BMW’s Individual Program has given rise to some pretty unique vehicles over the years. Remember in the 90’s when the automaker decided to build a bespoke BMW 750Li for Karl Lagerfeld?
Fast forward to 2013 and once again, the 750Li has become the subject of another individualized creation from the Bavarian automaker. This time, the company is teaming up with Robbe & Berking, a silverware maker with a long tradition that spans back to the 19th century, to create the 750Li Sterling Robbe & Berking Edition.
The car itself doesn’t receive any outward aerodynamic modifications, but as far as giving it some luxurious aesthetic upgrades, BMW is guilty of doing so. In building the 750Li Sterling Robbe & Berking Edition, the company began by adding a bespoke exterior shade to the car while also recreating the a number of exterior and interior components using 925 sterling silver, including the badges, the front grille, door sill finishers, door handles and the interior décor.
Speaking of the interior, there are plenty of upgrades in the cabin to justify its unique billing. Notice that a crescent moon, a crown, and the Robbe & Berking logos appear prominently on the interior. Those aren’t accidents, but rather intentional homages as symbols for silver and Germany, respectively.
A fine-grain, Merino full-leather trim in Amaro Brown was likewise used on the seats with contrast Oral White piping. Rounding out the luxurious interior upgrades are the Alcantara headliner, a silver carafe at the back, and Robbe & Berking silver goblets.
Click past the jump to read more about the BMW 750Li Sterling Robbe & Berking Edition
That BMW and those kidney grilles aren’t made from the standard stuff; they’re 925 sterling silver!
Plenty of Robbe & Berking badging on the exterior to show everyone how uniquely special this model is.
The 760Li is already a fantastic luxury car. Imagine having Robbe & Berking tied up to it.
That’s a gorgeous-looking cabin, isn’t it?
Even parts of the doors have been given the 925 sterling silver treatment.
The crescent moon and crown stitching on the headrests represent the international symbols for silver and Germany, respectively.
Fine-grain, Merino full-leather trim in Amaro Brown gives the cabin a more refined look.
Oh, look! Sterling silver goblets! Fancy!
A manufactory implies one-off products, traditional craftsmanship, perfection and the fulfilment of the most discerning requirements. Those are the principles which the BMW Individual Manufaktur has followed for more than 20 years now. What began in the early 1990s as a bespoke BMW 750Li for Karl Lagerfeld has since evolved into a byword for customisation at the very highest level. “The BMW Individual Manufaktur is not so much a place as an idea that becomes reality on a daily basis. That idea is total customer orientation,” explains Friedrich Nitschke, President BMW M GmbH. “Here each vision of exclusivity is turned into reality.” But BMW Individual not only creates one-of-a-kind automobiles, it also designs and completes market-specific special editions and models, for example in its collaborations with watchmaker Girard Perregaux or with the renowned concert grand manufacturers Steinway & Sons. Besides the BMW Individual Manufaktur there is also the BMW Individual Collection, which rounds off the BMW Individual offering with equipment ranges that are perfectly matched to the various BMW model series and include exclusive paint finishes, high-quality leather appointments and interior trims.
Striving for perfection.
Through its joint ventures with renowned enterprises, the BMW Individual Manufaktur has in recent years managed to push the envelope further while at the same time setting new benchmarks for exclusivity. The highlight to date is the BMW Individual 760Li Sterling inspired by ROBBE & BERKING. ROBBE & BERKING are among the most tradition-steeped silver manufacturers of our day. Each of their products is an expression of consummate craftsmanship and corroborates the company claim to create pleasure not just for a lifetime but for generations. “BMW and ROBBE & BERKING share far more than a passion for elegant, classic yachts – we apply the same standards to our products: in addition to pure technical utility, pleasing the customer is a foreground consideration,” explains Oliver Berking, the fifth-generation owner and CEO of ROBBE & BERKING. “At the same time our products embody the ethos of the manufactory – a striving towards perfect craftsmanship and timeless elegance coupled with keen attention to the smallest detail. The BMW Individual 760Li Sterling inspired by ROBBE & BERKING is a wonderful illustration of this.”
Adrian van Hooydonk, Senior Vice President BMW Group Design, adds this: “On my first visit to ROBBE & BERKING, I was particularly impressed by the high degree of tradition-led handcraftsmanship and the rigorous pursuit of optimal solutions. That passion is also the hallmark of our shared product.”