As a luxury manufacturer, having an exclusive personalization program is mandatory these days. BMW has the Individual program, Porsche offers new, bold designs via Porsche Exclusive , while Mercedes-Benz will be happy to take your hard-earned to offer you some of its Designo exterior paints and interior leather and trims.
As expected, Audi doesn’t want to fall behind on this front so it stormed the New York Auto Show with a more exclusive take on the 2014 RS7 four-door coupe. Already an aggressive-looking and luxurious vehicle, the said model got a few bells and whistles inside and out and a new name.
Dubbed Dynamic Edition, the fanciest member of the RS7 lineup isn’t just a unique showroom model built to exemplify "some of the personalization options that are possible through Audi’s exclusive program." It will go into production and will hit dealerships this summer, but its price tag might be a turn off for U.S. customers.
Click past the jump to read more about the 2015 Audi Exclusive RS7 Dynamic Edition.
The exterior is rounded off by a set of 21-inch wheels with Gloss Black accents and Toronado Red calipers with RS7 logos.
This Exclusive RS7 comes with more than just the usual RS design elements seen on the regular 2014 model, with a carbon-fiber front splitter and a rear diffuser adding a touch of exclusivity to the already sleek four-door coupe .
The exterior is rounded off by a set of 21-inch wheels with Gloss Black accents and Toronado Red calipers with RS7 logos. The Dynamic Edition will be offered in four colors, but customers will only be able to choose between white, black and either metallic or pearl gray.
Exterior Color Options
2015 Audi Exclusive RS7 Dynamic Edition - Exterior Dimensions
|Drag coefficient Cd||0.30|
|Width w/ mirrors||84.2 inches|
|Ground Clearance||7.87 inches|
the Black Valcona leather-wrapped seats feature honeycomb, contrast stitching in Crimson Red and matching safety belts.
Things are more spectacular in the cabin, where the Black Valcona leather-wrapped seats feature honeycomb, contrast stitching in Crimson Red and matching safety belts. The same red stitching can be found on the dashboard, center console and door armrests, while the the shifter area is surrounded by a carbon fiber frame.
However, this special edition RS7 would’ve been much more attractive with a lighter interior scheme. The red stitching is way too subtle and the carbon fiber inlays have little impact on the overall picture. Black interiors are rather boring than exclusive, and even the folks over at Rolls-Royce know it.
Shifter Carbon Frame
The black interior could use more brightness
2015 Audi Exclusive RS7 Dynamic Edition - Interior Dimensions
|Headroom (Front/Rear)||36.9 inches / 36.6 inches|
|Legroom (Front/Rear)||41.3 inches / 37 inches|
|Shoulder Room (Front/Rear)||57.2 inches / 55.9 inches|
|Luggage Capacity||24.5 Cubic-Feet|
Save for a carbon fiber engine cover, there's nothing new under the hood.
Save for a carbon fiber engine cover, there’s nothing new under the hood. We’re not complaining though, as the familiar twin-turbo 4.0-liter, V-8 unit pumps out 560 horsepower and 516 pound-feet of torque. That’s more than enough to push the RS7 from 0 to 60 mph in 3.7 seconds and up to a top speed of 189 miles per hour.
The RS7 Dynamic Edition rides on a sporty RS suspension with Dynamic Ride Control (DRC) and utilizes a sport exhaust that delivers a meaner note compared to the standard model. Audi claims EPA estimates remain unchanged on the Dynamic Edition at 16 mpg city, 27 mpg highway and 19 mph combined.
|Displacement||4.0L V-8 TSFI|
|Max. power output in hp at rpm||560 at 5700 - 6600|
|Max. torque in lb-ft at rpm||516 at 1750 - 5500|
|Top speed in mph||174|
|Acceleration, 0-60 mph) in sec||3.7|
The Audi RS7 Dynamic Edition is scheduled to arrive in dealerships this summer starting from $146,045. Yes, that’s no typo, this exclusive model fetches an extra $40,000 when compared to the standard RS7. In fact, we did a quick check only to find out that an RS7 equipped with all available options and packages is still $10,000 cheaper than the Dynamic Edition. Yeah, we know the latter is about exclusivity, but this is ridiculous.
The Mercedes-Benz CLS63 AMG is the exact reason the RS7 was developed in the first place. The range-topping S-Model carries a biturbo, 5.5-liter V-8 under the hood that enables the driver to command 577 horsepower and 590 pound-feet of torque. The three-pointed star coupe needs just 3.6 seconds to accelerate from 0 to 60 mph, while its top speed is rated at 186 miles per hour.
