> 
 > 
Audi A1

Audi A1

  The Audi A1 is premium compact city car based on the metroproject quattro concept from the German automaker that will debt in 2010 as both a three hatchback and a five door sport back. The A1 offers styling in line with the rest of the luxury automaker's lineup and is powered by a variety of low displacement engine. The first being a 105 HP 1.2 Liter TFSI unit while a larger 1.4 Liter unit making 170 HP will be offered as well. Diesel enthusiasts will be happy to find that Audi will also sell the A1 with a 1.6 Liter TDI making around 100 HP.


As promised, Justin Timberlake was on-hand for the launch of the 2011 Audi A1 . While the car was received pretty warmly by the gathered audience, it sure looked like Timberlake stole the show by just, well, showing up.

Audi head honcho Rupert Stadler welcomed Timberlake on-stage and proudly introduced the brand’s new global ambassador , much to the delight of the shrieking - did we say shrieking; we meant applauding – crowd.

We kind of thought that Timberlake would have a more hands-on involvement during the entire proceedings but apart from some trivial banter with Stadler and the cursory plug for the new A1 – “it’s cool, environmentally-friendly, and perfectly suited for my crazy urban lifestyle,” Timberlake said – the pop star was surprisingly toned down during the event.

Then again, that didn’t stop the crowd from bum rushing him as soon as he got off the stage.


The 2010 Geneva Motor Show will open its doors tomorrow and one car that we’ve been waiting for months to make its world debut is the new 2011 Audi A1 premium compact car. We’ve just about seen as many videos, promos, teasers, and spy shots of the car that the only thing left is to see it live and in the flesh.

What we don’t know, however – and what a French website is now reporting – is that the A1 may come in another version that aren’t of the gas and diesel engine variety.

According to this report, Audi is toying with the idea of using an A1 to be the basis of another E-Tron concept , following in the R8-based E-Tron concept that we saw in Frankfurt last September. While the R8-based E-Tron will only be built with a limited number, there’s a distinct possibility that an A1-based E-Tron could become Audi’s flagship volume plug-in vehicle, which, if you think about it, is a pretty smart move by Audi. Introducing a car that’s bound to get a lot of attention from customers would end up being more attractive if it came with a more fuel-efficient engine variant that the traditional petrol and diesel variety.

In any case, we’re going to have all these reports and rumors answered soon enough when the Geneva Motor Show officially opens tomorrow.

Source: Le Buzz Auto

If you’re in the market for a car and you’re seeking an opinion of which model to buy, there’s no better person to ask than someone who’s been in one too many racing scraps and thus, probably knows what he’s talking about.

So if you’re talking of getting an Audi A 1, today’s your lucky day because you’re going to get the opinion of one Markus Winkelhock, a veteran of the German Touring Car Championship, whom Audi invited to take the A1 out for a spin around the Neustadt race track.

Continued after the jump.

Source: YouTube

Audi is taking full advantage of the growing wave of interactive marketing by putting their new premium hatchback, the 2011 A1 , into the virtual world of Playstation Home.

Now, if you’re expecting a whole lot from this showroom, then you’re going to be disappointed to know that it doesn’t have any other feature other than being just a simple showroom. But the good news is that Audi is planning on releasing some sort of A1 game in the coming months to go along with more information regarding the E-Tron . That’s something that we can all look forward to.

This “A1 showroom” is Audi’s second attempt in integrating their brand to an interactive audience after the release of their E-Tron Vertical Run racing game, which has been played by over 700,000 players since it was released late last year.

Press Release after the jump

Source: Audi

Just in time for the weekend, the four ringed German automaker has opened up their virtual showroom with an online configurator for the all new Audi A1 . So stop what you are doing, put your work aside, go online and be creative!

Just a quick reminder, the 2011 Audi A1 compact city car is being offered with a choice of four four cylinder engines, made up of two TDI units and two more, small displacement, TFSI gasoline burning power plants that produce 86 HP and 122 HP respectively. Every mill is mated to a fuel saving seven speed S tronic gearbox and offers fuel economy between 43 MPG and 62 MPG depending on the engine and can sprint from 0 to 60 MPH ranging from 9 to 12 seconds with a top speed going from 111 MPH to 124 MPH depending on your fuel of choice.

So enjoy!

Source: Audi

After teasing us for a very long time, the four ring German automaker has finally revealed the official details about the new Audi A1 compact city car. A vehicle that was designed for young customers, featuring a compact footprint making for an agile design and a sporty interior. The A1 is easily distinguished as an Audi by touches like the tornado side and distinctive roof arch that ends in a pair of forward leaning coupe like C-pillars as well as Audi’s signature single frame grill. Meanwhile the large wheel wells are filled with optional 18 inch alloys.

