Automakers are constantly looking for a sales edge wherever they can get one and with a big tenth victory in this month’s grueling 24 Hours of Le Mans now sitting in their fruitful laps, Audi is prepared to cash in. In celebration of their marathon win, Audi UK has prepared the R8 V8 Limited Edition with only 100 units being offered to UK customers. Each model will be priced at £93,935 - or around $150,000 at the current exchange rates - and the first deliveries will be made in October 2011.
The R8 V8 Limited may be seeing a £7,000 (about $10,000 at the current rates) increase in price, but it benefits from an array of features worthy of the hike. The sports car will have an exclusive titanium effect paint finish and R8 GT-inspired titanium-look alloy wheels with red brake calipers, as well as carbon fiber options. The interior is dressed up with Black Fine Nappa Leather-upholstered seats and headrests and highlighted by crimson red accents on just about everything. From the flat bottomed, leather-covered multi-function steering wheel to the instrument cowl, leather finish monoposto, knee pads, and passenger door handle, red streams throughout the interior like blood coursing through its veins. Other additions include stainless steel pedals and illuminated door sills with bright aluminum inserts carrying the R8 logo. Power will come from the standard 4.2 liter 424 HP V8 FSI engine and can be mated to either a manual or R-tronic transmission.
The limited edition R8 also comes with equipment that isn’t standard for the regular R8, but gets thrown in the mix at no extra charge for the special edition. This equipment consists of the Audi magnetic ride, satellite navigation, the Audi Music Interface (AMI), interior light package, a Bang and Olufsen sound system, and Bluetooth mobile phone preparation with integrated seat-belt microphones.
Updated 01/02/2012: Its been quite a while since we last heard something about this R8 V8 Limited Edition, but now Audi has unveiled a new video that promotes this sports car. The video comes with another good news: we will see the R8 Limited Edition in USA too. Enjoy!