We’ve already seen two videos about the A1’s daytime running lights and its customizable roof arches and now comes the third instalment of what is fast becoming a series of promo videos designed to, well, promote the new premium hatchback.
The Audi A1 is premium compact city car based on the metroproject quattro concept from the German automaker that will debt in 2010 as both a three hatchback and a five door sport back. The A1 offers styling in line with the rest of the luxury automaker's lineup and is powered by a variety of low displacement engine. The first being a 105 HP 1.2 Liter TFSI unit while a larger 1.4 Liter unit making 170 HP will be offered as well. Diesel enthusiasts will be happy to find that Audi will also sell the A1 with a 1.6 Liter TDI making around 100 HP.
If a few days ago we have seen the first teaser images of the Audi A1 city car, today Audi revealed two new teaser video for the future car. We’ll keep teasing you until in early February 2010 when the A1 celebrates its online premiere (end of secrecy).
One more video after the jump.
Just yesterday we told you that Justin Timberlake will be Audi’s next big spokesperson, and as part of his latest career choice he gets to hang out around cool cars that most enthusiasts would kill for. The singer/actor will play the leading role in an exceptional Audi A1 Internet campaign that is set to be launched in the spring of 2010, reasonable explanation why he was spotted next to the future premium compact city car from Audi.
Next spring the German automaker will launch their online advertising campaign to introduce the world to the new A1. Hence the shoot with Mr. Timberlake, who had this to say: “Audi has always been at the forefront of engineering and technology... and I am very excited to be a part of the next evolution conscience with Audi and the A1“. The photo shows a three door version of the ultra compact, but according to Audi there will also be a Sportback, Cabriolet and a Crossover variations of the smallest auto to wear the four ring logo. The new Audi A1’s official debut will be made at the Geneva Motor Show and sales will begin in Europe later on in 2010.
Out of all the things we’re envious of Justin Timberlake – the singing voice, the movie credentials, and of course, Jessica Biel – his latest endorsement deal just might be the one we’re most jealous of.
The four-ringed car brand, Audi , recently chose Timberlake to be its new brand ambassador for the new Audi A1 . Curiously, this announcement comes a few days after a report that the A1 may not be headed to the US.
Nevertheless, you can’t deny Justin’s international appeal, as evidenced by the global popularity of his one-time boy band group, N’Sync – Ok, we just had to put N’Sync somewhere in here - so even if the car doesn’t hit US shores anytime soon despite earlier reports saying on the contrary , who’s to say that his presence as Audi’s new brand ambassador won’t have an impact on the other parts of the globe.
According to Audi, Timberlake’s involvement will center on a soon-to-be-launched – possibly in the Spring of 2010 – Audi A1 Internet campaign, where as Audi put it, “Timberlake will play a leading role”.
Naturally, Justin himself seems to be very excited about his new partnership with Audi, saying that, "Audi has always been at the forefront of engineering and technology", says Timberlake, and I am very excited to be a part of the next evolution conscience with Audi and the A1”.
The new Audi A1 is set to make its world debut at the Geneva Motor Show in March of 2010 but that hasn’t stopped the boys from Ingolstadt to give us a sneak preview of the premium supermini. The four-ringed brand released two videos detailing the new A1 with one of them involving a graffiti artist to paint the A1 on a wall while the other features a video interview with Dany Garand and Stefan Sielaff, the principal designers behind the creation of the A1.
Based from what we’ve seen and heard of the car, the A1 looks to be a little bigger and wider than Mini and will come with a cylinder diesel and gasoline engine variants with direction injection. According to Rupert Stadler, Chairman of the Board of Management of Audi , the new Audi A1 is being created with a mission to continue the momentum generated by the success that was enjoyed by the A3 in the compact segment. “With the A1 we’re opening another door into the world of premium cars," he said.
While he did err on the side of a little diplomacy, there’s no question in our minds that Audi is bent on giving the BMW -owned MINI a run for its money in the compact car segment and the new A1 figures to be its new standard-bearer to challenge the MINI and the Alfa Romeo MiTo .
Press release and video after the jump.
We’re taking a break from all the hoopla surrounding the Frankfurt Motor Show to give some bit of good news to all Audi enthusiasts in America.
Boys and girls, the Audi A1 is headed to the US.
That news comes according to Peter Schwarzenbauer, head of Audi’s sales division. The decision to bring the A1 to the US came as a result of the company’s intent to give the MINI some stiff competition in the American market. Incidentally, MINI is owned by BMW – Audi’s local rival in Germany – so it was pretty much easy to put two and two together.
