2014 Audi A7 3.0 TDI by MR Racing

The A7 is a tricky car to work on because it tugs in the directions of sportiness and luxury . Trying to determine where to angle your kit is half the battle in itself. But MR Racing holds a different principle. Instead of favoring one over the other, the company prefers having a happy compromise where both style and performance benefit from its programs. That’s evident in how the aftermarket company worked on the Audi A7. MR Racing went into the build with a clear purpose in mind: it wanted to give the A7 increased styling substance to go with subtle tweaks to the its performance capabilities. Even the interior was given its own share of new digs, not the least of which is the added entertainment value of having a portable DVD player hanging from the headliner.

If I had this sleek Audi sedan in my garage, I’d be really interested in getting MR Racing to make mine exactly like this. It’s still an ’if’ at this point, but trust me, I’m working my way to get there. I just hope MR Racing can wait, say, another 15 years?

Click past the jump to read more about the Audi A7 3.0 TDI By MR Racing.

Audi A7 3.0 TDI By MR Racing

Audi A7 3.0 TDI by MR Racing
Audi A7 3.0 TDI by MR Racing
Audi A7 3.0 TDI by MR Racing

MR Racing’s decision to dress up the A7 in a matte-blue metallic finish with matte-black and gold accents is a stroke of genius. The shade and finish of the colors blend well and complement each other nicely. The tuner also designed the front apron to replicate the design of the RS7 . The subtle tweaks here and there somewhat accomplished that objective.

The interior of the A7 features new aftermarket components and some OEM materials from other models. Believe it or not, the multi-functional sports steering wheel was actually taken from the Audi RS3 . As soon as the switch was done, RM Racing added in-house aluminum switching rockers that customers can get in either polished or brushed versions.

I already mentioned the DVD player before, but it’s worth mentioning again just to elaborate. The system is called a DVB-T-tuner by Kufatec and includes a 15-inch ceiling screen. It’s good entertainment for rear passengers, especially those restless kids who have nothing better to do than mess up the leather seats.

To help boost the output, MR Racing installed it optimization software and bumped the A7’s 3.0-liter, TDI engine from 202 horsepower and 332 pound-feet of torque to 295 horsepower and 452 pound-feet of torque.

The program concludes with the addition of a new set of 20-inch Emotion Wheels Concave wheels that have been power-coated in matte gold and wrapped in Pirelli P Zero Silver tires.

Audi A7

Audi A7

Press Release

Even though its more conventional brothers with the "even" type designations, the A4, A6 and A8, are much more popular, the Audi A7, a rather exotic car for road use, is without doubt the most elegant model in the Ingolstadt car builders’ portfolio at the moment. The most noticeable, and visually most dominant, feature of the Bavarian top-class model is its slightly slanted Sportback tail, which gives the A7 a coupé-like silhouette in spite of its four doors, quoting the shapes of its ancestor, the Audi 100 Coupé S, which was built between 1970 and 1976.

Audi A7 3.0 TDI by MR Racing

The styling experts from MR Racing in Eschweiler, near Aachen, recognised the A7 Sportback as the ideal basis for developing an elegant but extroverted project vehicle.

For a sporty look, MR Racing gave the "small" 3.0 TDI-model the aggressive front apron of its high-performance brother RS7, which offers a 560 PS strong biturbo-V8 by default. Doubtlessly, the full foil application in matte blue metallic with matte black and golden accents is even more essential for the eye-catcher factor of the MR Racing Audi. The latter take up the colouration of the 10x20-inch Emotion Wheels Concave rims. The concave Y-spoke stars – as the name suggests – were also powder-coated in a matte gold. The elegant single-piece units were applied with Pirelli P Zero Silver tyres in size 265/30R20.

Audi A7 3.0 TDI by MR Racing

The wheel/tyre combination is displayed perfectly thanks to the electronic KW DLC-kit, which permits varying and programming the driving and standing height of the factory-side air-suspended chassis via iPhone-app.
Behind the wheels, experts can spot the pizza-plate sized (400/370 mm) brake disc of the ceramic brake system, which usually decelerates the S7 sports model.

The latter is clearly outdone in terms of torque by the A7 3.0 TDI with its performance increased by MR Racing: by optimising the software, MR Racing has increased the performance from 204 to 299 PS and in parallel raised the torque from 450 to 612 Newton metres.

Audi A7 3.0 TDI by MR Racing

The MR Racing-A7 is not only strong as a bear, it also tells of its increased power with a vehemence that is truly impressive for a diesel: the Audi sound generator, adjusted to the A7 3.0 TDI exhaust system as a special construction with an adaptation module, gives the common rail self-ignitor, which only used to hiss silently in the serial condition, the sound range of the large V8 models.

MR Racing provides this sound upgrade also for various other Audi and VW models, which are not available with the sound generator in serial-production.

MR Racing has improved the interior with OEM and aftermarket components as well. The multifunctional sports steering wheel with a flattened bottom was taken from the "little brother" RS3 (8P) and was combined with in-house aluminium switching rockers that are available in a brushed or polished version, as well as in many RAL colours in addition to the matte black variety displayed here.

Audi A7 3.0 TDI by MR Racing

Good entertainment of all travellers is ensured by a DVB-T-tuner by Kufatec, a 15-inch ceiling screen in the rear area and a module for watching DVD and TV, permitting movie fun during a drive. The wellness feeling on board is completed with soft foot mats with the MR Racing logo and edged in the car’s colour.


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