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Audi’s full-size luxury sedan will be entering the 2011 model year with an overhaul fit to be called the vehicle’s third generation. This new model made its world debut in Miami at the Audi Pavilion in Miami Beach in 2009 with sales beginning in late 2010. The 2011 Audi A8 is based on the Volkswagen Group MLB platform, but maintains its Audi Space Frame aluminum construction as the previous generation. A new engine will be introduced for this generation as the 6.3 liter W12 engine finds a home in the A8. As far as knick-knacks are concerned, the sedan will feature all light-emitting diode (LED) headlights, an enhanced Multi Media Interface with touchscreen, and an optional 1400 watt Bang & Olufsen sound system. The 2011 Audi A8 starts off at about $78,000, but can peak at about $128,000 with all of the available options. Updated 01/13/2011: Audi has unveiled a pretty cool commercial for the new Audi A8 as a prelude to its upcoming Super Bowl ad. An evolution of Audi’s ongoing campaign to redefine luxury, the companion spot taps into viewers’ notions of old luxury with the help of an unlikely literary inspiration: Goodnight Moon, the 1947 children’s book by Margaret Wise Brown, one of the best-selling children’s books of all time. UPDATE 03/21/2011: Check out our review of the 2011 Audi A8 by clicking here! Press release after the jump. The ExteriorLike with all the latest models in Audi’s line-up, the A8 is defined by luxury and elegance. It is a 5,137 mm luxury sedan, but when viewed from the side, it looks like it could be a coupe with its sculptured surfaces and sharp lines. The front is dominated by a single-frame radiator grille with angular upper corners, framed by a chrome edge. Newly designed headlights 22 white and 22 yellow LEDs for the daytime running lights and the turn signals. An new and impressive feature on the car is its navigation system which analyzes the route ahead and relays the data to the light computer to activate highway lighting with its extended range. The rear features a chrome stripe, while the tail lights also get LED technology with 72 light-emitting diodes per unit. The InteriorThe interior is also dominated by luxury and elegance. There is a new center tunnel that contains the control panel for the automatic air conditioning and the terminal of the MMI control and multimedia system. The MMI system gets an 8-inch monitor, with the display area is divided into three information zones. As usual, Audi is offering aluminum and fine woods as an option. Some of the luxury options available to customers are several leather packages, an Alcantara package ,and the extended aluminum look in the interior. The basic line-up includes five basic colors for the interior, and three shades for the roof lining. The EngineThe new Audi A8 is offered with a 4.2 FSI V8 engine that delivers an impressive 372 hp and 328.22 lb-ft torque at 3,500 rpm. Mated to an 8-speed tiptronic, this engine will sprint the car from 0 to 60 mph in 5.7 seconds, while top speed is once again limited to 155 mph. PricesThe A8 4.2 NWB quattro version is starts at $78,050 and the A8L 4.2 LWB quattro at $84,000. Add all of the available bells and whistles and you’ll see the price spike to about $128,000.
The CompetitionBefore deciding on the new Audi A8, customers should also check out models like the Jaguar XJ, the BMW 7-Series, or the Mercedes S-Class. Our top pick from these competitors would be the Jaguar XJ. If you’re going to buy a full-size luxury sedan, then we think this is the way to go. It’s fresh, young, sportier, comes with two engine options, and you’ll feel like you’re driving a sports car and not a limousine. The power output is rated at 385hp for its base 5.0L V8 engine with an increase to 470hp if the customer chooses the supercharged version. Even the performance is better with a 5.4 second 0-60mph sprint. Pricing is competitive as well with a base XJ beginning at $79,500. Press release Fascinating sportiness, innovative technology and superior comfort: Audi is bringing the next generation of the A8 to the starting line. The new flagship demonstrates the brand’s proverbial Vorsprung durch Technik with its light aluminum body, its powerful and highly efficient engines, the further improved MMI operating system, new driver assistance systems, the full LED headlights and an elegant interior with a craftsman’s level of workmanship. With all this technology the new Audi A8 offers the perfect synthesis of dynamics, perfection in design, workmanship and pioneering efficiency. The Audi A8 combines a new level of intelligence with exemplary and easy operation. Its multimedia interface (MMI) includes a pioneering innovation: Combined with the standard (in the U.S.) navigation system it has a touchpad. MMI touch enables the driver to control many functions intuitively; for example, the navigation destination can be entered by writing the letters on the pad with the touch of a finger. Another high-end solution on board the new A8 is the full LED headlights, which use light emitting diodes for all light functions. They give the luxury sedan an unmistakable appearance even in daylight and even more so after the fall of darkness. The revolutionary optics used in these headlights mean a departure from the tubular light modules commonly used today. The full LED headlights herald a new chapter in lighting technology. The new tiptronic: eight speeds for more comfort and efficiency The standard new transmission also plays a large role in increasing efficiency – the extremely convenient 8-speed tiptronic finely graduates its eight gears while achieving a large overall spread. Its control system is purely electronic, operated with an elegant selector level and rocker switches at the steering wheel. The quattro permanent all-wheel drive has a distinct sporty and rear-end character. On request, the sport differential dynamically distributes the forces between the rear wheels. In the field of multimedia Audi also offers many attractive modules. They include an optional sound system from Bang & Olufsen, with an output of over 1,400 watts and 19 speakers, and include state-of-the-art online services. The new Audi A8 has gained in dynamics, convenience, prestige and intelligence, setting new standards in all sectors.
