The entry-level luxury brand, Buick, is gaining sales momentum and using it to expand its lineup. Following the success of the 2010 LaCrosse (sales up an astonishing 214%) and the Enclave (sales this year have jumped 30%), Buick has revealed at the Buick Immersion Program at the Tech Center a plan to come out with a compact car and small crossover which would round out their lineup. As of right now, Buick models stand at the Regal entry-level luxury/sports sedan, the LaCrosse mid-size luxury sedan, Lucerne full-size luxury sedan, and Enclave full-size luxury crossover. Before we see smaller Buicks driving around, we will get to feast our eyes on the all-new midsize Regal due to come in the next few months. Brian Sweeney, U.S. Sales and Service Vice President for Buick GMC says the new models from Buick will allow them to utilize 47% of the market.
"We are starting to gain some traction in sales," said John Schwegman Buick’s U.S. marketing vice president, Buick-GMC, "but we’re not declaring victory yet."
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