Audi A1

Audi A1

  The Audi A1 is premium compact city car based on the metroproject quattro concept from the German automaker that will debt in 2010 as both a three hatchback and a five door sport back. The A1 offers styling in line with the rest of the luxury automaker's lineup and is powered by a variety of low displacement engine. The first being a 105 HP 1.2 Liter TFSI unit while a larger 1.4 Liter unit making 170 HP will be offered as well. Diesel enthusiasts will be happy to find that Audi will also sell the A1 with a 1.6 Liter TDI making around 100 HP.

The third episode of Audi’s A1 mini-series, "The Next Big Thing" went even darker than any of the first two episodes. There was an under-ground human cockfighting, a man wearing a hypnotized bunny jacket, and Justin and Daria making out before fighting each other inside the make-shift cage. And all of that happened before the gun-toting, bunny jacket-wearing Asian dude tried to steal the A1 . This is getting weirder and weirder as we go along.

Now, Justin and Dania are back with episode four where they turn the tables on ’Mr. Bunny’ and drive away from the underground fight scene only to find themselves getting involved in a pretty exciting parking lot chase scene where we see - finally! - the A1 in full-blown action, showing off its versatility and losing the over-matched Ford Ford Crown Victoria and leaving it dangling from the edge. It took four episodes for Audi to highlight the A1, which is a little too late as far as we’re concerned, but there’s still two episodes left to this mini-series, which means that those last two should definitely be all about the A1.

Watch episode 4 after the jump

Source: Audi

The Audi A1 was at the center of a pretty embarrassing incident in Belgium a week ago after a marketing stunt to promote the premium hatchback’s versatile maneuverability ended up with the A1 flipped over on its side.

How exactly did the A1 get in such a precarious position? Turns out, the car was doing a public demonstration at Cinqunanteaire Park in Brusells where it was giving free rides up-and-down a halfpipe to show the car’s versatility. Everything was going great for the first three days of the demonstration. On the fourth day, however, things went horribly wrong as the stunt driver nosed into the wall, causing the car to flip on its side.

Audi tried to suppress evidence of A1’s hilarious episode, but as is the case with the Internet these days, somehow it’s going to find itself online for the entire world to laugh at. In fairness to Audi, this incident isn’t anywhere close to being as embarrassing as the one Volvo endured when it was showing off the new S60 sedan in front of hundreds of auto journalists. That one literally had throngs of media snapping photos and recording the whole spectacle. Doesn’t mean we are not going to show off this spectacle any less though.

Source: Autoblog NL

Can you smell the irony here? After using an American A-list celebrity -raise your hand, Justin Timberlake - to promote their new premium hatchback, reports out of Ingolstadt are saying that the A1 , for one reason or another, will not be brought to the U.S. market.

Audi already mentioned this a few months ago when global sales head Peter Schwarzenbauer say that the brand isn’t that well established in the US to be selling small vehicles like the A1, given also the fact the U.S. customers are more inclined into buying larger vehicles. Recently, Audi reiterated their stance when Schwarzenbauer, in an interview with Automotive News, said "If you look at the real numbers [MINI and Smart Smart sales in the US], it’s not huge volumes. I’m not so sure yet we really see a trend to small cars in the United States."

With European sales of the Audi set to kick off later this year at a price of €15,800 ($19,382) for the 1.2-liter TFSI engine base model, Audi is skeptical that the A1 would generate significant sales - at least for Audi to make even a marginal profit - in the U.S. market.

So, for those Americans that have been waiting for the A1 to hit their local dealerships, we’re afraid to say that you’re all fresh out of luck. The Audi A1 is not coming to America, even at the strongest behest of Justin Timberlake.

Posted on by Alexander + 4

The Audi A1 is back and this time it brings along some action. In this episode of the six part mini-series by Audi, Justin Timberlake and Dania Ramirez return to their exciting journey in their Audi A1. This episode starts off with Justin getting put in a chokehold only to be released after the sexy Dania whispers something in the goon’s ear. A surprised Justin jumps back in the equally attractive A1 and he and his sexy accomplice are allowed to proceed into the warehouse.

What comes next is nothing short of awesome as the duo share a steamy kiss then proceed to jump in a ring for some kickass fighting. You’d be surprised to see who has the kickass moves. All we can say is that you don’t want to miss it.

At the end of this episode, Justin is left facing “Bunny”. Oh, yeah, Bunny. He has a decision to make as he holds the key to the package the long-eared fellow wants so desperately.

