This time last year, BMW was teasing their all new M3 Frozen Gray Edition with the high maintenance exterior paint job and 30 unit limit. It didn’t matter how irrational the purchase was, all 30 units were immediately sold out - it only took 12 minutes - and BMW i s hoping to have a repeat performance with the special edition 2011 Frozen Black Edition M3 Coupe. That’s right, BMW just made the frozen paint that much hotter by slapping on some black paint.
The Frozen Black Edition M3 Coupe will be distinguished by BMW’s Individual Frozen Black exterior paint with a deep metallic luster to accentuate the athletic lines of the legendary M3. The interior will look much like last year’s model with Novillo Leather and unique red-contrast stitching. The package will also add M3 GTS black wheels, red brake calipers, and gloss black exterior trim elements. The engine powering this bad boy will also go unchanged, so expect to see the same 4.0-liter, 414 HP M V8 engine equipped with BMW’s M Double Clutch Transmission (M DCT).
The 2011 Frozen Black M3 will be limited to only 20 units, but one model is going to be held back at BMW North America to no doubt make a killing at an auction at a later date. However, if you want to be one of the lucky 19 to pick one up, then call BMW at 1-800-245-4269 no earlier than 11:30AM Eastern Time (8:30AM Pacific) on Thursday, June 16, 2011 and make sure you have $79,650 to part with. We’d put several reminders on your smartphone too because something tells us those 19 units will be eradicated in less than 12 minutes.
UPDATE 06/17/2011: As you might have already expected, the M3 Frozen Black Edition has been sold out! It only took 22 minutes for anxious customers to swipe the 20 units, which surprisingly is 10 minutes longer than last year’s Frozen Gray edition. Guess the upkeep on the paint job was a real b*tch!
Hit the jump for the full equipment list.
Equipment List, Frozen Black Edition M3 Coupe:
- BMW Individual Frozen Black Exterior Paint
- Black Extended Novillo leather with Red Contrast Stitching on seats, headrests, door inserts, armrests, middle console, and door pulls.
- Black M3 GTS wheels, 19” diameter with high-performance summer tires
- Red brake calipers
- Gloss black kidney grills
- Gloss black side-gill elements
- Gloss black exhaust pipe tips
Additional specified equipment from M3 catalog:
- M-DCT Transmission with Drivelogic
- Competition Package
- 1. Lowered suspension
- 2. Sport mapping for EDC/DSC
- Premium Package 2
- 1. Power folding auto-dimming mirrors
- 2. Universal garage-door opener
- 3. Power front seats
- 4. Carbon Leather interior trim
- 5. Interior mirror with compass
- 6. BMW Assist with Bluetooth
- Convenience Package
- 1. Anti-theft alarm system
- 2. Comfort Access keyless entry system
- 3. Park Distance Control (rear)
- 4. Navigation System
- 5. Voice-command
- 6. iPod and USB adapter
- 7. Real-time Traffic Information
- Heated Front Seats
- Satellite Radio with 1-year subscription
- BMW Individual Enhanced Premium Sound System