BMW has added a new equipment package for the 2011 BMW Z4 Roadster. The new Design Pure Impulse package will be available starting September 2010 and includes an exclusive combination of colors and materials.
The new Design Pure Impulse package includes black Alcantara/Nappa leather sports seats Circuit with yellow color accents, a black Alcantara surface décor with a yellow contrast seam on the front seat passenger side as well as high-grade BMW Individual interior trim strips in a black piano lacquer finish. The package is finished by an anthracite BMW Individual roof lining and yellow Alcantara inserts in the door linings as well as covering the lower section of the instrument panel in yellow and structural fabric car mats.
Exclusive for this package, the Z4 can be ordered in Atacama Yellow or Alpine White, plain Black, Space Grey metallic, Titanium Silver, or Sapphire Black metallic.
Though a colorful spin on the BMW Z4, this isn’t really all that fantastic. The Z4 is already offered in most of those colors except for the Atacama Yellow. In fact, it is even offered in a Deep Sea Blue Metallic and a Melbourne Red Metallic. So, even the measly £540 to £2,200 that the customer has to pay for these "extras" is too much for a few color tweaks here and there.
Press release after the jump.
With its classic roadster proportions, the BMW Z4 is in equal measure the embodiment of sporty driving pleasure and premium elegance. The Design Pure Impulse equipment package available as from September 2010 offers the perfect opportunity to emphasise the two-seater’s sporting aesthetics in a particularly intensive way. It comprises an exclusive combination of colours and materials featured on interior elements, specifically emphasising the vehicle’s dynamic character. The Design Pure Impulse equipment package can also be combined with a new, likewise exclusive body paint colour.
The most significant feature of the Design Pure Impulse equipment package is the choice of precisely matching interior colours and materials. Like the equipment package Design Pure White, which accentuates the roadster’s premium elegance and was already presented at the launch of the BMW Z4, the package’s configuration is based on the recommendations of the BMW design team. Exclusive components of the Design Pure Impulse equipment package are the black Alcantara / Nappa leather sports seats Circuit with yellow colour accents, a black Alcantara surface décor with a yellow contrast seam on the front seat passenger side as well as high-grade BMW Individual interior trim strips in a black piano lacquer finish.
The sporting ambience is complemented by an anthracite BMW Individual roof lining, yellow Alcantara inserts in the door linings, the lower section of the instrument panel also in yellow as well as structural fabric car mats. The arm rests on the centre console and in the doors are covered with high-quality black Nappa leather. The body colour plain Atacama Yellow is available exclusively for the Design Pure Impulse equipment package. Alternatively, there is an option of Alpine White, plain Black, Space Grey metallic, Titanium Silver or Sapphire Black metallic.