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Audi A1

Audi A1

  The Audi A1 is premium compact city car based on the metroproject quattro concept from the German automaker that will debt in 2010 as both a three hatchback and a five door sport back. The A1 offers styling in line with the rest of the luxury automaker's lineup and is powered by a variety of low displacement engine. The first being a 105 HP 1.2 Liter TFSI unit while a larger 1.4 Liter unit making 170 HP will be offered as well. Diesel enthusiasts will be happy to find that Audi will also sell the A1 with a 1.6 Liter TDI making around 100 HP.

Days after releasing a video of the new A1 hatchback’s LED daylight running lights as explained by light designer Andre Georgi, Audi has come out with what looks to be the next instalment of its highly-interesting series of the new hatchback being discussed in great detail by the folks behind the project.

In this video, Jürgen Löffler, the Audi A1’s chief exterior designer, reveals that similar to the concept, the new production version of the hatchback will also come with contrasting roof arches, which can be customized in a number of colors depending on the owner’s preference and regardless of the car’s body color.

In addition to that, Löffler also explains how the A1’s shoulder line – or “tornado line”, as he so eloquently put it, wraps around the entire exterior of the car from the single-frame grilles in the front all the way to rear hatch.

It goes without saying that Audi is tirelessly promoting the A1 as it nears its world debut at the Geneva Auto Show in March. For a brand that’s hoping to take on the BMW -owned MINI in the compact hatchback segment, any and all marketing initiatives – in this case, elaborate discussions with the A1’s brain-trust - will be most definitely welcome.

Source: YouTube

When the 2011Audi A1 hits dealerships sometime in the near future, don’t be surprised if the car gives off subtle hints from its more extravagant siblings, the Audi R8 supercar and the A8 luxury sedan, specifically the eyelash-looking LED lights found on the cars headlights.

The inclusion of LED daytime running lights, according to Audi light designer André Georgi, gives the A1 a more efficient lighting system that is brighter and, at the same time, less consuming than standard lighting systems found in other cars.

Aesthetically speaking, Georgi also suggested that a big reason in incorporating LED daytime running lights on the A1 was because of the company’s intention of infusing elements found from the R8 supercar and the A8 luxury sedan to make the A1 more attractive than any other car in its segment.

"On the A1, the front gets its character from a completely new form of LED daytime running lights. We have given our newcomer the sportiness of the R8 and the elegance of the A8," he said.

Check out the video to learn more about the A1’s new lighting system as explained by Georgi through a translator.

Source: YouTube

At the rate Audi is releasing these videos; we’ll probably know everything about the Audi A1 even before it makes its world debut at the Geneva Motor Show this March.

We’ve already seen two videos about the A1’s daytime running lights and its customizable roof arches and now comes the third instalment of what is fast becoming a series of promo videos designed to, well, promote the new premium hatchback.

Source: YouTube

If a few days ago we have seen the first teaser images of the Audi A1 city car, today Audi revealed two new teaser video for the future car. We’ll keep teasing you until in early February 2010 when the A1 celebrates its online premiere (end of secrecy).

One more video after the jump.


Just yesterday we told you that Justin Timberlake will be Audi’s next big spokesperson, and as part of his latest career choice he gets to hang out around cool cars that most enthusiasts would kill for. The singer/actor will play the leading role in an exceptional Audi A1 Internet campaign that is set to be launched in the spring of 2010, reasonable explanation why he was spotted next to the future premium compact city car from Audi.

Next spring the German automaker will launch their online advertising campaign to introduce the world to the new A1. Hence the shoot with Mr. Timberlake, who had this to say: “Audi has always been at the forefront of engineering and technology... and I am very excited to be a part of the next evolution conscience with Audi and the A1“. The photo shows a three door version of the ultra compact, but according to Audi there will also be a Sportback, Cabriolet and a Crossover variations of the smallest auto to wear the four ring logo. The new Audi A1’s official debut will be made at the Geneva Motor Show and sales will begin in Europe later on in 2010.


Out of all the things we’re envious of Justin Timberlake – the singing voice, the movie credentials, and of course, Jessica Biel – his latest endorsement deal just might be the one we’re most jealous of.

The four-ringed car brand, Audi , recently chose Timberlake to be its new brand ambassador for the new Audi A1 . Curiously, this announcement comes a few days after a report that the A1 may not be headed to the US.

Nevertheless, you can’t deny Justin’s international appeal, as evidenced by the global popularity of his one-time boy band group, N’Sync – Ok, we just had to put N’Sync somewhere in here - so even if the car doesn’t hit US shores anytime soon despite earlier reports saying on the contrary , who’s to say that his presence as Audi’s new brand ambassador won’t have an impact on the other parts of the globe.

