The world debut of the new Audi A8 will not be happening on any auto shows in the near future.
No; for this occasion, Audi wants to hog the spotlight all to itself and rightfully so. The flagship A8 sedan will make its world unveiling at the Audi Pavilion on November 30 - the eve of the yearly art-fest ’Design Miami’. If you don’t know where that is, it’s actually
a temporary museum structure located in Miami.
Some of you might find the decision a little curious, especially since the upcoming LA Auto Show figures to be the perfect setting for the A8 to be revealed. But the decision ultimately rested on the shoulders of the folks from Ingolstadt and they figured that the A8 would be best-served to have the stage all the itself.
As far as the venue-of-choice is concerned, Rupert Stadler, Chairman of the Board of Management of Audi AG, decided that Miami’s Design District would be the ideal location because, as he said: "Our claim "Vorsprung durch Technik" also embraces design, which is one of the outstanding elements of the Audi signature. And as top design has now emerged as an acknowledged art form, we see the bridge between art and architecture as a logical step in advancing our brand."
We don’t really have any preference as to where Audi decides to unveil the new A8, although their decision to skip the auto show scene has led us to believe that they may have something up their sleeve as far as the world unveiling of the A8 is concerned.
Press release and video after the jump.