The current Cadillac logo was unveiled in 1999 and it has remained unchanged since then. Reports are now pointing toward Caddy developing a new logo. A report from Automotive News claims that this new logo will be unveiled next month at the Pebble Beach Concours d’Elegance in California on a concept vehicle. However, it will not be used on a production car until 2015.
It looks like Cadillac’s decision to change its logo came after it received negative feedback from customers. According to a Cadillac insider "the wreath is seen as outdated and obsolete." As a result, Cadillac will most likely opt for a single-piece logo.
According to the same insider, this new single-piece logo could give designers more flexibility to play with the "face" of future Cadillac models. When it comes to its positioning on the vehicle, there are two possibilities: one will be in the center of the grille as it is now, or above the hood.
Click past the jump to read more about the Cadillac Logo.