Just as we suspected, the Cadillac Converj is stuck in a conundrum. Yesterday’s story of a General Motors insider confirming the Converj’s production was matched by an official statement from GM. Cadillac spokesman David Caldwell told Inside Line, "There is no change to the status of Converj. It is a concept — a proposal — and it’s being reviewed, and the review is not completed."
No surprises there. Yesterday’s story was about an insider, not an official statement. But another insider let the beans spill even more. This one suggested to IL that the Converj’s fate lies in the hands of the presidential automotive task force that is helping GM create it’s viability plan. So Cadillac will likely have to prove that it needs to spend the money on the Converj to make money — that’s not an easy thing for a bureaucracy to understand.
Cadillac stunned us at the Detroit Auto Show with the Converj, and apparently we we not the only ones. A source inside General Motors told Motor Trend the buzz from the car has caused GM to green light the hybrid car for production.
Although GM won’t officially confirm the car’s production, the target is to have the Converj on sale in 2011 as a 2012. That’s pretty ambitions considering Chevy is working overtime to reach the 2010 target date on the Volt, the car on which the Converj is based. While the Volt’s set up of the lithium-ion battery pack with 1.4-liter combustion engine backup will be a good starting point, it will take Cadillac a while to develop its own exterior and interior. Also Cadillac will likely modify the Voltec platform to accept more batteries, allowing for more speed and greater luxury (weight).
The Converj will be a step in the right direction for the fuel-efficient cars GM needs to show on its viability plan. This makes the Converj in charge of its own fate, because the only way the Converj can go into production is if the government approves the plan due on June 1.