If you don’t know, Audi has set its sights on global auto domination by 2015 so its staking all efforts in ensuring that it surpasses heated rivals BMW and Mercedes in all the important global auto markets, the biggest of which, is, of course, the US.
Truth be told, Audi has a tall order in front of it if it wants to overcome Mercedes and BMW in America, especially when you consider the strong market hold BMW has in the US.
But then again, you don’t get to the top without having to work for it; so you can expect that the Audi A1 won’t be the last Audi to be released in the US in the coming future.
In a recent interview with the CEO of Audi Brussels, Dintner Alfons, he confirmed that the compact Audi A1 city car will definitely go into production this October and the three door version will be the first of the space efficient Audis to hit the market. In order to prepare for the new wave of manufacturing, Audi’s plant in Brussels is planning to hit the stop button on the assembly line and scheduled to close its doors for five days while the German automaker retools the production facility to accommodate the new vehicle which is expected to be in showrooms sometime early in 2010.
The production version of the A1 will remain close to the concepts that preceded it, like the Metroproject Quattro and the A1 Sportback Concept . The compact city car will be powered by a range of engines made up of a pair of four cylinders displacing either 1.2 or 1.4 liters that will burn both gasoline and diesel fuel, while the top of the line version will be the 200 HP S1.
Top Speed first reported that the German automaker Audi had delayed the launch of their luxury limousine and that the A8 would not be making an appearance this September at the Frankfurt Motor Show. The large parking space won’t be the only empty one at the show because the member of the VW Group just announced that the little A1 compact car is going to suffer the same fate. However there is still some good news, the A5 Sportback is still on schedule. Both the longest and smallest members of the Audi lineup will still debut before the end of the year.
Apparently the problem recent issue with the A1 has nothing to do with mechanical defects, but the dealers that will sell the 20,000 Euro city car. In an interview earlier this year with Audi of America President Johan de Nysschen, “They said: ‘This is impossible. You cannot charge this much for small cars.’ In their mind, they were thinking $18,000, because that’s the conditioning our society still has." It doesn’t look like the luxury automaker will be dropping the price anytime soon, so hopefully consumers will find value in the diminutive vehicle’s comfort and economy.
As for the new Audi A8, it is believed that the Germans will wait until the next big trend setting auto show in L.A. The luxury limousine will be powered by a few different 8 cylinder engines, two burning gasoline and the other pair running on diesel, displacing either 3.0 or 4.0 Liters. However the factor tuned S8 will have a 5.0 Liter FSI V10 under the hood, capable of making over 600 HP.
Ever since Volkswagen announced pricing for the production Blue Sport Roadster , it was only a matter of time before Audi would come up with a rendering of their own. Although this looks a bit smaller and despite being both turbo and supercharged it’s got front wheel drive. They are calling it the A1 Targa, to be sold alongside the A1 sportback , convertible and roadster.
Like all the other versions of Audi’s subcompact, the Targa will get both the 140 HP and 170 HP versions of the 1.4 Liter TSI turbo/supercharged power plants currently found in the Golf GT Sport. These unique power train combinations will use Volkswagen ’s signature DSG six-speed double-clutch gearbox to drive the front wheels. The German automaker expects that TSI versions will be sales leaders because of an appealing combination of Audi refinement, Vorsprung durch Technik performance and city car economy. The four ringed automaker will offer a 150 HP 1.8 Liter turbocharged engine alongside the high performance TSI unit. For car buyers wanting to capitalize on the economical aspect of the A1, there will also be an entry-level model powered by a 1.6 Liter four cylinder engine making 102 HP and two 2.0 Liter TDI oil-burners rated at 140 HP and 170 HP.
If a German tuning firm like ABT could get their hands on one of these A1 Targas, equip it with a bigger set of wheels, widen the already pronounced fenders and add a lot more boost from both power adders; this little A1 could become a force to be reckoned with.
Although Audi was toying with the idea of bringing the A1 to the U.S. , it should surprise no one that Audi has now confirmed its smallest car will stay in Europe. In an inteview with Automotive News, Audi’s global sales and marketing boss, Peter Schwarzenbauer said, "Audi is engaged in an aggressive campaign in the U.S. market to build brand awareness. Until that takes hold, Audi won’t be bringing small cars such as the A1 to the United States."
Part of this decision may also be centered in what a car the size of the A1 may do to Audi’s reputation. Small cars and luxury cars do not intersect well in the minds of Americans. If Audi were to bring something the size of the A1 to the U.S., it would not only have a hard time justifying a lofty price tag, but the A1 may also hurt its premium brand image.