2009 BMW Individual 7 Series

BMW launched today the special edition Individual 7 Series that will be sold exclusively on the Neiman Marcus Christmas Book. It will be limited to only 31 units, in honor of the 7 Series’ 31st anniversary, each priced at $160,000.

This special edition is based on the BMW 750Li and will be powered by the all-new V-8 engine with direct injection and twin turbochargers rated at 400 hp. It includes iridescent Diopside Black metallic paintwork and BMW Individual Champagne Merino full leather. Even the smallest details - contrast piping and trim - are customized. The automobile is accented with interior Piano Black trim elements and BMW Individual steering wheel in Piano Black finish with wood ring insert and BMW Individual branding.

This is not the first time the German company teamed up with the upscale retailer. In 1995 the Christmas catalogue helped launch the Z3 , and then again in 2006 BMW sold a limited edition M6 convertible through the Christmas Book.

Press release

BMW today announced that it will offer — exclusively through the renowned Neiman Marcus Christmas Book — a limited edition of its all-new 2009 BMW 7 Series, designed by the team at BMW Individual, and based on a BMW 750Li. In honor of the 7 Series’ 31st anniversary, only 31 of these personalized models have been built and the 31 lucky Neiman Marcus customers who buy the car will have the ultimate "bragging rights" - they will be able to purchase the 2009 BMW 7 Series from October 16, before the vehicle’s North American preview at the Los Angeles Auto Show in November, and before its 2009 launch date.

Each automobile also includes an unforgettable European driving experience along the French Riviera. The Neiman Marcus Limited-Edition 2009 BMW Individual 7 Series and fantasy driving experience will be available for purchase in this year’s Neiman Marcus Christmas Book for $160,000.

To truly deliver the "ultimate driving experience," BMW is offering the 31 Neiman Marcus customers who purchase the vehicles an exclusive, once-in-a-lifetime European adventure, in which they will be able to take delivery of the automobiles from the BMW Welt in Munich, Germany in April 2009 and then set off on a multi-city lavish vacation in the South of France. While enjoying BMW’s home in Munich, participants will be granted rare insider access to BMW before embarking on a journey to Monaco, Nice and Cannes, during which they will be able to road test their new vehicles along the sumptuous French Riviera - a fitting setting for the luxurious BMW 7 Series. Upon completion of the trip, the purchaser’s new vehicle will be shipped back to the United States for immediate delivery.

The BMW 7 Series is BMW’s flagship sedan and the new 7 Series - the fifth generation of this legendary automobile - once again demonstrates how luxury can be seamlessly combined and harmonized with dynamic performance. A completely new interpretation of style, luxury and driving pleasure, the 2009 BMW 7 Series is the product of a self-assured design philosophy and consistent yet ever-evolving engineering artistry. Among its many new features, the new 7 Series introduces Driving Dynamics Control, which enables the driver to select from four progressively sporty driving programs - Comfort, Normal, Sport and Sport Plus - with the touch of a button. Each program features different settings for shock-absorber firmness, transmission shift characteristics, engine-throttle response and power-steering assist.

Powered by an all-new V-8 engine with direct injection and twin turbochargers, the new 7 Series also represents major progress in efficiency and performance. A 6-speed automatic transmission with optimized shifting smoothness and speed promotes enhanced fuel efficiency. While official EPA ratings are not yet in, the 2009 BMW 7 Series is expected to deliver class-leading fuel efficiency. New, exclusive BMW driver-assistance systems, including the 2nd generation of iDrive, and comfort-related features, such as massaging, air-conditioned back seats and new hard-drive music storage, further add to the exceptional driving and riding experience these automobiles deliver. For greater driving safety, the all-new 7 Series also includes Active Blind Spot Detection and BMW Night Vision Vision with Pedestrian Detection and is the first in its segment to offer a Head-Up Display, which projects relevant driving information onto the windshield in front of the driver.

The Neiman Marcus Limited-Edition 2009 BMW Individual 7 Series sedan includes a level of personalization unique to the 31 models built for the Christmas Book, including iridescent Diopside Black metallic paintwork and exquisite BMW Individual Champagne Merino full leather. Even the smallest details - contrast piping and trim - are customized. The automobile is accented with interior Piano Black trim elements and BMW Individual steering wheel in Piano Black finish with wood ring insert and BMW Individual branding.


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