2010 Bugatti Veyron Bleu Centenaire

Press release

At Geneva the Bugatti Veyron « Grand Sport » is shown for the first time to a wider public in Europe. Next to the Grand Sport Bugatti Automobiles S.A.S. presents the Veyron « Bleu Centenaire », a special commission honouring the 100th anniversary of the company, thus initiating a range of worldwide activities celebrating the creation of this mythic brand a hundred years ago.

The Veyron “Bleu Centenaire”

Building on the marque’s core values of « Art – Forme – Technique » , Bugatti Automobiles S.A.S. has created the Bugatti Veyron Bleu Centenaire, a unique model to celebrate the hundred year old history of the company. This special model takes up the traditional Bugatti two-tone-specification, but portrays it in one rather than two colours: in the most known light shaded Bugatti blue. The Centenaire’s unique combination of a « sprintblue matt » and « sprintblue gloss » hence offers a new impression of the two-tone-scheme known so far with parts of the engine also covered in this traditional Bugatti Blue.

The roof-trim-stripes and the exterior rearview mirrors are of polished, anodised aluminium. A special wheel design has been added – enhanced by a bright red brake-capillar. The grills at the front and at the side air intakes are in « mirror shine ».

The interior of the Centenaire is fitted in a special «snowbeige» leather with quilting on the seats. The central console is covered in the same leather. New LED lights, Park Distance Control and a rearview camera have become part of the standard equipment for all Bugatti Veyrons from this year onwards. The Bleu Centenaire shares all performance characteristics of other Veyron models performance-, acceleration- and deceleration characteristics which have been highly praised ever since the Bugatti Veyron first appeared on the scene. The car will cost 1,35 Million Euro exclusive taxes and transportation.