As promised, Justin Timberlake was on-hand for the launch of the 2011 Audi A1 . While the car was received pretty warmly by the gathered audience, it sure looked like Timberlake stole the show by just, well, showing up.
Audi head honcho Rupert Stadler welcomed Timberlake on-stage and proudly introduced the brand’s new global ambassador , much to the delight of the shrieking - did we say shrieking; we meant applauding – crowd.
We kind of thought that Timberlake would have a more hands-on involvement during the entire proceedings but apart from some trivial banter with Stadler and the cursory plug for the new A1 – “it’s cool, environmentally-friendly, and perfectly suited for my crazy urban lifestyle,” Timberlake said – the pop star was surprisingly toned down during the event.
Then again, that didn’t stop the crowd from bum rushing him as soon as he got off the stage.