According to Audi, Timberlake’s involvement will center on a soon-to-be-launched – possibly in the Spring of 2010 – Audi A1 Internet campaign, where as Audi put it, “Timberlake will play a leading role”.

Naturally, Justin himself seems to be very excited about his new partnership with Audi, saying that, "Audi has always been at the forefront of engineering and technology", says Timberlake, and I am very excited to be a part of the next evolution conscience with Audi and the A1”.

Source: Audi

The new Audi A1 is set to make its world debut at the Geneva Motor Show in March of 2010 but that hasn’t stopped the boys from Ingolstadt to give us a sneak preview of the premium supermini. The four-ringed brand released two videos detailing the new A1 with one of them involving a graffiti artist to paint the A1 on a wall while the other features a video interview with Dany Garand and Stefan Sielaff, the principal designers behind the creation of the A1.

Based from what we’ve seen and heard of the car, the A1 looks to be a little bigger and wider than Mini and will come with a cylinder diesel and gasoline engine variants with direction injection. According to Rupert Stadler, Chairman of the Board of Management of Audi , the new Audi A1 is being created with a mission to continue the momentum generated by the success that was enjoyed by the A3 in the compact segment. “With the A1 we’re opening another door into the world of premium cars," he said.

While he did err on the side of a little diplomacy, there’s no question in our minds that Audi is bent on giving the BMW -owned MINI a run for its money in the compact car segment and the new A1 figures to be its new standard-bearer to challenge the MINI and the Alfa Romeo MiTo .

Press release and video after the jump.


We’re taking a break from all the hoopla surrounding the Frankfurt Motor Show to give some bit of good news to all Audi enthusiasts in America.

Boys and girls, the Audi A1 is headed to the US.

That news comes according to Peter Schwarzenbauer, head of Audi’s sales division. The decision to bring the A1 to the US came as a result of the company’s intent to give the MINI some stiff competition in the American market. Incidentally, MINI is owned by BMW – Audi’s local rival in Germany – so it was pretty much easy to put two and two together.

If you don’t know, Audi has set its sights on global auto domination by 2015 so its staking all efforts in ensuring that it surpasses heated rivals BMW and Mercedes in all the important global auto markets, the biggest of which, is, of course, the US.

Truth be told, Audi has a tall order in front of it if it wants to overcome Mercedes and BMW in America, especially when you consider the strong market hold BMW has in the US.

But then again, you don’t get to the top without having to work for it; so you can expect that the Audi A1 won’t be the last Audi to be released in the US in the coming future.

Source: Bloomberg

In a recent interview with the CEO of Audi Brussels, Dintner Alfons, he confirmed that the compact Audi A1 city car will definitely go into production this October and the three door version will be the first of the space efficient Audis to hit the market. In order to prepare for the new wave of manufacturing, Audi’s plant in Brussels is planning to hit the stop button on the assembly line and scheduled to close its doors for five days while the German automaker retools the production facility to accommodate the new vehicle which is expected to be in showrooms sometime early in 2010.

The production version of the A1 will remain close to the concepts that preceded it, like the Metroproject Quattro and the A1 Sportback Concept . The compact city car will be powered by a range of engines made up of a pair of four cylinders displacing either 1.2 or 1.4 liters that will burn both gasoline and diesel fuel, while the top of the line version will be the 200 HP S1.

Source: Lesoir

Top Speed first reported that the German automaker Audi had delayed the launch of their luxury limousine and that the A8 would not be making an appearance this September at the Frankfurt Motor Show. The large parking space won’t be the only empty one at the show because the member of the VW Group just announced that the little A1 compact car is going to suffer the same fate. However there is still some good news, the A5 Sportback is still on schedule. Both the longest and smallest members of the Audi lineup will still debut before the end of the year.

Apparently the problem recent issue with the A1 has nothing to do with mechanical defects, but the dealers that will sell the 20,000 Euro city car. In an interview earlier this year with Audi of America President Johan de Nysschen, “They said: ‘This is impossible. You cannot charge this much for small cars.’ In their mind, they were thinking $18,000, because that’s the conditioning our society still has." It doesn’t look like the luxury automaker will be dropping the price anytime soon, so hopefully consumers will find value in the diminutive vehicle’s comfort and economy.

As for the new Audi A8, it is believed that the Germans will wait until the next big trend setting auto show in L.A. The luxury limousine will be powered by a few different 8 cylinder engines, two burning gasoline and the other pair running on diesel, displacing either 3.0 or 4.0 Liters. However the factor tuned S8 will have a 5.0 Liter FSI V10 under the hood, capable of making over 600 HP.

Source: 4wheelsnews

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