Land Rover has swept the board in 4x4 magazine’s 4x4 of the Year awards 2008, winning 3 out of the 8 categories and the overall title of 4x4 of the Year for the new and improved Defender.
The Land Rover Defender 90, the Range Rover and the Discovery 3 fought off tough competition from nearly 60 other models in one of the largest tests of its kind, to win the Extreme Class, Luxury Class and Family Class respectively. The Freelander 2 was also Highly Commended in the Soft-Roader Class.
"We think this is the most credible test of its kind ever undertaken by a 4x4 magazine, and Land Rover’s success can’t be underestimated in what is now a hugely competitive market sector," said John Carroll, Editor, 4x4 Magazine.
"All of the Land Rover range fared extremely well against the competitors but the Defender is still the King of the Off-Roaders. Thanks to its all-new 2.4-litre Ford-derived powertrain, plus revamped interior, the traditional British icon has clearly been elevated to another level."
The all-new Land Rover line-up is also proving to be a hit with customers with sales up year to date by 13 per cent.