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Ecsta DX Aroma - even your tires need perfume!


When it comes to smelling good we spent lots of dollars on perfumes. But also your car wants to smell good. And you can start at the tires with the new Ecsta DX Aroma, first scented tires. And they only cost $81.

Using a special mixing technology to blend the synthetic oils that provide the fragrant scent into the rubber compound, these heat-resistant oils are said to enhance the bonding of rubber chains and maximize the viscoelasticity of the rubber compound, which helps reduce braking distances on wet or dry roads. The Ecsta DX Aroma compound also features silica to improve all-weather performance and wet traction.

The Ecsta DX Aroma is Kumho’s Grand Touring All-Season tire designed for trend-setting, fashion-conscious drivers who enjoy products that will set their luxury coupes and sedans apart from everyone else’s. In addition to delivering an alluring aroma that replaces a tire’s normal "rubber" smell with the subtle scent of fresh lavender, the Ecsta DX Aroma is designed to deliver a comfortable ride and low noise, while blending good wear with dry, wet and year-round traction, even in light snow.

This unique compound is molded into a sophisticated directional tread design that features a continuous center rib for constant road contact to enhance highway stability, along with tread blocks designed to provide uniform stiffness to maintain ride comfort throughout the life of the tire. The tread blocks also feature an optimized pitch sequence resulting in variable pitch lengths to help minimize noise, while four wide circumferential and numerous sweeping intermediate grooves help evacuate water reducing the risk of hydroplaning. The tire’s structure includes high-tensile steel belts and a jointless nylon cap ply to help improve ride comfort and durability, while an undertread reduces unwanted heat buildup for consistent performance.



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