Check it out!

Justin Timberlake became world-famous because of his singing skills. Recently, though, our favorite *NSync member has tried his chops in acting and has, for better or worse, become quite good at it. So much so that Audi has tapped him to become the lead actor in their new six-episode mini-series called, "The Next Big Thing".

In episode two of the mini-series, we picked up where we left off in the first episode with Timberlake being chased around town by a bunch of goons with evil intents. Thanks, of course, to the ever-so cool A1 - and the uber hot Dania Ramirez - Justin manages to evade and get away from the hired guns. From there, the two head over to a warehouse guarded by two relatively burly fellows because, according to Justin, "we were supposed to meet a buddy at this address."

As to who the "buddy" is? Well, we’re going to have to wait for future episodes to find out.

Source: Audi

With sales of the Audi A1 now in full swing, Audi is ramping up efforts in building awareness for the premium hatchback, which now includes bringing seven different custom variants of the car to the annual Volkswagen-hosted Woorthersee event in Austria.

One of the A1 variants that’s scheduled to make an appearance is the special-edition ’FC Bayern’ edition, which commemorates the German team Bayern Munich and its participation in the UEFA Champions League finals that’s set to kick-off in Madrid later this month. The ’FC Bayern’ will come in the same colorway the German team wears on the pitch and will likewise include the name and number of star player Arjen Robben.

In addition to the FC Bayern edition, a slew of other custom-designed A1s will also be in attendance at the Woorthersee event, including a taxi and police car variant and a variant similar to the original Audi Quattro rally car. Apart from the seven A1s, Audi will also bring the new R8 GT and the new RS5 models.

Source: Audi

The first episode of the highly-anticipated short film featuring the Audi A1 and Justin Timberlake has finally been released by the Ingolstadt-based company.

Truth be told, we were expecting a little bit more from Audi and JT with this film. It’s not that we don’t like it - it’s too early to make any judgments given that there’s only been one episode - it’s just we’ve seen that set-up before from, ironically, BMW and Clive Owen.

In any case, here’s the first episode of the movie, "The next big thing". Give it a look-see and judge for yourself whether the subequent episodes are worth waiting for.

Source: Audi

The beauty of programs like Photoshop is that – at least for those who have the skill to do so – you can just about alter whatever photos you like and tweak into something different that a lot of people wouldn’t be able to tell the difference between the original version and the edited creation.

In this video, you’re going to see a Photoshop expert doing what he does best. And for his latest piece of handiwork, he’s taking an Audi A1 and gives it a speeded-up facelift with the result being an Audi S1 -looking A1.

It’s a speeded-up seven-minute video so you can imagine the painstaking lengths the artist went through to finish his project. Give him a pat on the back though for a job well done.

Nobody’s the wiser, unless of course they catch a piece of this video.

Source: YouTube

The newly-released Audi A1 is a small city car that looks much better running around city streets than it does being in the middle of a competitive environment. It’s like one of those domesticated show dogs that everybody loves, yet feels incredulously uncomfortable when it finds itself outside of his comfort zone. But as the time-honored adage would say, "there’s no such thing as a sure thing; otherwise, we’d all be living boring lives."

That being said, while the A1 looks pretty comfortable in its own city nice, all you need to do is come up with the right competition package to transform it from a cutesy compact car to a machine on wheels

As a tribute to the 1987 Audi S1 Sport quattro, Audi launched a competition package for the newly launched Audi A1. Both the interior and exterior of the car uses the same colors that Audi motorsport used to dress all theirs with a combination of white and orange.

The interior gets decorative trim on the air vents, the center console, the door handles and the interior mirror. The floor mats also received matching graphic print, while the sports leather steering wheel, gear lever and handbrake grip get colored highlights.

Updated 03/25/2010: Audi revealed today the first official video for the A1 Competition Kit. Check it out!

Source: Fourtitude

Audi unveiled the S-Line package for the new A1 small hatchback at the Geneva Motor Show. And even if it adds no performance upgrades, the S-Line package adds a more dynamic appearance.

The package includes: 17- or 18-inch cast aluminum wheels, S line sport suspension with dynamic suspension tuning, leather-wrapped sport steering wheel and sport seats. At the exterior the A1 S-Line gets revised front bumper, a larger roof-mounted spoiler and a rear diffuser.

Also, if so desired, components such as the seat covers, the air nozzle housings and the inlays in the doors can be painted in fresh, expressive colors.

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