Ford and Chevrolet have been competing since the beginning and with today’s challenging economic times, the rivalry has grown even more fierce. It was not so long ago that car dealerships were selling hundreds of vehicles a day and running out of inventory. Ford and Chevrolet could produce any vehicle of any quality level and have it be a top seller. As the consumer has grown more conscious and more knowledgeable, the business of selling automobiles has grown more difficult.
It is hard to negate the fact that the American auto manufacturers have made leaps and bounds in terms of quality and sustainability for the vehicles they produce. These companies have begun to emerge from the financial crisis and are plotting their return to dominance. New marketing tactics have helped lead the charge and get the consumer thinking about their products. One of the best ways to do this is by having the consumer be able to test the vehicles in a non-sales environment.
At the Barrett Jackson auction in Orange County, both Ford and Chevrolet had ride and drive events set up to stimulate the car enthusiasts at the auction. Without paying any money or being hassled by a greasy car salesman, I was able to test drive the full range of new General Motors products as well as several different Ford rides. After completing some test drives, I was then whipped around the track by a professional driver in a Corvette ZR1 which left little doubt in my mind that these companies know how to show off their stuff.
Hit the jump for more details on the Ride and Drive experience.