With the BMW Z9 convertible concept car, the car manufacturer from Munich will show in Detroit how it intends to intensify driving pleasure in the future. The central issue of the study is an interior design which makes driving easier instead of more complicated. Although the driver can concentrate on the fundamental functions of driving, all features of the latest generation technology are at the driver’s disposal. This is made easy by the interior control concept of iDrive, which enables the driver to perform a variety of functions intuitively so that the driver’s attention is not diverted from the main task at hand. The basic concept was presented in the Z9 gran turismo at the Frankfurt Auto Show in 1999.
The full-length gull-wing doors, which have conventional front-opening doors built in, open to reveal an interior which incorporates a masterfully simple, uncluttered driving environment. Instead of the usual array of buttons, switches and levers, the dashboard houses only the starter button and light switches. A unique control knob (with corresponding TV monitor) resides in place of the conventional shift lever operating a number of functions for both the driver and passenger.