Audi claims that the interior is inspired by airplanes with the four round air conditioning vents being reminiscent of a jet’s turbines with an open airy feeling thanks to the large greenhouse effect. The rest of the A1’s interior is highlighted by a set of LED interior lights and two tone upholstery covered in expressive colors.

The compact Audi A1 is being offered with a choice of four four cylinder engines, made up of two TDI units and two more small displacement TFSI gasoline burning power plants that produce 86 HP and 122 HP respectively. Every engine option is mated to a fuel saving seven speed S tronic gearbox and offers fuel economy between 43 MPG and 62 MPG depending on the engine and can sprint from 0 to 60 MPH ranging from 9 to 12 seconds with a top speed going from 111 MPH to 124 MPH depending on your fuel of choice.

Press release after the jump.

If we’re going to take Aud i’s word, then this teaser video of the new A1 premium hatchback is, for better or worse, the last teaser Audi is releasing before the A1 breaks cover in Geneva next month.

In this particular video, Audi is giving us a live tour of their production facility in Brussels, Belgium, which, incidentally, is the site for production of the A1. In preparation for it – and the possibility for future productions done in the plant – Audi is shelling out over €285 million ($388 million) to upgrade the facility.

While the previous videos promoting the A1 were ok at best, this last one is actually pretty interesting, given that we don’t always catch videos of how a car production facility actually works in building the cars that we later on drive.

The robots assembling some parts of the A1 are a sight to behold, especially the incredible detail in which they build the parts from the ground up.

We haven’t been especially glowing about the past teaser videos of the A1, but as far as we’re concerned, this one is a must-watch.

Source: YouTube

Looks like the Audi A1 promo video series isn’t done yet.

We’ve seen pretty much everything there is to see about the Audi’s new premium hatchback – even a test drive featuring two football players from FC Bayern Munich – it feels we already know more about it than the actual cars we have on our garages.

And just when we thought everything came to a head after the test drive,
Audi has released another instalment of the A1 promo videos. This time, our lecturer is Ivo van Hulten, the chief interior designer for the A1, who goes into great detail regarding the design process behind the A1’s air vents found in the car’s cockpit.

This much we know: there’s absolutely no denying that the A1 is poised to become a hot item as soon as it hits dealerships. Despite being a little too bland for our liking, these promo videos have done a pretty good job in terms of educating the people on what the A1 is all about. Whether or not that translates to good sales when the premium hatchback comes out is an entirely different story.

Source: Carscoop

We told you before that the series of promotional videos of the 2011 Audi A1 was going to get a little more interesting. After learning about the car’s LED daytime running lights, it’s colored roof arches, and a Wasabi Green interior accent, we now have the video of the A1 being test-driven by a couple of players from FC Bayern Munich, namely stalwarts Bastian Schweinsteiger and Philipp Lahm.

The two members of Bayern Munich are actually the first – and second – non-Audi employees to be given the treat of getting behind the wheel of the still-to-be unveiled hatchback. Lahm and Scheweinsteiger each took turns behind the wheel of the car and seemingly drove the wheels off of it whilst commenting on the car’s overall manoeuvrability.

Since the car will make its world debut at the Geneva Motor Show in a little over a month, Audi – much to our chagrin - conveniently blurred the A1’s exterior for the entire video, leaving us with nothing more than speculation on the look of the car.

Then again, we won’t have to wait long to see the first official photos because according to Audi, those will be released sometime around the second week of February, a month or so before it’s world debut at the Geneva Motor Show.

Source: Carscoop

We’ve pretty much seen and heard everything there is to know about the Audi A1 . From the car’s LED daylight running lights, to the colored roof arches, and even how Audi plans to "raise the bar" with the new A1. We’ve pretty much been given a comprehensive course on Audi’s new premium hatchback.

Well, we’re not done. Or at least Audi isn’t.

The next video to come out of Ingolstadt features Jana Bonkova, a color and trim designer from Audi. In this video, Bonkova goes into detail about the Audi using a Wasabi Green accent color in the car’s interior.

"Wasabi Green was used selectively to create accents, such as in details like seams," she said. "We want to use this color to appeal to people who simply want something new and fresh."

Some of you may find this bit of information as pretty trivial compared to the other videos, but we think that on the contrary, it might be of interest to someone who’s interested in purchasing an A1 down the road.

For those of you who think against us, don’t worry; we promise it gets a little more interesting, because from what we’ve heard, the next video that will come out will feature members of football club Bayern Munich taking the A1 out for a test drive. That, by all accounts, should be fun.

Source: YouTube

Back to top