In 1990, ASA start its quality alloy wheel business under technical cooperation agreement with BBS Germany, a world-renowned quality manufacturer.
Thanks to this agreement ASA get access to technical and product information that BBS gains from their motorsports and manufacturing involvement.
By basing its quality standards around those used by BBS, in 1994 ASA became one of the first alloy wheel companies to obtain ISO9001. In 1999 ASA obtained QS9000 certification, one of the highest quality standards in the automotive industry. (ISO9001 and QS9000 are world-recognized standards for quality.)
The ASA name, Artisan Spirited Alloy, is reflected in their exotic, elegant, and exciting wheel designs.