
The new Cadillac BLS Sport further extends the BLS luxury midsize sedan lineup. The new model adds a sporty element to the model which is developed with particular attention to the demands of the European and other international markets.
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Cadillac is temporarily extending the range of the dynamic BLS and versatile SRX with an important new variant: the Executive. For a great price this adds a number of luxurious accessories to the already very generous level of standard equipment on both models. For example, every Cadillac comes as standard with six airbags, alloy wheels and air conditioning.
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The little BLS sedan, designed and built in Europe, goes on sale in April and is spear-heading the GM luxury subsidiary’s bid to win sales here against the incumbent German luxury car makers
BMW,
Mercedes and Audi.
Cadillac’s targets are modest to say the least. Malcolm Wade, director of sales for
Cadillac and Corvette in Europe, told a launch event at this English Cotswolds town he expects 20,000 sales of BLS, CTS, STS, SRX, XLR, Escalades and Corvettes by 2010. That compares with (.
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The
Cadillac BLS will arrive in 164 Cadillac showrooms and 17 Cadillac & Corvette Experience Centers across Europe on 8 April, 2006. For the all-new luxury midsize sedan average annual global sales of 10,000 units have been planned each full year during its product life cycle. The European Cadillac sales target for the full Cadillac product range remains set at 20,000 units per year by 2010.
The BLS marks Cadillac’s first-ever entry into the European luxury midsize segment and (...
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The Cadillac global product offensive is in high gear. Following the launch of the CTS in 2003, the XLR and the SRX in 2004, and the STS in 2005, the General Motors luxury brand will start to sell the BLS in Europe in spring 2006. This new luxury midsize sedan adds another important element to Cadillac’s growing international presence.
>> read 2006 Cadillac BLS Picture Gallery
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Cadillac BLS is specifically targeted to meet the needs of the European customer, as well as other global market customers. The four-door sedan (length/width/height: 4,680/1,762/1,449 mm), with its clear, sharply defined contours, striking wedge shape and elegant interior, continues Cadillac’s characteristic design language. The show car thus provides a clear preview of what can be expected from the new Cadillac BLS, which is scheduled to reach the market in spring 2006.
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