Audi A1

Audi A1

  The Audi A1 is premium compact city car based on the metroproject quattro concept from the German automaker that will debt in 2010 as both a three hatchback and a five door sport back. The A1 offers styling in line with the rest of the luxury automaker's lineup and is powered by a variety of low displacement engine. The first being a 105 HP 1.2 Liter TFSI unit while a larger 1.4 Liter unit making 170 HP will be offered as well. Diesel enthusiasts will be happy to find that Audi will also sell the A1 with a 1.6 Liter TDI making around 100 HP.

If we’re going to take Aud i’s word, then this teaser video of the new A1 premium hatchback is, for better or worse, the last teaser Audi is releasing before the A1 breaks cover in Geneva next month.

In this particular video, Audi is giving us a live tour of their production facility in Brussels, Belgium, which, incidentally, is the site for production of the A1. In preparation for it – and the possibility for future productions done in the plant – Audi is shelling out over €285 million ($388 million) to upgrade the facility.

While the previous videos promoting the A1 were ok at best, this last one is actually pretty interesting, given that we don’t always catch videos of how a car production facility actually works in building the cars that we later on drive.

The robots assembling some parts of the A1 are a sight to behold, especially the incredible detail in which they build the parts from the ground up.

We haven’t been especially glowing about the past teaser videos of the A1, but as far as we’re concerned, this one is a must-watch.

Source: YouTube

Looks like the Audi A1 promo video series isn’t done yet.

We’ve seen pretty much everything there is to see about the Audi’s new premium hatchback – even a test drive featuring two football players from FC Bayern Munich – it feels we already know more about it than the actual cars we have on our garages.

And just when we thought everything came to a head after the test drive,
Audi has released another instalment of the A1 promo videos. This time, our lecturer is Ivo van Hulten, the chief interior designer for the A1, who goes into great detail regarding the design process behind the A1’s air vents found in the car’s cockpit.

This much we know: there’s absolutely no denying that the A1 is poised to become a hot item as soon as it hits dealerships. Despite being a little too bland for our liking, these promo videos have done a pretty good job in terms of educating the people on what the A1 is all about. Whether or not that translates to good sales when the premium hatchback comes out is an entirely different story.

Source: Carscoop

We told you before that the series of promotional videos of the 2011 Audi A1 was going to get a little more interesting. After learning about the car’s LED daytime running lights, it’s colored roof arches, and a Wasabi Green interior accent, we now have the video of the A1 being test-driven by a couple of players from FC Bayern Munich, namely stalwarts Bastian Schweinsteiger and Philipp Lahm.

The two members of Bayern Munich are actually the first – and second – non-Audi employees to be given the treat of getting behind the wheel of the still-to-be unveiled hatchback. Lahm and Scheweinsteiger each took turns behind the wheel of the car and seemingly drove the wheels off of it whilst commenting on the car’s overall manoeuvrability.

Since the car will make its world debut at the Geneva Motor Show in a little over a month, Audi – much to our chagrin - conveniently blurred the A1’s exterior for the entire video, leaving us with nothing more than speculation on the look of the car.

Then again, we won’t have to wait long to see the first official photos because according to Audi, those will be released sometime around the second week of February, a month or so before it’s world debut at the Geneva Motor Show.

Source: Carscoop

We’ve pretty much seen and heard everything there is to know about the Audi A1 . From the car’s LED daylight running lights, to the colored roof arches, and even how Audi plans to "raise the bar" with the new A1. We’ve pretty much been given a comprehensive course on Audi’s new premium hatchback.

Well, we’re not done. Or at least Audi isn’t.

The next video to come out of Ingolstadt features Jana Bonkova, a color and trim designer from Audi. In this video, Bonkova goes into detail about the Audi using a Wasabi Green accent color in the car’s interior.

"Wasabi Green was used selectively to create accents, such as in details like seams," she said. "We want to use this color to appeal to people who simply want something new and fresh."

Some of you may find this bit of information as pretty trivial compared to the other videos, but we think that on the contrary, it might be of interest to someone who’s interested in purchasing an A1 down the road.

For those of you who think against us, don’t worry; we promise it gets a little more interesting, because from what we’ve heard, the next video that will come out will feature members of football club Bayern Munich taking the A1 out for a test drive. That, by all accounts, should be fun.

Source: YouTube

Days after releasing a video of the new A1 hatchback’s LED daylight running lights as explained by light designer Andre Georgi, Audi has come out with what looks to be the next instalment of its highly-interesting series of the new hatchback being discussed in great detail by the folks behind the project.

