When Porsche created the Cayenne there was a massive uproar from the Porsche faithful. They found this new SUV to an abomination of what a proper Porsche, a 911 in their minds, should be. Yet, despite all the hate, the Cayenne was a huge success.
British supercar maker Aston Martin are looking to follow suit with their new Lagonda, which was just a concept a few days ago, but now seems as if it’s headed for the production line. Despite the fact that most Astons are gorgeous vehicles, the Lagonda just isn’t. We thought the first generation Cayenne was bad, but the concept version of Aston’s SUV was like looking at a pile of sick with an Aston Martin badge on top.
Not to mention the fact that Aston have recently announced the Cygnet, a small city car aimed at helping the company bring down its fuel economy numbers. So, on top of that, a new SUV might cause a riot among Aston’s largest following.
UPDATE 07/12/2012: Back in May, we reported that despite previous rumors, Aston Martin still wanted to offer a production version of the Lagonda SUV revealed as a concept back in 2009. Aston Martin reconsidered its decision because it’s trying to enter markets, like China, where large models are a must. That, and because of the market’s positive reaction to Bentley’s EXP 9 F concept.
Now, Aston Martin is offering new details on the upcoming SUV. The production version will be built on a Mercedes GL-Class platform and the top version will be offered with a 6.0 liter V12 engine. However, Aston Martin announced that it also plans to offer a hybrid and a diesel version for clients with a particular interest for the environment.
The company is still deciding if the new model will be sold as an Aston Martin or if they will revive the legendary Lagonda name. Either way, the SUV will have plenty of competitors on the market, including the two SUVs from Lamborghini and Bentley.
A final decision will be made in the upcoming months and a production version is set to be unveiled by 2016.
Hit the jump to learn a little more about the Lagonda. Full story
When Aston Martin unveiled the Lagonda SUV back in 2009, it was thought to be the beginning of the Lagonda revival, previewing the company’s first SUV. That idea crumbled about a year later when Aston Martin announced that a production version would never be built. Instead, the company wanted to focus on a Lagonda version of the Rapide sedan.
To make it even more confusing, Aston Martin is now reconsidering its decision because it’s trying to enter markets like China where large models are a must. That, and because of the market’s positive reaction to Bentley’s EXP 9 F concept.
According to Autocar, Aston Martin boss Ulrich Bez already confirmed that an updated Lagonda concept is being developed and that it will be unveiled next year. The new Lagonda SUV has been confirmed as a super-luxury 4x4 and will target the future SUV from Lamborghini. Next to it, Aston Martin will also bring out a second Lagonda model, a saloon.
Just when it seemed a brand new collaboration was on the verge of rising, talks between Aston Martin and Daimler have been slowed almost to a halt. The two brands had an interest in working with each other because it would be mutually beneficial: Aston Martin would have helped in developing Maybach models and they would, in turn, be able to take advantage of Mercedes’ latest technology. Now, German publications have reported that this agreement has collapsed and, as a result, Aston Martin’s future is in grave danger.
The first Aston Martin vehicle to feel the heat may be the DB9 supercar. This model is built on the VH platform that was developed when Aston was owned by Ford Motor Co, but since a redesign is expected for the 2014 model year, Aston Martin finds itself scrambling for a new platform; one they thought they would be able to get from Daimler. The redesigned Vantage scheduled to come out in 2015 is in the same precarious situation, leaving Aston working doubletime to re-engineer the current platform, powertrain, and sheet metal.
The highly anticipated Lagonda models aren’t any safer. This bump in the road leaves their production entirely uncertain because the SUV was going to be built on the Mercedes GL platform and the sedan was supposed to use the Mercedes S-Class platform.
Aston Martin is completely at a loss, though. They just secured a £304 million bond - about $440 million at the current rates - from global investors at a rather high 9.25% interest over the next seven years. This money will be going towards designing all new platforms for their full line of sports cars, including the DB9, Vantage, and Rapide.