The X1 was lunched in 2010 and is available in a 2-litre diesel and petrol engine. there is no 4WD option and this Sports Activity Vehicle (SAV) Is the cheapest BMW in the country. Its competitors are the Honda CR-V, Chevrolet Captiva and the Mitsubishi Outlander.

Beginning last November 6 and ending today, November 9, BMW hosted a unique family activity at the Welt Center: build a BMW X1 out of LEGO blocks.

Yes; LEGO blocks.

As another ingenious product of BMW’s ‘Joy’ campaign, the car maker has invited families and children anywhere from age five and above to participate in building a full-scale X1 from 2,000 LEGO blocks, where, as part of Beamer’s CSR initiative, each LEGO block used in the event will correlate to a sum of money BMW will donate to the Munich Children’s Foundation.

As soon as the unconventional build is finished, the LEGO BMW X1 will be proudly displayed by the company alongside real life Beamers on the grounds of the BMW Welt Plaza.

The finished product

And if things start to get too complicated, educationally trained staff will help you with the construction – which will carried out according to an exact plan. The finished BMW X1 made of LEGO® bricks will then stand proudly as a real eye-catcher among the BMW automobiles on the BMW Welt Plaza.

Source: BMW Blog

With the release of the new BMW X1 , it was only a matter of time before BMW released a new set of family photos featuring the ‘X-Family’ and its latest addition to the clan. As part of a marketing campaign designed to introduce customers to the ‘X-Family’, BMW released these photos showing all four SUVs posing and mugging for the camera. Of course, cars can’t really do that but you get the picture.

While the X1 is of course a new model, BMW doesn’t have plans on redesigning the X5 and the X6 for another few years. The odd one out in this photo is the X3 , which BMW is set to drop by the end of the year to pave way for the next-generation model to be launched sometime in 2010 along with the X4 that is if rumors surrounding the coupe-SUV hybrid become more than just hearsay.

In the meantime, the entry-level SUV title has been transferred to the X1, which incidentally, is already out in the European market.

Source: BMW Blog
AC Schnitzer adds fun back into the BMW X1 with a few new wheel options

The BMW tuners at AC Schnitzer are at it again, this time adding a bit more fun into the German automaker’s smallest X-Series vehicle . While the aftermarket manufacturer has announced plans to come up with performance, suspension and even an appearance package for the baby Bimmer they have already come out with a lineup of new wheels for the compact CUV, sized anywhere from 18 to 20 inches in diameter the new rolling stock is guaranteed to add a healthy dose of fun back into your BMW X1 .

Press release after the jump.

Source: AC Schnitzer

Of all the props that were used at the Frankfurt Motor Show, we can’t think of anything that has served a bigger purpose than the BMW track. Since the show opened, we’ve seen car after car take a lap on the track and we figure that it’s only bound to get busier as the days go by.

One of the vehicles that made its intro on the said track is BMW’s new SUV, the X1 . We’ve heard so much about the car – from its Facebook page to a bunch of commercials – but seeing it up close certainly brought our excitement up a few notches.

Of course, the X1 does cater to a younger – and more dynamic – market so it was expected that the SUV came with a more aggressive design compared to the X3 and the X5. If you look closer at the vehicle, you’ll actually notice that the car took some design cues from another BMW new release, the 5 GT .

But judging from the responses we gathered, the X1 looks to be a real winner, and not just to the market it aims to conquer, but to the more traditional BMW market. As it stands, the X1 is set to be released in Europe sometime in 2010 while the US would have to wait longer – in 2011 – to see the X1 out on their local BMW dealerships.

Source: BMW Blog

The highly-anticipated launch of the BMW X1 is fast approaching and BMW is wasting little time in anteing up on all its advertising and marketing efforts with the release of the very first BMW X1 commercial.

The commercial is a step away from BMW’s usual target audience of established adults looking to break their banks with a brand-new BMW purchase. This particular ad, which incidentally touches on the same ‘Joy’ buzzword that Beamer seems to have attached itself in, targets a much younger audience – an audience BMW wants to break into – with a vivid display of lively colors, boisterous energy, coupled with the soothing effects of a night-time joyride in the urban metropolis.