Design 5137 mm (16.85 ft) in length, with a 2992 mm (9.82 ft) wheelbase, 1949 mm (6.39 ft) in width and 1460 mm (4.79 ft) in height – the new luxury sedan is generously proportioned. The Audi A8 significantly exceeds in length and width both its predecessor and its competitors. Its height, however, remains below that of its immediate rivals in Germany – the proportions follow the dynamic line. The Audi A8 looks out on the world through newly designed headlights – with xenon plus units and the innovative full LED headlights, a technology Audi was the first to introduce worldwide in the R8 high-performance sports car. The adaptive light system augments the xenon plus units – it controls the swiveling modules so that they always provide the perfect lighting for intersections, the city, country roads and highways. The new all-weather light integrated into the headlights replaces the fog lights. Their traditional location in the air intakes is now occupied by the radar sensors of the optional adaptive cruise control with stop & go function. High-end technology: the full LED headlights Located above the wing are the high beams, whose light is generated by two powerful four-chip LEDs and a free surface reflector system. An assistant switches between the high and low beams, and additional high-power LEDs generate the highway light and cornering light. A separate fan and heat sink moderate the system’s temperature. The surfaces below the Tornado line interpret the interplay of light and shadow, of convexity and concavity, and are statement of seriousness and timeless elegance. Proceeding downwards, the surfaces are framed by the rising dynamic line running above the side sills. Large wheels – from 17 to 21 inches in diameter – fill the wheel arches pulled out wide. The tail lights, which consume only 9 watts per unit, form a trapezoidal contour that appears as an even, homogenous strip. Its upper segment is a light guide – a plastic tube; the lower section is a reflective, textured free-form surface. It is thicker than the upper segment to optically lower the center of gravity of the A8’s back end. The turn signal is a horizontal line. The five-segment brake light is located inside the trapezoid.
Body Fifteen years ago the four rings brand introduced the technology of the Audi Space Frame (ASF) into production – with the first A8 generation. ASF has proven its merit outstandingly; and now Audi is again using it in a much more advanced form. In its basic design the ASF body brings a latticed framework to mind. Its skeleton comprises extruded sections and pressure diecast parts of aluminum. The aluminum panels – such as the roof panels and the side panels – are joined by friction connections. 5137 mm (16.85 ft) in length, with a 2992 mm (9.82 ft) wheelbase, 1949 mm (6.39 ft) in width and 1460 mm (4.79 ft) in height, Audi Space Frame (ASF) body, a drag coefficient of only 0.26 Audi has substantially increased the strength of the higher-strength body components in the new A8, thereby significantly reducing both material thickness and weight. High stiffness, low vibrations The new A8 glides calmly, sleekly and quietly through the wind. The 4.2 FSI version has a drag coefficient of only 0.26, with the frontal area measuring 2.41 m2 (25.94 square ft). Low lift coefficients at the front and rear axles ensure confident stability at highway speeds. The luxury sedan also once again leads its class in wind noise comfort.
Interior The Audi brand’s clear and intuitive operating philosophy reaches new heights in the A8. The large, round instruments are clearly delineated. The driver information system (DIS), which serves as a fully fledged information and control center, has a new layout. Its center display has increased to a 7-inch diagonal, showing all functions according to an easily understandable concept. It is operated at the equally improved multifunction steering wheel. The center tunnel: perfect control console In standby mode, the monitor of the MMI system is recessed in the instrument panel. Switched on, it moves upwards in an elegant curve, nicely setting the scene for the system start. The large monitor with its 8-inch diagonal is extremely flat. Its display area is divided into three information zones, while the menu control system follows a further improved and intuitive logic. All topics are presented in elegant, three-dimensional graphics. The large decorative inlays each consist of two parts – a highly elegant solution. The bottom elements come in standard highly polished black, the top ones in walnut brown, while the whole is accentuated by fine chrome strips. Brushed aluminum and fine woods are optionally available from Audi. All components feature uncompromisingly precise workmanship and minimal gaps. Highly emotional: the orchestration of light At dark another high-end feature comes into play – the new ambient light. White LEDs add a few subtle highlights to the interior. The ambient light package is an emotional overall orchestration, providing effective illumination and making the center console seem to float. Many LEDs here are two-colored or three-colored – the color schemes of ivory, polar and ruby can be selected at the MMI. In other words, the same LEDs can change between two and three colors. The standard front seats feature 12-way electric adjustment. The comfort seats offer even more luxury with their 22-way adjustability, also incorporating the sides of the seats. Audi also offers optional seats with a sporty look and top-stitched diamond patterns. Three-staged ventilation is offered in addition to the heating. Another luxury extra is the pneumatic massage, in which twin air chambers pulsate in the backrest – the driver and front passenger can regulate them in five programs, with the intensity graduated in three stages. The new A8 provides 510 liters of large luggage space, cut very wide. Four golf bags can be fitted crosswise; smaller objects are accommodated in the side compartments. After unlocking, the gate automatically swings up. The standard (in the U.S.) luggage compartment includes a net, two hooks for bags, an umbrella holder and a 12 V outlet. Load-through capability with ski bag and an electric tailgate are also available.
