doesn’t match. “If you want a carbon fiber chassis, you have to get a McLaren . For the price and technology, the 4C doesn’t have any competition.”
The 4C has already garnered a respectable following, netting some 1,700 orders already placed in Europe, the Middle East , and Africa, with more markets being opened in the future. Sadly, there’s still no definite word on when/if Alfa will make a return to the U.S.
Click past the jump to read more about the Alfa Romeo 4C.