Aston Martin is celebrating its centenary at the 2013 Geneva Motor Show with the launch of a new personalization program called "Q by Aston Martin." This program allows customers to personalize their models according to personal wishes and desires and, according to Aston Martin, it offers "almost endless opportunity for expression."
The model Aston Martin has specially developed for the Geneva Show is a special Vanquish . It combines a striking Morning Frost metallic white exterior paint with a contrasting Spectral Blue interior and Pearl White welting.
For the exterior, the model also received satin finish carbon-fiber features, plus blue-tinted diamond-turned alloy wheels. For the interior the center console is made in blue-tinted glass fiber and numerous "Q" logos are a further reminder that this is indeed a special Vanquish.
If the new "Q by Aston Martin" program impresses you, then you should know it can be further extended to designing your house, your yacht or pretty much anything else you want to personalize.
Gallery Aston Martin Vanquish
‘Q by Aston Martin’ is a bespoke personalisation service – it can even be seen as a Brand of its own – and goes far beyond even Aston Martin’s extensive options list.
Q by Aston Martin allows customers to enhance and personalise their cars with meticulous attention to detail.
The service can be extended to interior and exterior styling, offering almost endless opportunity for expression. Thanks to Aston Martin’s unique VH (Vertical Horizontal) architecture, the philosophy that forms the backbone of its sports cars, the company has evolved a fast, flexible and modular approach to engineering. With Q by Aston Martin, the ability to commission the design and manufacture of a unique car is now within reach.
Several examples of the service are displayed at Geneva with, for instance, a Vanquish presented in striking Morning Frost metallic white with a contrasting Spectral Blue interior and Pearl White welting. Satin finish carbon fibre exterior features, blue tinted diamond-turned alloy wheels, a blue-tinted glass fibre centre console and embossed ‘Q’ logos are just some of the sports car’s highlights.
Beyond cars, Q by Aston Martin can even help to design and procure almost any manner of luxury item. Colour-matching a Brompton bicycle to an Aston Martin, supporting a customer’s architect to design their house, or creating colour themes and materials for the interior specification of a yacht – these bespoke services are all within the gift of this remarkable department.