Audi cooked up quite a stir at the Toronto International Film Festival recently when they, together with communications agency Company Lowe Roche, decided to pull a little guerilla advertising by attaching hundreds of Audi Quattro scale models in various locations in and around the city.
The 1:43 scale models came with magnets and a sticker that read, “Nothing sticks like Quattro” and were stuck to a number of objects, including lamp posts, newspaper stands, and TIFF barricades. Needless to say, the whole stunt attracted a lot of attention from bewildered passers-by, most of whom stopped to get their one scale model.
According to Geoggrey Roche, chairman of Lowe Roche and the proponent behind the campaign, “"We wanted to give people a real demonstration of how great the quattro all-wheel-drive system is.”
If Audi’s objective was to grab some attention with the new campaign, they obviously struck gold with it. After all, it wasn’t only about educating the local Torontonians on what the quatto all-wheel-drive system is, but in Roche’s words, “it’s also a great way to get the brand into the consumer’s hand.”
A lot of people may not have a clue who Motive is – no, they’re not a band as some people have suggested – but one thing’s becoming apparently clear: the little Canadian automaker with the little EV city car, the Kestrel, is looking to make a big name in the auto industry.
It’s no secret that with an upstart brand like Motive, the most important thing is for them to get noticed, and the company is hoping that the Kestrel is their ticket to doing so. Made out of bio-fiber-based composite, the Kestrel is ridiculously light, weighing only 850 kg. More to that, the materials used for the car are said to, in addition to the reduction of the weight, be rust-proof, as well as increase impact absorption. As for its performance, the Kestrel is said to come with a lithium-ion battery that runs with a driving range of 100 miles and a top speed of 84 mph.
With the Kestrel, Motive is hoping to strengthen the increasing possibility of having EV cars in Canada. Motive, through a group that call themselves ‘Project Eve’, is pushing EV cars in the Great White North in an effort to promote cleaner city driving in the future. "We believe this is an important step for Canada and are extremely happy to be a part of such an innovative group of companies,” said Motive president Nathan Armstrong.
It seems the supercar world is expanding every day, and the Pagani Zonda better watch out, as this new supercar aims to match the Zonda in performance and price. It’s a an admirable goal to attain; if they can pull it off. The new supercar comes from Canadian based company, De Macross Motors Corp (DMMC), and is called the GT1. The De Macross GT1 was developed in cooperation to component manufacturer Multimatic.
Although we are all used to seeing supercars with the usual GM-sourced V8 engine, the GT1 will be featuring a mid-mounted supercharged 5.4-liter V8 engine sourced from a little American company named Roush Yates Racing Engines (they also create engines for Ford’s Nascar vehicles). This project is mostly funded by Korean businessman Jahong Hur, who seems to have enough money to dabble in projects like this without fear of his bank account running low.
The GT1 will be built on a chassis made from carbon fiber and aluminum. The supercar also benefits from Multimatic’s F1 dampers and the inboard Multimatic Dynamic Suspension Spooling Valve.
The first full-scale De Macross GT1 is set to be completed in November 2010 with the first orders being taken in 2011. Production will be limited to 200 units.
If you are in the New Brunswick area from July 30th to Aug 15th, then you might want to check out a little play that might piqué the interest of car enthusiasts everywhere. Okay, everywhere is a little bit of an exaggeration, but some people might be interested. The Playhouse in Fredericton, New Brunswick is proud to bring its people, “The Bricklin”. Sound familiar? It should.
The Bricklin Safety Vehicle-1was a safety car built in New Brunswick, Canada from 1974-1976. It was created by Malcolm Bricklin, an American millionaire with apparently had nothing better to do with his time. Although Bricklin’s goal was to build a safe and economical sports car, what he ended up doing was building a car that was safe, but way too heavy. Inevitably, he got in way over his head and ended up costing the New Brunswick government tons of money.
The story was just too good to pass up and so this little tale was turned into a musical. Yes, you read that right. It is now a musical. Tim Yerxa, the Playhouse’s executive director, says they were going for a “cabaret-meets-disco-meets-car-show vibe.” Insert chuckle here.
The story obviously includes Malcolm Bricklin and his “enthusiastic backer,” Richard Hatfield as the story tells how these two chaps acquired the money needed to start and continue this venture for the measly numbers of years it was kept alive. The playwright even managed to slip in a love story while he was at it.
The biggest character in the show is a safety orange SV-1 whose gull-wing doors and headlights are supposedly set to operate during the show. Good luck with that, fellas. Way to put a funny spin on a major catastrophe.
Mercedes’ customers from Canada will be able to enjoy a new special designo program, available for the E-Class, S-Class, CL-Class, SL-Class, SLS AMG, M-Class, and G-Class. This program is available to individualize the Mercedes to the customer’s exact color wishes and makes Mercedes the first manufacturer to offer a matte paint on a production vehicle.
