Auto enthusiasts should know TAG Heuer very well. The Swiss luxury watchmaker makes some of the finest and widely-used precision timing tools in the world to keep track of some of the fastest drivers on the planet in F1, IRL, Le Mans and GT racing with 1/10,000th-of-a-second accuracy. Of course, they also make some of the sickest watches in the universe too.
The TAG Heuer Carrera was born in 1962 in the pits and paddocks of the racing circuit. TAG Heuer’s honorary chairman, Jack Heuer, served as a timekeeper at the 12 Hours of Sebring race where he met two talented drivers, the Rodriguez brothers. As the brothers shared stories of the legendary Carrera Panamericana Mexico Road Race, Heuer was struck by the name "Carrera," which in his words was "elegant, dynamic, easily pronounced in all languages and charged with emotion." In 1964, Heuer launched the first timepiece to carry the Carrera name. Since its launch, the Carrera has become an iconic and best-selling series for TAG Heuer.
Some 43 years later, Heuer is again assaulting the luxury sports watch segment with the debut of its Grand Carrera series. The sharp-looking collection includes several new models that honor the original 1964 Carrera design while taking it to new heights with a new breakthrough called the TAG Heuer Calibre RS movement that marks a new way to display time. The indicators of this exclusive, GT engine-inspired rotating system enable wearers to read small seconds, a second time zone or chronograph time effortlessly, providing them with at-a-glance access to precision timing.
All models host a "Côtes de Genève" screw and polished beveled edges complimented by curved, faceted horns on both case sides, a curved, sapphire crystal with double anti-reflective treatment and a double sapphire crystal caseback. The dials feature a hand-applied TAG Heuer logo and curved faceted markers. Oversized screw-in crowns and push-button clasps complete the sophisticated look of the pieces, which are also water resistant to 100 meters.
The series is certified with the Côntrole Officiel Suisse des Chronomètres (COSC) automatic movement and will be available in late 2007.
"This exciting line takes us to a new level of luxury and prestige," said Ulrich Wohn, president and CEO of TAG Heuer North America. "The watches are a perfect expression of the subtle fusion of timeless elegance with the passion for mechanics and technical innovation – a true combination of sports and glamor."
The first new offering is the Grand Carrera Calibre 6 RS. Classically chic with a silver, brown or black dial, this 40.2 mm timepiece is equipped with a TAG Heuer Calibre 6 RS movement. The Rotating System at 6 o’clock, decorated with Côtes de Genève and diamond polished facets, indicates seconds. It is available on a stainless steel bracelet or alligator strap for $2,995 or with a steel and gold bracelet for $4,295.
Created with the world traveler in mind, the Grand Carrera Calibre 8 RS Grand Date GMT dual-time watch features a second GMT time zone visible through an aperture at 6 o’clock. It also offers the first-ever TAG Heuer automatic movement with an oversized date window at 12 o’clock. Get a black, silver or brown dial with steel bracelet or alligator strap for $3,495.
Finally, the Grand Carrera Chronograph Calibre 17 RS features a 43 mm dial, screw-in crown, screw-in chronograph pushbuttons and hand-applied date window at 6 o’clock. The dial has two rotating systems with Côtes de Genève treatments and diamond polished facets: seconds at 3 o’clock; chronograph minute at 9 o’clock. It is available with a black or silver dial on a stainless steel bracelet or alligator strap for $4,495.
The Grand Carrera series marries sophisticated design with highly-advanced movements that make them suitable for high-speed poker runs or posh black-tie affairs.