Everyone has different priorities when purchasing a new car. Some focus on ruggedness, performance, or comfort while others focus more on design, prestige, or, simply put, the “cool” factor. If you are any one of those people and are in the market for a new car then you are in luck. Kelley Blue Book, kbb.com, has announced the winners of the 2010 Brand Image Awards.
Winners of these awards were chosen from the results of the Kelley Blue Book Market Intelligence’s Brand Watch study. This study tracks the perceptions and deciding factors for car purchases of over 12,000 in-market new-vehicle shoppers annually.
"If you believe the marketing credo ’perception is reality,’ then you cannot help but be encouraged about the prospects of the winners of Kelley Blue Book’s 2010 Brand Image Awards," said Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book and kbb.com. "The brands included on this elite list have convinced the car-buying public at large of the considerable virtues of their vehicles, and that correlates well with success in the crowded automotive marketplace."
Make sure you check out the winner of the Best Prestige Brand. It has been awarded this choice award three years in a row.
But enough chitchat, follow the jump for this year’s winners.