2010 BMW 7-Series by Lumma

Okay, here it is. At the end of July, we received an email with a few pictures detailing the new tuning package that was going to be put on the BMW 7-Series sedan by Lumma Design. We promised that we would get back to everyone as soon as we received the official details, and we now have them. Lumma Design has unveiled a new aerodynamic package for the 7-Series that will include a new front spoiler bumper, grid inserts, fog lights and LED daytime running lights, cup spoiler sword, rear apron corners, a set of deep door-sills, and a new rear diffuser.

Aside from the aerodynamic updates, Lumma Design has also added carbon elements on the exterior mirror caps, the kidney front grille frame, all door handle covers, the boot lid trim, and the four-piece pillar trim set for doors and mud guards. The exterior package is finished by impressive 22-inch light alloy rims fitted with 265/30 high-performance Vredestein tires in the front and 295/25 in the rear.

For the interior, the tuner is offering an aluminum two-piece pedal set with matching footrest, foot mats in the color in which the customer chooses with a Lumma logo and boot mat in any color, also featuring the embroidered logo.

One thing that did disappoint us about the official details is that nothing was done to increase power for the V12 engine that was just hanging out under the hood. Come one, guys! Show us the power!

Press release after the jump.

Press release

LUMMA Design gives the BMW 7 Series a wider look. The unique aerodynamics package lends the luxury limousine a more self-assured appearance, without neglecting the Munich model’s elegant design or making it come across as flashy. Selected applications made from genuine carbon and 22 inch light alloy wheels ensure that the BMW with its noble finish exhibits independence while staying true to its sportiness. Aluminium in the interior lends an individual touch.

The fact that LUMMA Design has a sense of BMW’s design language already becomes apparent in the front spoiler bumper. The curvature of the bonnet and the kidney front grille find their match in the new LUMMA front, which integrates grid inserts, fog lights and LED daytime running lights. The new shapely look is completed by the cup spoiler sword.

The ten-piece wheels arch extensions are key to the new sporty appearance: the luxury limousine becomes significantly wider, ensuring a dominant appearance. The door attachments and rear apron corners make for harmonious integration of the extension set and the full aerodynamics package.

LUMMA Design offers a set of deep door-sills that has been designed especially for the BMW 7 Series with its extended wheelbase, so as to bridge the parameterisation of the wheels arch extensions.

The aerodynamics package is completed by the new rear diffuser. Besides ensuring additional downforce, the diffuser highlights the sporty aspiration of the refined limousine.

The dynamic appearance of the LUMMA BMW is enhanced even further by the genuine carbon applications produced by the refining experts in Germany. These include exterior mirror caps, the kidney front grille frame, all door handle covers, the boot lid trim and the four-piece pillar trim set for doors and mud guards.

Naturally the wheels also contribute to the more sporty appearance. The impressive 22-inch light alloy rims are fitted with 265/30 high-performance Vredestein tyres in the front and 295/25 in the rear.

In addition, selected LUMMA Design improvements make for an upgraded interior. The aluminium two-piece pedal set with matching footrest provides the driver footwell with a superior look. Foot mats in the colour of the customer’s choice featuring the embroidered LUMMA crest logo are also available for the large BMW, as is a boot mat in any colour, also featuring the embroidered logo.

Except for the deep door-sills, which are provided exclusively for the model with extended wheelbase, the construction extension, carbon applications, wheels and interior components fit all BMW 7 Series models. Obviously the required TÜV approval is included in every LUMMA Design delivery. Alternatively, the upgrade experts will perform the conversion at their head office in Winterlingen, Germany, including TÜV registration.


2 comments:

This is why there has never been an M7! Leave the Tyre-shredding business to the business-end car; a potential 8series or Z8 replacement!

I love white cars. It’s very cool yet elegant.

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