The BMW M4 Coupe is getting a ton of publicity mileage recently and from the looks of things, that’s not letting up anytime soon. Days after BMW launched the M4 Coupe DTM Safety Car set to live life as the official safety car of the 2014 DTM season, another racing series has turned to the M4 Coupe as well.
MotoGP has given is riders an incentive that makes qualifying a more competitive environment than it already is. That’s because the competition for the BMW M Award for Best Qualifier throughout the 2014 season has a pretty cool prize at the end of the proverbial rainbow.
A specially-designed BMW M4 Coupe.
This is the 12th year that the BMW M Award has been up for grabs and the setup has remained largely the same. Similar to the point system used in the actual races, the the BMW M Award classification will have its own version for the qualifying sessions where riders are awarded points relative to their positions in qualifying. Whoever scores the most points at the end of the season not only gets the title of ’fastest qualifier,’ they also goes home with a BMW M4 Coupe . That’s what you call a ’win-win’ situation.
The 2014 season already has four qualifying sessions under its belt and 2013 MotoGP World Champion Marc Marquez sits comfortably on top with 100 points, well clear of Jorge Lorenzo and Dani Pedrosa who both are tied for second with 62 points each.
It’s still too early to tell who gets to win the BMW M Award, but it’s beginning to like a title that’s Marquez’s to lose.
Click past the jump to read more about the BMW M4 Coupe.