car commercials

car commercials

  Car commercials can be boring as hell but some still worth the time. Check especially the commercials from exotic car makers such as Lamborghini, Ferrari and Porsche

Unlike Aston Martin’s long-standing connection to James Bond, Jaguar’s reputation in Hollywood as a car that attracts bad guys has lasted for years.

So now that Jaguar has finally risen (back) to prominence and has declared its intentions to challenge its German rivals, the company doesn’t appear to have any problems wearing the proverbial black hat again.

Leading up to the Super Bowl this coming February 2nd, the Big Cat wants to make an impression, and what better way to do that than getting some of Britain’s bad boys to star in what’s shaping up to be an epic series of ads.

The ad campaign, which carries the hashtag #goodtobebad, features Sir Ben Kinglsey, Tom Hiddleston, and Mark Strong, all English actors who have performed their share of bad guy roles, teasing us on why being such a baddie may not be such an appalling thing.

Bad is sexy, their message says, and at the Super Bowl, we’re all going to be treated as to how bad these three Hollywood A-listers are in their respective Jaguars.

Click past the jump to watch personal messages from Sir Ben Kingsley, Tom Hiddleston, and Mark Strong

Posted on by Simona  

We know that the new A3 sedan will be Audi ’s star for the 2014 Super Bowl ads and while we can tell for sure that these are indeed the commercial the company prepared for this year, they surely look cool.

The idea behind these four new commercials is choosing the right luxury car and of course that Audi makes fun of its rivals coming from BMW BMW , Lexus Lexus or Mercedes Mercedes -Benz. As no surprise, Audi says that its new A3 sedan is the perfect luxury sedan for both companies, but also as an every day drive.

Audi advices its clients to "start off the new year uncompromised by holding out for the right luxury car — a car that’s special." And of course that the car it is talking about is the new A3 sedan. Audi is a little "mean" in these new commercial as it says in one of them: "Don’t give in to the temptations to settle for the wrong luxury car."

We guess that only time will tell if the A3 sedan is really the car Audi is bragging about as it will go on sale in early 2014.

Three more commercials after the jump.

The feathers are flying between Mercedes-Benz and Jaguar .

Two days after the British brand mocked its German counterpart’s Magic Body Control commercial with one of its own, Mercedes shot back with its own tasty zing, pumping up its Pre-Safe brake system by saying that "cat-like reflexes aren’t fast enough" and accompanying that with an image of an S-Class about to hit a jaguar if not for the beauty of its Pre-Safe brake system.

Subtle and brilliant at the same time, Mercedes.

More importantly, this light ribbing between these two brands harkens us back to a time when things like this happened far more often than they do now. Audi and BMW used to famously do this back in the day, but that rivalry has been muted in the past few years for one reason or another.

There’s nothing wrong with healthy competition, least of all when two companies engage with the silliness of nine-year olds.

It’s all harmless ribbing at the end of the day.

Click past the jump to watch the Mercedes ad that got the jokes started and Jaguar’s funny reply to it

The failed relaunch of the latest Malibu is still haunting Chevrolet, with slow sales and heavy, heavy discounting needed to move anything near the projected sales numbers. Or even half the sales totals of the larger previous generation.

Car commercials are designed to elicit an emotional response, even a subconscious one. If successful, good creative that focuses on the brand can even plant a purchasing seed in that shopper’s mind for their next car.

Chevrolet has taken full advantage of this with a new television ad showcasing the 2014 Malibu. The target of the campaign is the Chevy family.

Chevy dads, moms, kids, and friends are shown enjoying the most important things in life while driving around in their new Malibu family-mobile. Thought-provoking piano music sets the tone as a meaningful life moments play out and we’re reminded of what matters most – and how grown men can cry like babies when viewing such television spots.

The full-blown marketing campaign aims to rectify the mediocre sales the all-new 2013 Malibu fetched, even with its complete redesign. Chevy received large numbers of customer complaints about bland styling, tight rear legroom, and below-segment-average fuel economy.

Chevy appears to be confident the expedited fixes to those problems will be what customers are looking for and will be enough to win buyers away from the Camry , Accord , Fusion , and Altima .

The front fascia of the 2014 Malibu receives the bulk of the remodeling with a cleaner, more aerodynamic and aggressive look while the interior only gets very minor changes to the center console.

The big interior changes happen in the back seat to address customer complaints of tight rear legroom. Although the car hasn’t changed in length, the rear seats cushions were trimmed by half an inch to visibly enlarge the space and seatbacks were moved rearward, allowing occupants to sit deeper within the seats. The front seatbacks were also scalloped 1.3 inches inward, allowing for more rear seat knee room.

Changes under the hood include the addition of a stop-start feature on the base 2.5-liter inline four. The simple change bumps EPA fuel economy numbers from 22 city/34 highway to 25/36. With the customer complaints addressed and fixed, we’re curios to see how the ’14 Malibu fares against the stiff competition the midsize sedan class offers.

Click past the jump to read more about the 2014 Chevrolet Malibu

"Muh Puh Guh’s?"

Anchorman 2’s Ron Burgundy is rocking a new Durango R/T in the latest set of hilarious ads from Dodge.

