The Audi RSQ is a one off prototype built by Audi Design specifically for the motion picture “I, ROBOT”, the 2035 Audi RSQ helps the lead actor Will Smith navigate the futuristic highways rolling on spheres instead of wheels and with butterfly doors hinged on the C pillar and LED headlamps up front. This was the first vehicle that Audi designed solely for Hollywood and marked a new era of product placement for the German luxury automaker.
Audi For Hollywood Audi tackles its most ambitious product placement project ever: For the epic event motion picture “I, ROBOT”, Audi Design developed the spectacular vehicle, which helps leading actor Will Smith - a homicide detective in the year 2035 - solve a mystery that could have grave consequences for the human race. Fox releases “I, ROBOT” in the U.S. on July 16; the film arrives in Germany in August. In the near future, technology and robots are a trusted part of everyday life. In (...)