When Bentley introduced the Mulsanne Vision Concept at the 2012 Pebble Beach Concours d’Elegance , it did so believing that the car would garner significant attention that would inevitably lead to the company green-lighting a production version sooner than later.
Well, it appears that even the best laid plans sometimes go up in smoke after Bentley CEO, Wolfgang Schreiber, officially confirmed that the a production Mulsanne convertible isn’t in the cards anymore.
Speaking to Car & Driver, Schreiber stated that Bentley will not do the Mulsanne Convertible anymore because the demand for the car isn’t strong enough to justify the time and resources the company would have to put into it. "The demand for a Mulsanne convertible is just regional," Schreiber explained before saying that only a handful of markets like the U.S. would welcome a convertible model of the company’s flagship luxury sedan.
It’s also worth pointing out that the sedan version of the Mulsanne didn’t exactly burn the sales charts when it went on sale — last year’s 1,169 units sold barely crossed the 1,200 mark — so the decision to ax the convertible model isn’t exactly surprising, especially in light of the company’s renewed attempts at building a new crossover .
Make no mistake, the British marquee still has plans of expanding its lineup in the near future. It’s just that the Mulsanne Convertible won’t be a part of it anymore.
Click past the jump to read about the 2013 Bentley Mulsanne Vision Concept
Gallery Bentley Mulsanne
The 2013 Bentley Mulsanne Vision Concept was expected to be a precursor for the anticipated release of a convertible model for the company’s flagship luxury sedan. It exuded the elegant and graceful form of a coach-built marque car, complete with sculpted lines and muscular haunches that conveyed a sense of power and movement to the luxury car. The interior of the concept was also described as having a spacious yet intimate cabin design that’s inspired by luxurious, high-performance power boats.
But a year after announcing the concept, it looks like that’s as far as the Mulsanne Convertible is going to get now that Bentley CEO Wolfgang Schreiber has effectively dropped plans to build a production model.