Cadillac ATS

Cadillac ATS

Cadillac’s reinvention as a brand that has set its sights on its German rivals hasn’t gone unnoticed in these pages. But if there are still those that doubt Caddy’s new direction and the aggressive manner in which they’re pursuing it, well, the American automaker has a nice little message for you that it’s showing through their new Super Bowl ad.

One of Caddy’s new models is the all-new ATS sedan , a car that it painstakingly built from the ground up to be the kind of model that can bring the fight to its German counterparts, particularly that of the BMW 3-Series. Cadillac is not one to shy away from a boast too, and they do that every time chance they get with the ATS and the fact that the car’s dynamics and development were honed and fine-tuned in one of the world’s most demanding testing grounds, the Nurburgring, or as it’s affectionately called, the "Green Hell."

In the commercial, Cadillac puts one and one together, highlighting the ATS sedan and the fact that it’s got some Green Hell initiation to be proud of. And if there’s anyone that will tell you Caddy can’t beat the BMWs of the world?

Well, they have a short reply for that: "Go to [Green] Hell."

Cadillac ATS

Cadillac , much like Volvo and Buick, is in dire need of revamping its lineup to appeal to a younger generation. They’ve already come a long way with their CTS-V models speeding through the hearts of auto enthusiasts (even in wagon form ), but if the grapevine is to be believed, the American luxury brand is thinking about offering a new roadster built off of the recently unveiled ATS ’ platform.

The new ATS Roadster was previously thought to be offered in an ATS-V variant in 2015, but new rumors are stating that this new model will be a two-seater roadster ready to take on models like the Mercedes-Benz SLK . This new roadster will be built on the same rear-wheel-drive platform as the ATS and will most likely share the same engine lineup: a 2.5-liter four-cylinder with 200 HP, a turbocharged 2.0-liter four-cylinder with 270 HP, and a 3.6-liter V6 with 318 HP. These options will allow the roadster ATS to be a bit more powerful than the SLK350 that delivers a total of 302 HP.

More details about the new ATS-based Roadster will be announced in the coming weeks, so stay tuned!

Source: Straightline

With the calendar turning over a new page to 2012, the very first major auto show is set to open its doors in Detroit when the North American International Auto Show welcomes automakers - both local and foreign - to the Motor City.

This year, American brands are coming to Detroit in full force where they will be joined by a number of international automakers in presenting a steady diet of concept cars, production debuts, and just about everything else in between.

Among the notable debuts set to take place include the brand-new 2013 Mercedes-Benz SL , as well as the 2013 Bentley Continental GT V8 . German automaker Porsche has also penciled in the 911 Cabriolet for the festivities, while Lexus will be on-hand to display the intriguing and mysterious LF-LC 2+2 sports coupe concept.

As for the local contingent, Ford is leading the way with the premiere of the Fusion global mid-size sedan while Dodge is set to introduce their Alfa Romeo Giulietta-based compact sedan, the Dart .

There’s plenty of action headed to Detroit when the 2012 NAIAS opens its doors on January 14th. Head over after the jump to check out a preview of all the cars scheduled to be part of all the festivities.

In November at the 2011 Los Angeles Auto Show, Cadillac will be unveiling the 2013 XTS full-size sedan, but this vehicle may be playing second fiddle to the company’s new Cadillac User Experience (CUE) infotainment system.

The CUE will pair entertainment and information data from up to 10 Bluetooth-enabled mobile devices, USBs, SD cards, and MP3 players with a vehicle infotainment system that reduces complexity through customized information, natural voice commands, fewer buttons, and larger icons. It will feature an 8-inch LCD touch screen located front and center on the top of the central instrument panel leading down to a motorized fully capacitive faceplate at the bottom concealing a 1.8L storage area.

"CUE doesn’t replace your smartphone or your iPod," said Micky Bly, Executive Director, Global Electric Systems, Infotainment and Electrification. "Rather it allows consumers to securely store those mobile devices while channeling the information on those devices, along with your navigation tools, weather maps with Doppler radar, AM/FM and XM radio, instant messages and emails, through a central portal in your Cadillac, keeping hands on the wheel and eyes on the road."

The Cue will make its debut in the new XTS sedan, but will then be dropped into the ATS sport sedan and the SRX crossover.

Hit the jump to watch a video of Cadillac’s newest technology, plus check out more of its highlights.

It’s not a secret anymore that Cadillac is working on a new model that will be placed under the current CTS . In fact, the company itself made it pretty clear with the unveiling of the first official spy video and now with another one that shows the ATS in action at the Nurburgring race track.

The 2013 ATS meets the world’s most demanding testing ground in this preview of Cadillac’s new web series. Cadillac is also inviting you to "Like" them at facebook.com/cadillac and follow their journey as they challenge the new compact luxury sport sedan on Germany’s unrelenting Nürburgring race track. Will it challenge the world’s best?

Cadillac will be revealing account chapters of this behind-the-scenes story on their Facebook, as well as exclusive ATS photos and insights. So we will know everything there is to know long before the official debut.

It was back in 2008 when we reported Cadillac is preparing a four-door competitor for models like Infiniti G37 and Mercedes C-Class. The car is supposed to be called ATS and will be revealed, in concept form, by the end of the year. It is still unclear if will be in October in Paris or December in Los Angeles.

According to an Inside Line source: "We’re finalizing the four-door showcar of the ATS first. Then we’ll follow quickly after with a wagon, a coupe and a convertible."

The ATS will replace the BLS on the European market and in the USA will be placed below the CTS. It will be built on the "Alpha" platform and will feature a rear-wheel drive system.

Source: Inside Line

Back to top