Everyone expected the all-new Audi TT to arrive in its usual coupe and roadster body styles for 2016. Some even entertain the idea of Audi building a shooting brake version of the car — something like the Audi Allroad concept pointed to. But no one seemed to anticipate Audi’s next potential direction for the TT — a four-door coupe-like family sedan.
According to Audi Technical Chief Ulrich Hackenberg, the automaker is “looking to see if there is more we can do [with the TT],” he says. “[The company] is working on future derivatives of the TT. Could the TT be extended as a family car?” If you have a look above at our rendering, it is really not too bad looking.
It’s well known that Audi is planning a massive expansion of its product lineup, increasing from the current 49 models to 60 in the not-so-distant future. Creating a TT derivative makes sense from a planning perspective, at least. While the new TT will likely be a hit, the TT’s sales haven’t exactly been stellar in recent history, selling only 18,353 units in 2013.
What is selling, however, are premium compact cars like the Mercedes-Benz CLA , rising 24 percent in Europe last year according to JATO Dynamics. Stretching and adding two extra doors to the TT would instantly create a CLA-fighter and help offset development costs for the TT coupe and roadster. Both cars would target the same ‘affluent under-40s’ crowd.
Perhaps the biggest question Audi will have to answer is how a four-door TT affects sales of the newly refreshed A3 sedan — a car that essentially already fills the compact luxury family sedan niche. Like the CLA in relation to the C-Class , Audi could produce similar products with unique personalities designed for sales in highly specific market categories.
Click past the jump to read more about the Audi TT.