2011 Bugatti Veyron "Chrome Red" by Dartz

Somewhere in Latvia, the minds over at Dartz are probably hunkered down in their shops looking for new ways to come out with some of the world’s most eccentric works.

Regarded as an aftermarket tuning company that has produced some off-the-wall projects, including the Prombron Nagel and the Iron Diamond, Dartz is back at it with a new program specifically for one of the world’s fastest cars, the Bugatti Veyron.

Without proper regard for fine taste and clear aesthetics, Dartz went out and turned this Veyron into a screaming chrome red fireball that immediately draws attention to itself, as if the Veyron doesn’t already do that on its own.

We’ve seen a lot of re-styled paint finishes on the Veyron before - some gaudier than others - but never have we seen something shine in bloodshot red before. The mere fact that it comes with a quad-turbocharged W16 engine that dispenses 1,001 horsepower and a top speed of 260 mph seems to sit a little farther at the back of our minds at this point.

Check out the video of the "Chrome Red" Veyron by Dartz and tell us if that screams attention just by the mere sight of it.