Engines 4.2 FSI V8 engine, 372 hp and 328.22 lb-ft torque at 3,500 rpm, 0 to 60 mph in 5.7 seconds, top speed of 155 mph, 8-speed tiptronic The engine in the A8 has intelligent elements from Audi’s modular efficiency system on board. During deceleration the recuperation system converts the kinetic energy to electric power, which is buffered in the battery. In the innovative thermal management a computer monitors numerous actuators for the ideal distribution of the heat flows between the engine, transmission and interior in any situation. After the cold start the engine is temporarily fully uncoupled from the cooling circuit, considerably shortening the warm-up phase with its high loss of friction. The most important reason for this enhanced power is the reduction of internal friction, especially in the chain drive for the camshafts and auxiliaries. The controlled oil pump with changeover between two pressure stages operates with high efficiency. Like all gasoline engines from Audi, the V8 has FSI direct injection. It allows a high compression of 12.5:1, for increased power and efficiency. Drivetrain The 8-speed tiptronic achieves a high level of efficiency. One of the factors behind this is the highly efficient pump for supplying oil, another the heating of the oil by the coolant following a cold start, for lowering frictional loss. The new selector lever on the center tunnel is for selecting driving modes – shaped like the thrust lever on a yacht, it forms a highlight in the elegant interior of the sedan. The ergonomically perfected lever communicates with the transmission electronically. Gear changes are triggered by a brief tap of the lever, after which it automatically returns to its center position. You can also change gears using the rocker switches on the steering wheel. Customers with a particularly sporty driving style may decide on the optional sport differential with its continuously variable distribution of the drive forces between the rear wheels. With the sport differential the A8 drives as if on the proverbial rails.
Chassis The subframe for the engine and the front axle forms the backbone of the front suspension. The front axle is constructed from five control arms per wheel; its aluminum forged parts provide low unsprung mass and ultra-precise wheel guidance. Audi drive select lends fascinating variety to the experience of driving in the new A8 – from highly comfortable, gentle rolling to sporty and exciting cornering. It integrates the adaptive air suspension, the engine, the 8-speed tiptronic and the servotronic. With the MMI the driver can change the characteristics of these systems between the comfort, auto and dynamic modes. Moreover, the driver can compose a fourth operating mode corresponding to his or her personal ideal – the “individual” mode. Always the right tuning: adaptive air suspension The adaptive air suspension is a versatile technology. Depending on the speed and the mode specified by Audi drive select, it lowers the body by up to 25 mm, to increase stability and reduce drag and thereby improve fuel consumption. One other operating mode is also available – the “lift” mode slightly raises the body. The dynamic steering cooperates closely with the ESP stabilization system. If necessary, it slightly countersteers in the handling limits when cornering – practically unnoticed by the driver, it reduces understeer and oversteer in most situations.