The $107,425 starting price makes the CLS63 AMG S-Model a much more attractive alternative to the RS7 Dynamic Edition, allowing for a number of expensive options, such as the Premium package, the AMG carbon-ceramic braking system or the Bang & Olufsen BeoSound audio system, to be selected. Heck, you might as well go for some of those exclusive Designo exterior paint, leather and trim options for some additional chutzpah.
Audi RS7’s second competitor is also a German-built machine. This time, we have leave Stuttgart and head over to Munich, because we’re talking about the BMW M6 Gran Coupe. The longer, four-door version of the M6 coupe has 560 horsepower and 502 pound-feet of torque on tap, coming from a twin-turbo, 4.4-liter V-8 engine.
These numbers are available when the vehicle is acquired with the standard output. Once the Performance Package is added, an additional 15 horses are squeezed under the hood for a grand total of 575 horsepower. The M6 Gran Coupe sprints from 0 to 60 mph in 4.3 seconds when fitted with a six-speed manual transmission and in 4.1 seconds when equipped with the seven-speed automated manual gearbox.
As for pricing, the M6 Gran Coupe starts from $117,225 (including the gas guzzler tax), which makes it more expensive than both the Audi RS7 and the Mercedes CLS63 AMG. However, it will still take more than $20,000 in options to get it past the RS7 Dynamic Edition’s hefty sticker.
Don’t get us wrong, we love exclusive and limited edition models, but this is too much. At least when it carries such a price tag. There are so many $140,000 options out there, including some Aston Martins , the Mercedes-Benz S-Class or even the BMW Alpina B7 , that the RS7 Dynamic Edition simply sunk to the bottom of our list quicker than a Camaro ZL1 in a community pool .
- Carbon fiber parts
- Attractive interior
- Powerful engine
- Very, very expensive
- Not that exclusive
- Better alternatives on the market
The Audi exclusive RS 7 dynamic edition will make its debut at the New York International Auto Show on Wednesday, April 16, 2014 and will begin arriving at dealerships in early summer. Highlights include such elements as Crimson Red safety belts and stitching throughout the interior. Tornado Red brake calipers, Carbon fiber elements, DRC suspension and sport exhaust. MSRP including destination and delivery is $146,045.
“The Audi exclusive RS 7 dynamic edition exemplifies just some of the personalization options that are possible through our Audi exclusive program”, said Filip Brabec, Director of Product Planning, Audi of America. “The combination of our most powerful RS model ever and the added customized elements make this a truly special car to drive and to behold.”
The Audi exclusive RS 7 dynamic edition combines all of the performance of the 560 horsepower RS 7 including the DRC suspension with elements of the exclusive customization program. The Black Valcona leather seats have the RS specific honeycomb stitch in Crimson Red matching the safety belts of the same color. Additional Crimson Red stitching can be found on the dashboard, gear shifter boot, center and door armrests as well as along the center console. The Crimson Red accents combine with the carbon fiber inlays to further amplify the performance character of the Audi exclusive RS 7 dynamic edition.
The exterior is highlighted by Tornado Red brake calipers with RS 7 logo and 21-inch Gloss Black wheels. Carbon fiber splitter, diffuser and carbon fiber engine cover further underline the performance character of the exclusive RS 7. Four exterior colors are available to complement the exclusive design elements: Ibis White, Suzuka Gray metallic, Daytona Gray pearl, Phantom Black pearl.
The DRC system utilizes three-stage adjustable dampers that are hydraulically cross-linked and integrated into the Audi drive select system along with the standard rear sport differential for maximum performance driving. Dynamic steering adapts the steering boost and ratio to allow for more precise handling.
The epitome of aesthetic design, innovative technology and track-tested performance, the five-door coupe is fitted with the twin-turbo 4.0 Liter TFSI® V8 engine, producing an astounding 560 hp that launches the RS 7 from 0-60 mph in just 3.7 seconds. At low to medium loads and engine speeds – with its innovative cylinder on demand™ technology – the RS 7 deactivates cylinders 2, 3, 5 and 8 by closing their valves via electromechanical actuators. The 4.0 Liter TFSI engine runs in four-cylinder mode, providing up to 15% better fuel efficiency, while the active engine mounts remove any changes in vibration between eight and four-cylinder modes. Innovative solutions such as thermal management and cylinder on demand enable the RS 7 to achieve a respectable EPA estimated MPG of 16 city/27 highway/19 combined. The RS 7 is not subject to a gas guzzler tax.