The new designo program combines exclusive paint finishes, hand-stitched leather appointments, and exotic trim elements to give customers all of the choices they will need to create a unique and personality driven look to their luxury car. Mercedes has added Allanite Grey, Cashmere White, and Platinum to their list of exterior paint colors as well as Platinum White, Light Brown, Jet Black, and Deep White to their leather options. Curly Maple, Tamo, Olive, and Bamboo trim color options add to the already luxurious and natural look of the vehicle. Also, certain models will also get an exclusive designo Labrador Blue or Star Galaxy stone trim.
The new exterior color choices are not just more visually appealing, but also serve a much more practical purpose. The MAGNO paint used reduces susceptibility to minor scratches because of the way the light reflects off the matte finish. It also has the ability to hide minor dirt and dust better than the traditional finishes used in production vehicles.
Two cars are having quite a battle north of the border for sales supremacy. In one corner, hailing from Japan is the smiling zoom-zoom of a car known as the Mazda3 and in the other corner, also from the Land of the Rising Sun, is perennial top-seller and all-around Canuck favorite, the Honda Civic.
OK, fancy introductions aside, the battle between the Mazda3 and the Honda Civic for the top spot in Canada’s top five sellers is as thin as a strand of hair with the Mazda3 outselling the Honda Civic by only 135 units (5,436 to 5,301). For the whole year, the gap between the two Japanese sedans is even smaller, with the Mazda3 leading the Civic with 17,198 units sold from January to the end of April, compared to 17,095 - a 103-unit gap. Rounding out the top three is the Toyota Corolla, which still has an outside chance of catching up to the two front-runners with 13,509 units sold.
The race is interesting particularly because the Mazda3 and the Honda Civic are neck-and-neck with each other for the number one spot. So the next couple of months should an interesting period for the two companies, one in which we’re pretty sure they’re going to keep close tabs on, not just on their own sales, but on the other as well.
For the second time in history, Acura Canada is offering their customers a new limited edition package which began selling on May 10, 2010 for the 2010 Acura TL. The first time this package was offered was when the TL Type S was given a cosmetic revamping in 2003 with a similar A-spec package. Acura, Honda’s luxury brand, will sell the new TL A-Spec package with a price tag of C$51,290.
The main feature on the new A-Spec package is the Super Handling All-Wheel Drive (SH-AWD) which includes all of the features of the TL SH-AWD Technology Package trim. It can be nated to either a 6-speed manual transmission or a 5-speed automatic transmission.
Compared to a standard TL model, the A-Spec package adds: 19-inch alloy wheels with special summer performance tires and full aero kit skirt package with front, side and rear skirts. The front and rear of the car are finished off with a midnight chrome grille and rear piece. The last little bit of flair is the ’A-Spec’ badge and ’A-Spec’ floor mats.
No mention is made to the number of packages that will be made of the Acura TL A-spec, but if they follow the mold created by the Canadian A-spec back in ’03 then they would be offering them in about 800 units.
While most of us can only afford Lamborghini’s in the form of die-cast models, that hasn’t stopped the folks over at Sant’Agata from trying to convince us that if a real Lamborghini is out of the question, Lamborghini merchandise is not.
That much was evident when Lambo opened up new shops in both Beijing and Los Angeles last year. Now you can add another boutique to that list after the company officially opened the newest Lamborghini store in the heart of the Aberdeen Center in Vancouver last weekend.
Among the goodies the new Lamborghini store will begin offering to its Canadian fans are items from the brand’s Collezione fashion line. This line includes clothing, hats, shoes, briefcases, and a number of other knick-knacks.There were also a couple of Gallardos and Murcielagos on display at the store, but it doesn’t look like those cars were being sold.
Automobili Lamborghini S.p.A. president and CEO, Stephan Winkelmann, expressed excitement over the prospect of opening up shop in Vancouver, saying that "Vancouver’s strong luxury market makes it a proper fit for expanding our line of fashion boutiques while remaining authentic to our brand DNA."
Whichever part of the world it’s in, one thing you can always count on with MINI is that it always comes out with uproariously funny commercials.
MINI Canada’s latest advertisement is precisely that; funny as heck and full of breasts, as in huge, jiggling man boobs. Oh, somewhere in the ad, there’s also a Cooper S Convertible having its wheels driven off by two buddies, complete with drifts, burnouts, and the jiggling body fat.
We never said that MINI had a penchant for masochistically disturbing sights, as is the case with the passenger’s nimble pecs. Whereas other brands won’t even dare to skim the ranks of the weird, MINI has long set up shop over and across that fence.
This Hyundai TV spot from the Great White North is living proof why an ad like this wouldn’t even cut it in the US. To give you the jist, we have a sultry hot vixen walking up to a Hyundai Elantra and then proceeds to leave her lip mark on a piece of paper together with her digits. Cut that to the scene of a blond vixen who also goes up the Elantra, picks up the paper that’s wedged into the wiper blades, takes a look at it, smiles and enters the car.
You’d be pretty naïve if you didn’t pick up the sexual tone of the ad, especially after the owner of the Elantra seems to be a little bit curious about the woman leaving her phone number.
Check it out and you’ll be reminded once again why most of our ads here in the US can’t do what ads in other countries seem to get away with on a consistent basis.