Safety In the standard variant – Audi pre sense basic – the system analyzes the information from the ESP sensors. When they signal maximum brake application or skidding, the control unit intervenes. Depending on the situation, it activates the hazard warning lights and closes the side windows and the sunroof; it also tensions the front seat belts. Electric motors trigger this process, which is reversible – if the situation ends well, the belts are released again. In interplay with ACC stop & go, Audi pre sense front monitors the traffic in front of the new Audi A8 and supports the driver in multiple stages. The first is a warning signal, and the second a warning jerk in the form of a brief deceleration. If the driver now depresses the pedal, the brake assist system initiates precise braking relative to the preceding vehicle. The Audi pre sense rear system mitigates the consequences of a rear end collision. Here, too, it closes the windows and sunroof and tensions the seat belts. If the A8 has the optional front memory seats on board, they move into a position that protects the passengers well. Assistance systems The new A8 also demonstrates Audi’s concentrated innovative power in its assistance systems, offering a wide, newly echeloned range of high-tech systems. Compared with the competition, they are considerably more efficient and intelligent, thanks to their pioneering new networking. Informed by the new navigation system, the ACC stop & go function always knows where the A8 is located. It retrieves data from up to 27 control units and operates closely together with the other driver assistance systems, such as the rear radar of the Audi side assist. Thanks to this high level of information the system can detect complex scenarios and make anticipatory decisions in support of the driver. Audi side assist: safety when changing lanes At speeds above roughly 65 km/h (40.39 mph), Audi lane assist intervenes when the driver is about to leave the lane inadvertently. A camera above the interior mirror observes the road. Software processes the images, analyzing the lane markings and the course of the sedan. Should it drive onto a line without signaling, Audi lane assist induces a vibration in the steering wheel. The image data is also used by the ACC stop & go function and the continuous headlight range control. The so-called remote infrared technology used by Audi looks ahead by up to 300 meters (984 ft), depending on the driven speed. Because the system reacts to the heat emitted by objects, people and animals are generally displayed conspicuously bright, while the cool road remains dark. The image processing software specifically seeks human contours – yellow markings in the display highlight detected people. If the person’s movements lead the control unit to assume a hazard, the person is marked red and a warning gong sounds. Infotainment systems The core of the new technologies is the new MMI navigation plus, integrating a large-sized hard disk for navigation, phone and audio data. A graphics processor generates the high-quality, three-dimensional images, which appear in the form of a 3D terrain model. Besides the classic arrows, a new and animated display serves the route guidance. MMI touch: a revolution in operation The new input technology functions intuitively and spontaneously. The driver’s right hand is ideally guided by the selector lever of the 8-speed tiptronic. His or her finger draws the lines as if automatically – and the driver’s attention remains focused on the road. The system acknowledges the input after each character with an acoustic feedback signal. In contrast to voice control, touchpad input is possible even while conversing or listening to an audio source. The pinnacle of hi-fi listening pleasure: the Advanced Sound System At the top of the line is the Bang & Olufsen Advanced Sound System. It is impressive for its sparkling brilliance, detailed resolution and broad, finely differentiated frequency range. With their digital output stages, two amplifiers with an output of over 1,400 watts operate 19 aluminum-encased speakers through 19 channels. The two acoustic lenses in the cockpit are recessed and extend when the system is started.
Equipment and trim "The new Audi A8 is the sportiest sedan in its segment. It combines numerous functions in a new and intelligent way. And it’s unmatched in the stylistic elements and impression of the interior." In the running gear sector the A8 secures an exceptional standing with Audi drive select; the system integrates the adaptive air suspension together with active shock absorber control. The xenon plus headlights, the Audi pre sense basic system and the anti-theft alarm system serve security. The adaptive restraint system and a tire pressure monitoring system reinforce the sense of safety on board. The new A8 also moves to the head of its class when it comes to optional extras. In the case of the running gear the dynamic steering deserves special mention. The wheels are up to 21 inches in size, with a sporty tuning of the adaptive air suspension available from Audi on request. The xenon plus headlights are perfectly supplemented by the continuous headlight range control and the adaptive light system, and the innovative full LED headlights give the luxury sedan an especially impressive look. Practical everyday features include the luggage compartment package and the load-through hatch with ski bag, supplemented by the electric tailgate. For the doors there is electric power-assisted closing, for the side windows noise- insulating glass. High end: the A8’s optional extras The new A8 also occupies a leading position in navigation and infotainment systems. The top version, MMI navigation plus, reads the course of the route in advance. The MMI touch also serves operation – another solution from Audi that sets new standards. Three sound systems, including the top-notch system from Bang & Olufsen, are truly music to the ears, while a fully integrated rear seat entertainment system is available for the rear. The new A8 also has intelligent technologies on board for utilizing internet services. 17 comments: Audi A8Very nice technologies! I wonder why they needed 10 years of pure technology to implement them? (I mean 20 years ago some of the stuff here was expensive, very expensive, but in the past 10 years the technology moved so much that now we have 1GHz phones, 10 years ago we had 1GHz computers). All I want to say is that i found somehow to be late, all those cool details that they announce now. This cabin is more attractive than that of the 7-series and cheerier than that of the S-class, and there are fewer buttons than inside the Panamera.
Dynamics, no matter how impressive, aren’t the reason most hedge-fund managers buy these cars; rather, the interior is the selling point for them.
The current generation of audi designs are getting old. Even the current generation honda accord has a more attractive design, and honda is not known for making good looking cars. When will audio actually update the vehicles to a new generation?
As I said before on my comments about this car, I’ve been dreaming to have this special car of Audi where you can expect a lot on the performance side as well as the body structure and construction of
this car. I mean they will not showcase the poorest model of them and giving enormous effort to write the press release just for the prospect retailers of this car.
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Posted on
01.17.2011 @ 09:30