In this video, Jürgen Löffler, the Audi A1’s chief exterior designer, reveals that similar to the concept, the new production version of the hatchback will also come with contrasting roof arches, which can be customized in a number of colors depending on the owner’s preference and regardless of the car’s body color.

In addition to that, Löffler also explains how the A1’s shoulder line – or “tornado line”, as he so eloquently put it, wraps around the entire exterior of the car from the single-frame grilles in the front all the way to rear hatch.

It goes without saying that Audi is tirelessly promoting the A1 as it nears its world debut at the Geneva Auto Show in March. For a brand that’s hoping to take on the BMW -owned MINI in the compact hatchback segment, any and all marketing initiatives – in this case, elaborate discussions with the A1’s brain-trust - will be most definitely welcome.

Source: YouTube

When the 2011Audi A1 hits dealerships sometime in the near future, don’t be surprised if the car gives off subtle hints from its more extravagant siblings, the Audi R8 supercar and the A8 luxury sedan, specifically the eyelash-looking LED lights found on the cars headlights.

The inclusion of LED daytime running lights, according to Audi light designer André Georgi, gives the A1 a more efficient lighting system that is brighter and, at the same time, less consuming than standard lighting systems found in other cars.

Aesthetically speaking, Georgi also suggested that a big reason in incorporating LED daytime running lights on the A1 was because of the company’s intention of infusing elements found from the R8 supercar and the A8 luxury sedan to make the A1 more attractive than any other car in its segment.

"On the A1, the front gets its character from a completely new form of LED daytime running lights. We have given our newcomer the sportiness of the R8 and the elegance of the A8," he said.

Check out the video to learn more about the A1’s new lighting system as explained by Georgi through a translator.

Source: YouTube

At the rate Audi is releasing these videos; we’ll probably know everything about the Audi A1 even before it makes its world debut at the Geneva Motor Show this March.

We’ve already seen two videos about the A1’s daytime running lights and its customizable roof arches and now comes the third instalment of what is fast becoming a series of promo videos designed to, well, promote the new premium hatchback.

Source: YouTube

If a few days ago we have seen the first teaser images of the Audi A1 city car, today Audi revealed two new teaser video for the future car. We’ll keep teasing you until in early February 2010 when the A1 celebrates its online premiere (end of secrecy).

One more video after the jump.

Just yesterday we told you that Justin Timberlake will be Audi’s next big spokesperson, and as part of his latest career choice he gets to hang out around cool cars that most enthusiasts would kill for. The singer/actor will play the leading role in an exceptional Audi A1 Internet campaign that is set to be launched in the spring of 2010, reasonable explanation why he was spotted next to the future premium compact city car from Audi.

Next spring the German automaker will launch their online advertising campaign to introduce the world to the new A1. Hence the shoot with Mr. Timberlake, who had this to say: “Audi has always been at the forefront of engineering and technology... and I am very excited to be a part of the next evolution conscience with Audi and the A1“. The photo shows a three door version of the ultra compact, but according to Audi there will also be a Sportback, Cabriolet and a Crossover variations of the smallest auto to wear the four ring logo. The new Audi A1’s official debut will be made at the Geneva Motor Show and sales will begin in Europe later on in 2010.

Out of all the things we’re envious of Justin Timberlake – the singing voice, the movie credentials, and of course, Jessica Biel – his latest endorsement deal just might be the one we’re most jealous of.

The four-ringed car brand, Audi , recently chose Timberlake to be its new brand ambassador for the new Audi A1 . Curiously, this announcement comes a few days after a report that the A1 may not be headed to the US.

Nevertheless, you can’t deny Justin’s international appeal, as evidenced by the global popularity of his one-time boy band group, N’Sync – Ok, we just had to put N’Sync somewhere in here - so even if the car doesn’t hit US shores anytime soon despite earlier reports saying on the contrary , who’s to say that his presence as Audi’s new brand ambassador won’t have an impact on the other parts of the globe.

According to Audi, Timberlake’s involvement will center on a soon-to-be-launched – possibly in the Spring of 2010 – Audi A1 Internet campaign, where as Audi put it, “Timberlake will play a leading role”.

Naturally, Justin himself seems to be very excited about his new partnership with Audi, saying that, "Audi has always been at the forefront of engineering and technology", says Timberlake, and I am very excited to be a part of the next evolution conscience with Audi and the A1”.

Source: Audi

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