There’s a whole series of ads featuring Burgundy tell us what makes the Durango such a special ride. In addition to boasting a 5.7-liter HEMI V-8 engine that delivers a total of 360 horsepower and 390 pound-feet of torque, Burgundy also touts the Durango’s standard ‘thermoplastic’ glovebox door.

Ron calculates the standard dashboard cubby’s size and versatility. The glovebox boasts of a 0.1 cubic feet of storage, a 12-volt light bulb, and can comfortably fits two turkey sandwiches.

Only Ron Burgundy can deliver the 1980s gameshow feel of Anchorman 2, in theaters this winter.

Click past the jump to see Ron shill for the 2014 Durango R/T at his new business, Burgundy Dodge.

Audi must’ve missed Tony Stark so much. Or you can probably say the same thing vice versa.

Either way, the two have reunited after a brief split during the “Avengers” and the second time around appears to have come with a serious lovefest for both parties. It was only a few days ago when Audi released a commercial for the R8 e-Tron featuring no less than Robert Downey Jr in it.

Well, they followed that one up pretty quickly with another ad, this time for the new R8 with Downey again reprising his role, small as it may be, of Tony Stark.

If there’s one thing these promotional tie-ups have shown us, it’s that you get copious amounts of mileage for both companies, something Audi must be happy to have, especially when you consider that the new Audi R8, with its 525-horsepower 5.2-liter V-10 engine with a top speed of 195 mph, is apparently "Iron Man Approved".

If Iron Man likes it, so do we! So do we!

Iron Man 3 hits theaters on April 24.

Despite what some people may think, the Chevrolet Sonic is not anything else other than a car. It’s not a rocket ship. It’s not a boat. And as this pretty funny commercial featuring rapper Theophilus London will try to make you believe, it’s also not a skateboard.

But even with all these disclaimers, it’s not hard to find some humor in the ad, as London tries to scramble going to the market to get some milk. We seriously doubt that the Sonic was actually able to perform all those stunts, but even with the help of CGI, the ad plays to the disclaimer quite beautifully.

Let’s just hope that nobody sees this and decides to perform those stunts, too. Not that would be really problematic.

Check out the ad by watching the video above. It’s a pretty cool reminder of what a smart little hatchback can perform if you let your imaginations run wild.

We gotta say, we haven’t laughed this hard in a long time.

Pepsi’s outrageously hilarious "Disguise" campaign has become a hit on the Interwebz, but this one, involving Jeff Gordon, has to be the funniest one of them all.

Disguised as "Mike," Gordon takes an unsuspecting Chevrolet salesman for quite the ride in a Chevrolet Camaro the latter probably wasn’t expecting. Gordon makes up the guise that he’s a dorky middle-aged man who drives a minivan and Steve, the salesman, buys it hook, line and sinker.

Gordon...or Mike...starts of the test drive pretending to not know how to handle the Camaro. But soon enough, he was blasting the muscle car around the vicinity prompting the shell-shocked Steve to actually fear for his life.

The salesman bought so bad that he threatened to call the cops after the test drive, forcing Gordon to reveal his true identity much to the surprise of Steve, who promptly asked the NASCAR driver if "they can do it again.”

A must-watch if you’re looking to get off your day on the right - and light - foot.

Chevy revealed a very cool commercial that highlights the coolest models it has unveiled in the past few months, including the Sonic, Spark, Impala, Corvette Stingray and Volt. There’s no need to tell you, but from all these models the new Stingray is our favorite, but the 2014 Impala is also pretty sexy model too.

The idea behind this commercial is that Chevy is offering a model for anyone out there; you just need to dare go and find the one that suits you best. What we cannot understand is what the heck the robo-dog is doing in there. Then again, much like blue jean commercials, car commercial don’t make sense, so who knows!

Chevrolet’s motto for the new commercial is also pretty direct: "With the best lineup of vehicles ever, we believe ingenuity can do the impossible. So why just go from A to B when imagination can take you everywhere?"

During the weekend nearly everyone’s attention will be focused on the Super Bowl, which kicks off on February 3rd at 6:30 p.m., EST. As you all know, the Super Bowl isn’t all about determining the champion of the NFL. It is also about a huge halftime show and all of those hilarious and high-cost commercials during the game.

Plenty of big automaker have prepared a set of commercials for this year’s Super Bowl and here you will find a collage that includes pretty much every commercial and teaser that was featured in the past two weeks on Top Speed. You will see commercials from Audi , Hyundai , Kia , Mercedes , Lincoln , Lexus , Toyota and Volkswagen .

Hit the jump for the full list of commercials that will be featured during this year’s Super Bowl. Do not forget to tell us in the comments section below which one is your favorite. We still can’t decide between Mercedes CLA commercial featuring Kate Upton and Toyota’s "Wish Granted," so please help!

Update 2/4/2013: With Super Bowl 47 in the books and our eyes barely staying open after watching the game, we now present all of the car commercials from the 2013 Super Bowl. Unfortunately, we only caught two commercials that weren’t released beforehand, and those were the Jeep "Whole Again" and Ram Ram "Farmer" commercials. Overall, it was a pretty uneventful Super Bowl for commercials. We guess the extremely exciting game made up for the lack of cool commercials.


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