Give credit to the folks from Lincoln , or at least the higher ups over at Ford, for deciding it’s a worthy investment to place an ad for the Super Bowl. Only a handful of automakers that are expected to show commercials during the big game and Lincoln has decided that a little teaser was in order for their new luxury sedan, the 2013 MKZ .
The teaser ad isn’t all that long, but in the 17 seconds that it runs, it definitely shows a lot of what Lincoln has had to go through to be in the position that they’re in now. The “phoenix” reference definitely alludes to a rebirth for the American automaker – something that has been long overdue.
We’re definitely excited to see what the whole ad is going to show, as the teaser looks pretty sweet as is. Hopefully, Lincoln releases it even before the Super Bowl.
Mercedes ’ star at this year’s Super Bowl ad will be its latest addition to the lineup: the new CLA Class . The previous commercial specially prepared for this year’s Big Game featured model and actress Kate Upton, but the second one does one better by bringing together Usher, Kate Upton and Willem Dafoe.
The idea behind this new commercial is quite simple: why sell your soul to the Devil and get everything you’ve ever dreamt about, when you can have the Mercedes CLA for only $29,900 and obtain pretty much the same? At least in theory, of course! Who plays the Devil in this latest ad? Well, we won’t ruin the surprise and we will let you watch the video and discover!
After watching it, let us know in the comments section below what ad you find more interesting: this one, or the one featuring just Kate Upton!
A few days after releasing a teaser of their Super Bowl ad, Kia has officially unveiled their "Space Babies" commercial commercial. Now, we’ve seen some pretty interesting Super Bowl ads over the years, but this one by Kia for the Sorento is probably right up there as far as making you "aww...oh, wait, ok I get it!"
The ad starts off with a little boy asking his dad where babies come from. Dad, apparently caught off guard with the question, goes on a soliloquy about how babies come from a planet called Babylandia and come to Earth nine months later to meet their families. Fantastic storytelling, might we say.
Apparently, the son was a lot smarter than the dad gave him credit for and just as the little one was about to say where babies really come from, dear dad interrupts him by asking the Sorento’s sound-activated infotainment system to play a kiddie song.
At that point, you’re lost on what the connection of the story is to the SUV. That is until Kia rolls out their slogan that essentially says the Sorento has "an answer for everything".
It’ll make you snicker, but it’s certainly not on the level of Little Darth Vader. In any case, good job by Kia on this ad. Money well spent, we say.
When Toyota released a teaser ad for their "Wish Granted" Super Bowl commercial featuring “Big Bang Theory” star, Kaley Cuoco, they established the premise that she’s a dog-loving, purple-power-suit-wearing, wish-granting genie.
With the release of Toyota’s first official Super Bowl commercial, we got to see Cuoco perform her role as wish granter to a tee, giving the Henderson family all that they’re wishing for, including the dad who asked for the spare tire to be gone, the mother who wished for unlimited chocolates, the daughter who wished for animals to talk, the son who wished he was an astronaut, and the father who wished (again) for unlimited wishes...except that Genie Cuoco thought she heard something else.
The whole point of the commercial is Toyota’s attempt in selling the RAV4 as an SUV that grants its customer’s wishes; it’s a cute approach made cuter with Cuoco’s presence. Let’s just hope that buyers don’t take that notion too literally because once someone does, then it’ll probably be cause for a whole lot of disgruntled customers.
Hyundai’s "Don’t Tell" commercial, one that will have prominent air time during the Super Bowl, has actually been playing in the air for a number of weeks now.
Despite being a full-blow 30-second ad (it’s actually 32 seconds), the "Don’t Tell" commercial is still being characterized as a preview commercial for Hyundai’s total Super Bowl platter, which will include four more commercials.
In addition to "Don’t Tell", which by the way left us with nothing more than a slight chuckle, the Korean automaker is also planning to play "Epic PlayDate,” "Team,” "Stuck,” and "Excited.” These all sound cool enough, but we all know that sounding cool and actually being cool are two completely different things when it comes to Super Bowl ads.
We’ll hold our final judgment once we see all five ads run during the Big Game.
Click past the jump to see two more of the four remaining Super Bowl commercials.
With the Super Bowl less than a week away, numerous automakers have released teasers for their new ads. One of them, however, is taking a different approach. Subaru has rolled out a bevy of teasers to promote their "Dog Tested. Dog Approved" series of commercials.
