Approximately one year after introduction on the market of the 7-Series facelift, the 7-series continues their successful career in an intensified competition surrounding field in the segment of the luxury sedans. In the first half-year of 2006 - comparing to the period of the last year - the number of the 7-Series delivered to the customers increased with 26%. So it might be that the current model is the most successful 7-Series in the BMWS history. After 4 years and a half since the introduction on the market already 235000 luxury sedans have been sold.
Product’s properties of the 7-Series, in particular regarding the control philosophy and elements of the Design language, appear today in many vehicles of the upper class. Five years ago they were still applied as very progressive and the public did not accept them totally. Today they are accepted as natural. The strategic product decisions proved as successful.
In order to increase the attractiveness of the 7-Series again, BMW offers starting from autumn 2006 four editions with exclusive paint and pad combinations, light alloy wheels and particularly luxurious interior equipment. Four editions will be available.
From the outside the four editions are to be recognized by the two exclusive edition lacquer finishes "carbon-black metallic" and "Stratusgrau metallic". They draw out by a pronounced color brilliance which is produced depending by the viewing angle.
The special editions have a new 19" light alloy wheels with the "star spoke 231"Design.
In the interior the editions captivate by extended leather equipment available in the colors "gold-brown" and "brightly". The surface of the leather is soft and supple. Leather merino is submitted of no additional surface treatment - like an applying of dye films. Only skins with perfect and intact surface can be used for the production. The leather equipment leather merino lends to the vehicle interior a natural, particularly exclusive Ambient.
Interior with noble materials, as well as qualitatively and colored co-ordinate details
The exclusive character of the editions is underlined in the interior by many additional details. Thus the vehicles have a sport leather steering wheel with bicolor steering wheel ring, co-ordinate with the pad color.
A further component of the four "Special edition exclusive one" is a roof sky. This forms a harmonious contrast for pad equipment.
The four editions will go on sale starting this autumn.
Text translated from german for TopSpeed. We apologise for any mistake that might appear in the text.