For all of us car buffs born in the 1980s and later, we mostly think of Buicks as being granddad’s car. You know, a big, cushiony jalopy that can barely get out of its own way. The last real Buick that we know of being even remotely high-performance was the Grand National and the Regal T-Type from 1978 through 1987. Since the Grand National’s deletion, there has been little life in Buick’s lineup and performance car buyers went away from the brand.
In recent years, GM has been reshaping all of its lineups to not only be more economical, but also to be more performance oriented, including Buick. The thing with Buick is that it has to retain its now strong customer base – the retired American – but offer the performance to draw in younger buyers. Well, when Buick released the Verano, it knew it had a car that was compact and stylish enough to draw in younger buyers without alienating its primary buyers. Once GM started mentioning a turbocharged model, a la the Cobalt SS , our ears perked up a little.
While the details are still a little scarce on the complete model, we felt it was time to get a full review together, so you can see what’s going on.
We will preview this review by letting you know that this is not your granddad’s Buick…
Click past the jump to read more on the Buick Verano Turbo.
Just a few days before the official debut at the Detroit Auto Show, Buick has decided it was time to uncover the 2012 Verano. This new compact luxury sedan is the third model Buick has revealed in the past two years. It will go on sale in the fourth quarter of 2011, with its sights set on competing with the Lexus IS 250 and the Audi A3 .
The 2012 Buick Verano has a refined styling with a sporty profile, luxurious interior, and a powerful and efficient engine. "Verano expands our lineup, continues Buick’s momentum and gives us a great opportunity to attract a new generation of customers with a product that delivers on their expectations for design, performance and technology," said John Schwegman, vice president of Buick marketing. "It is a smart choice that delivers unexpected luxury in a compact sedan – and it will compete head-to-head with competitors from Audi and Lexus."
Hit the jump to read more about the 2012 Buick Verano.
Teaser images in the year 2010 are turning into what brightly colored, mismatched baggy clothes were in the 90’s; widespread and tacky. Jumping on this latest strip tease trend is General Motors with their first teaser image of the 2012 Buick Verano. The teaser reveals a big part of the car’s bonnet as well as a good portion of the front bumper. Are we crazy impressed? Of course not.
The future Verano is a new compact model that aims to customers looking for a car smaller than the Buick Regal and will be built at the at the Orion Assembly Center alongside Chevrolet’s new small car. The choice of venue is simple based on the fact that GM is dropping a sizable amount of cash into retooling the plant. The total cost of investment is approximately $600 million, including both the new small car and the Verano.
"Verano will bring premium styling, performance and content to Buick buyers wanting a smaller car than Regal," said Reuss. "The investment in Orion Assembly also extends GM’s local small car footprint, again increasing the number of U.S.-made small vehicles available in showrooms."
Improvements for the Orion Assembly Center are expected to be finished by summer 2011.