The only caveat is that these ads won’t be shown during the Super Bowl; instead, they’ve chosen to show the ads during Puppy Bowl IX, an annual television program on Animal Planet that features puppies playing American football. Yep, it’s completely adorable.
As for the teasers themselves, Subaru rolled out a variety of them, each titled differently, including "Lint Roller," "Tailgating," "Let’s Talk Finances" and "On the Lot".
This isn’t the first time Subaru has opted to take this route, foregoing the Super Bowl in favor of the Puppy Bowl. It’s a pretty interesting approach and one that appears to have endeared Subaru to the dog-loving population of America.
Every company has that guy, the overly optimistic dude who never met a day he didn’t dish out hugs, smiles, and the pats on the back. For their Super Bowl ad to promote the new Beetle , Volkswagen is rolling out that guy.
He’s always ready with a reassuring quip to his colleagues in need of one and, if you can brush past the odd Jamaican accent, you’ll actually find him pretty amusing.
At the tail end of the minute-long video, Mr. Optimist can be seen giving his colleague and his boss a joy ride with the Beetle. Apparently, that ride is enough for his downtrodden mates to brighten up and enjoy the day.
The underlying message here is, according to Volkswagen, the Beetle makes people happy. We’re not about to disagree on that assumption because the Beetle has clearly established itself as one of the most iconic models in history.
Notwithstanding the accent, it’s a pretty catchy commercial that’s going to receive a lot of attention during the Super Bowl.
It’s not a trailer for a new space-cadet movie, nor is it an ad for diapers. What it is, though, is a teaser of what Korean automaker Kia is planning for the Super Bowl.
We’re not quite sure what the direction Kia is taking with this one, but we do know that when it comes to the Super Bowl, all conventional thinking when it comes to commercials flies right out the window.
Kia’s theme this year is all about "Space Babies,” a concept that we still can’t wrap our heads around. That’s probably what the Korean automaker was hoping for in the first place, so we keep talking about the ad before its scheduled launch during the Super Bowl.
If that is indeed what they were going for, consider it a job well done. The sight of a baby boy in a space suit accompanied by baby animals in similar space suits in a sort of intergalactic version of Noah’s Ark has left us very perplexed. And the most confusing part; the commercial is set to promote the 2014 Kia Sorento.
Not sure how the SUV can be tied into this, but then again, the beauty of it all lies in the suspense.
The Super Bowl is just over a week away and many automakers are already teasing the commercials that they will pay millions to air as the Ravens and 49ers square off. Audi , for example, has prepared a cool collection of commercials, but only one will make the cut for the Super Bowl.
The commercials have been created to promote the S6 sedan - a luxury sedan perfectly designed for those customers who need to gain more confidence with every mile spent behind the wheel.
The idea behind the commercial start from a very big event in any student’s life — the Prom — and the difficulty in find the perfect date. When dad says he can drive into the S6 to the prom, he gets pretty excited, but the question remains will the car help him find the right date? Let’s find out!
Hit the jump to watch the other two commercial Audi prepared for the Super Bowl.
Keep in mind that that you only have until 11:59 p.m. EST to vote for your favorite one on Audi’s YouTube page. Then just watch the big game and see which commercial won.
Two years ago, Volkswagen released arguably the greatest Super Bowl commercial ever with "The Force" spot for the Volkswagen Passat featuring "Li’l Darth Vader" spot for the Volkswagen Passat.
This year, the German automaker is taking a different yet similarly creative approach with their new Super Bowl ads. Instead of continuing with the Star Wars reference, Volkswagen decided to tap reggae legend Jimm Cliff to sing a cover of "C’mon Get Happy" from the 70’s TV show "The Partridge Family.”
What’s the significance of the song to the commercial, which is dubbed "Sunny Side?”
Mixed in with shots of Jimmy Cliff singing the song are YouTube clips from some of the most memorable viral Internet blowups and breakdowns seen on YouTube. The central theme of these clips revolves around men, women, and even llamas that have had their temper tantrums captured on video and posted on YouTube.
That’s where "C’mon Get Happy" comes into the picture. The whole concept is pretty cool and the appearance of the protagonists of those videos adds a level of authenticity to the ad. But the real star of the commercial is Jimmy Cliff. That man is a true legend.
We’ll bring you all of VW’s ads following the game.