Hot on the heels of a record sales year in the UK, BMW has launched a new specification tier on BMW 1, 3, 5 Series and Z4 models, offering even greater value for money and personalisation. Edition models feature a range of specific colour choices and interior options as well as specification enhancements on four-cylinder cars.
BMW 3 Series Edition models offer an even broader range of models and customer choice, with 24 new models available. All four-cylinder petrol- and diesel-powered 3 Series Saloon and Touring models are available in Edition ES, Edition SE or Edition M Sport models. These models will add further driver appeal and offer even higher levels of standard equipment to the compact executive car of choice for retail and corporate buyers alike.
Edition ES and SE models come as standard in a choice of Carbon Black, Titanium Silver or Sparkling Graphite colours. To complement the exterior colour, these models also feature Dakota leather upholstery and Brushed Aluminium interior trims. In addition, they are all equipped with a 17-inch V-spoke alloy wheel (currently standard on 335i/d Coupé and Convertible models) and a three-spoke M multi-function leather steering wheel.
Both the Edition ES and Edition SE models add £750 to the price of the existing car but, at retail prices, add around £3,000 of equipment value to the car.
For those drivers who appreciate the sporting credentials of the 3 Series, Edition M Sport Saloon and Touring models are available. Building on the sporting pedigree of the 3 Series, the Edition M Sport models come as standard in Carbon Black, Titanium Silver or Sparkling Graphite. Like the Edition ES and SE models, Dakota leather seat coverings are standard.
The Edition M Sport also recognises BMW’s continued success in the World Touring Car Championship. It features the same 18-inch WTCC-style alloy wheel as is fitted to the triple championship-winning BMW 320si.
In addition, the Edition M Sport models feature Business Navigation system, complete with map guidance, Bluetooth mobile telephone connectivity and BMW’s new ConnectedDrive Online and Assist telematics package as standard.
With a nominal cost of £1,000 on top of the cost of the ‘standard’ M Sport models, the Edition M Sport derivatives add up to £3,100 of additional customer value to the car.