BMW has gone through great lengths in promoting the X1, even going as far as creating its own social-network page . Of course, this all ties up to its plan to appeal to a younger crowd and from the looks of the commercial, the folks of Beamer have made it clear that the X1 is the car for young up-and-comers.

Continue after the jump for the video.

Source: BMW Blog

You know you’re doing well with your marketing when demand for a crossover of a car that hasn’t been produced yet is gaining steam.

That’s the scenario BMW finds itself in when the BMW X1 , which will be released in introduced in Europe at the Frankfurt Motor Show in September, is now scheduled to have a US version to be released in 2011.

It’s a good place to be in for the guys at BMW, considering the way the ongoing economic crisis has slowed own auto sales all over the world. Before it was officially released by BMW, photos of the X1 were already being circulated in the Internet where it has received a string of positive reviews from auto aficionados everywhere.

Continued after the jump.

In today’s day and age, the Internet has become the best place to advertise your products. It’s free, it’s got tremendous traffic, and communication travels so fast you can reach somebody from halfway across the world in a matter of seconds.

One car manufacturer that has taken advantage of the many booms the internet provides is BMW, and it has done so by invading social networking sites. That’s right. If you think Facebook, MySpace, Twitter and YouTube are just means of wasting time on-line; guess again.

BMW will bring the X1 SUV to the Frankfurt Motor Show, but for now we can only admire images of the small SUV. Looking identical to the X1 Concept, the production version will go on sale in Europe by the end of the year followed by sales in the North American market to begin in early 2011.

Placed below the X3 in the lineup, the BMW X1 will be powered by a wide range of engines, including a 2.0 Liter four cylinder making 143 HP or 170 HP and a 3.0 Liter straight-six pumping out 265 HP. The diesel line-up will include a 2.0 Liter 4 cylinder engine producing either 143 HP, 177 HP or 204 HP.

Continued after the jump with official images.

Source: Edmunds

The smallest SUV in BMW’s line-up made today its official debut. Set for a first appearance at the Frankfurt Motor Show, the new BMW X1 will go on sale in Europe by the end of the year, while in the USA it has been confirmed for 2011.


In Europe the new SUV will be offered with a choice of four engines - one gasoline and three diesels - and will be available in rear-wheel drive and xDrive all-wheel drive configurations.

The BMW X1 xDrive28i is powered by a straight-six gasoline engine that delivers 258 hp and a peak torque of 228 lb-ft. It sprints from 0 to 60 mph in just 6.8 seconds and reaches a top speed 127 mph, all this with a fuel consumption of 30.0 mpg.


The BMW X1 xDrive23d is powered by a 2,0 liter four-cylinder diesel engine that develops 204 hp and 295 lb-ft of torque. It sprints from 0 to 60 mph in 7.3 seconds and reaches a top speed or 127 mph. The X1 xDrive20d delivers 177 hp and 258 lb-ft of torque. It sprints from 0 to 60 mph in 8.1 seconds and can hit a top speed of 127 mph.

The BMW X1 xDrive18d and the BMW X1 sDrive18d deliver 143 hp and 236 lb-ft of torque and sprint from 0 to 60 mph in 10.1 seconds and 9.6 seconds respectively , while top speed if 121 and, respectively, 124 mph.

Full details in the press release after the jump.

We’re not sure what BMW is trying to do here; first they released a series of official spy shots and then a few official teasers , but what are they trying to do with this image? At least before BMW was giving us a glimpse of the future crossover, but this is just ridiculous. Not that there is anything beach going blonds posing in front of the camera.

When the BMW X1 CUV finally goes on sale, it will be available with four-wheel drive followed shortly after by a rear-wheel drive model. The base power plant is expected to be a 2.0 Liter four cylinder making 177 HP. BMW will also make diesel powered versions available as well. When the X1 does hit showrooms, it will be competing directly against vehicles like the Mercedes Benz GLK .

After teasing the world with their “official spy shots” , the German automaker, BMW has just released an official video of the familiar camouflaged X1 compact crossover that was seen having some fun in the mud in Majorca.

When the vehicle finally goes on sale, it will be available with four-wheel drive followed shortly after by a rear-wheel drive model. The base power plant is expected to be a 2.0 Liter four cylinder making 177 HP. BMW will also make diesel powered versions available as well. When the X1 does hit showrooms, it will be competing directly against vehicles like the Mercedes Benz GLK .

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