Only during the Super Bowl will you see commercials - yes, commercials - have their own teasers. But that’s how lucrative that precious airtime is during the big game; the idea of teasing your million-dollar commercials with separate and cheaper spots leading up to the Super Bowl has kind of become an industry norm.
This year, Toyota is taking that route with the release of a teaser for their Super Bowl commercial(s). We already know that Big Bang Theory star Kaley Cuoco will be the face of the commercials, but what we don’t know is the direction the campaign is going. In the teaser, Cuoco is strutting her stuff to “I Wish” by Skee-Lo – a song that hit No. 13 on the charts in 1995 – where he sings about wishing to be taller and wishing to be a baller. As these wishes are laid out, the passersby get these wishes – a short man grows taller, a delivery-truck driver dunks a basketball and a normal guy gets a good looking woman to call.
The part of the song that is the strangest is when Skee-Lo says “I wish I had a rabbit in a hat with a bat in a ‘64 Impala.” We get the ’64 Impala, but the “rabbit in a hat with a bat?” What the??? Well, your wish is Toyota’s command, obviously, as waiting in Cuoco’s car is just that.
Stay tuned for the rest of Toyota’s Super Bowl commercials; they are bound to be sweet. We’ll have them all here following the game!
Click past the jump to see the original Skee-Lo video to see where this all stems from.
This year Santa dropped his usual sleigh in favor of a slightly cooler 2012 Mercedes-Benz SLS AMG Roadster . Wonder where he keeps the reindeer? Maybe Rudolph et al. are on vacation this year. After all they really deserve one!
No matter what the explanation is, it looks like Mercedes has entered the Christmas spirit, as it uses jolly old Saint Nick to promote its AMG lineup.
Regardless of what Santa is driving as he delivers presents this year, he will still be making that list of naughty and nice kids and checking it twice. At the end of Mercedes’ promo, you get a nice look at what Santa plans on bringing us naughty and nice big kids. After seeing that ending, we are trying our hardest to convince “The Big Guy” that we’ve been naughty, really, really naughty – we just want that red SLS AMG on the “Naughty” truck…
Happy Holidays, everyone, from all of us at Top Speed!
You have to admit: BMW has some of the coolest commercials for the models in its lineup. But no mater how impressive these commercials are, we always like to see what the BMW fans can do when they get to put their creative hats on.
For example, the guys over at AutoRauto have chosen two amazing BMW models: one that is approaching the end of its production cycle - the M3 , and one that has just made it to the market - the M5 . We have to wary, the commercials they have created are equally impressive.
As a reminder, the M3 is powered by a V8 engine with 420 HP, while the M5 gets an even more impressive 4.4-liter turbocharged engine with an output of 560 HP.
Hit the jump to watch a very cool BMW M5 commercial by AutoRauto. After watching both of them, let us know which of the two is your favorite!
It’s that time of the year again. The holidays are in full swing and seemingly every company is launching its holiday commercials. Car companies are particularly "spirited" this year, as the U.S. automotive crash is on its way up and they are all trying to capitalize on folks that would like nothing more than a new car this year.
As always, Honda has gotten itself in the holiday spirit with the unveiling of its yearly "Happy Honda Days" campaign. This year, Honda has launched six new commercials as part of the campaign and each spot opens with someone thanking Honda for giving their friend or relative a great deal on a new car.
For example, Laura is very happy with her new Civic , Nancy loves her son Steve’s new Pilot , while Pete is grateful for his Dad’s Accord . Hit the jump to watch everyone’s story with Honda.
So, while you’re stuffing your face with turkey, or whatever you fancy on Thanksgiving, allow these videos to get you all amped up for the rest of the holiday season. Yes, even the craziness that will be "Black Friday."
Car commercials are intended to make customers want to buy your car, plain and simple. With that precedent being set sometime in automotive infancy, it’s not a surprise to see incredibly ridiculous things featured in these commercials.
From the looks of it, Toyota went just a tad too far promoting its new GT 86 sports car — according to UK’s Advertising Standards Authority (ASA), at least.
The ASA has officially banned said commercial on the grounds of it promoting and glamorizing irresponsible and dangerous driving. According to the ASA’s official announcement, "that kind of driving, and particularly the speeds, could be emulated on real roads. We also considered that the highly stylized nature of the ad glamorized the reckless manner in which the car was driven."
We don’t know about you, but we find that commercial downright awesome. And let’s be serious, on what roads in this world would you be able to drive a car like that? We think the ASA needs to remove the stick from a certain orifice that the sun does not shine upon…
Okay, so the 2013 Smart Fortwo may not be our No. 1 pick for top sports car of the year, but it’s still a neat concept. It gets 34 mpg city and 38 highway and pumps out 70 horsepower from its 1-liter 3-cylinder engine, plus it’s only $12K brand new. Though it may not hold up in the “cool” department, its advertising department sure knows how to get you looking.
Here’s a good look at exactly just how creative these folks are getting in order to have you even catch a glimpse of the fortwo. Here you have a pair of professional skateboarders in Kilian Martin and Alfredo Urban doing something that is rarely seen in the skateboarding world, take a tandem ride and actually pulling off some pretty impressive moves.
As a former wannabe skater, I can tell you that even executing a kick flip by yourself is taxing enough, but to do so with two people on a single board is impressive. Beyond that, you have these guys interacting with one another all while keeping the board straight and making sure they don’t fall off and break something.
This commercial really brings back the old blue jeans commercials from the late 1990s where there is all of this distracting cool stuff going on – hot chicks, cool cars, a big party, etc. – then at the very end you catch a quick glimpse of the jeans. Well, this is the same way, only you catch a quick 5-second glimpse of the 2013 smart fortwo, which just jumped up a notch on our coolness level.
Anyways, have a look above and check out the sweet stunts these two pull off. Even if you’ve never stepped on a skateboard, you can’t help but be impressed by the athletic ability and concentration by these two.
Ford is really banking on the Focus ST taking over where the Focus SVT left of in the U.S. market, and they went a rather creative way to grow its buzz even more. Ford needed a commercial introducing the ST as a performance hatchback to the U.S. market, so what better way than to set up a street race involving two Foci STs. This “street race” was held on closed roads and each car was driven by a professional driver, of course.
That was not the interesting part though, as Ford relied on customers to film the event for them. You’re reading that correctly; no camera crews, no sound team, no directors. Just two Focuses, hundreds of screaming fans and a whole bunch of cellphone cameras, digital cameras and likely a few pieces of professional equipment.
Not only is the commercial bad ass (you can see it above), but just the pure concept really got the public excited for the upcoming release of this high performance econo-hatch.
Of course, Ford did have a hand in editing the videos taken by the fans and we are certain the majority of the shots were taken by semi-professional cameramen with thousand dollar equipment, but some of them were obviously by handheld camcorders and digital cameras too.
Our favorite camera operator was a man sitting in the tree at the 0:35 mark in the video. He obviously didn’t get his shot into the commercial, but he gets a shiny gold star for effort. Good call Ford, good call indeed!
At some point or another, everyone has been a third, fifth, or even seventh wheel. You know, those times when you are surrounded by couples and you are the only single one in the group. Amidst the couples’ activities, the bickering, and the "quality time," you wonder why you ever thought it would be a good idea to join in on this nightmarish journey through the land of ball and chains. Well, Landrover has now provided single men and women everywhere a reason to grin and bear it: the Landrover Discovery/LR4 .
In this ad campaign, Landrover shows how even the 7th wheel can be made extremely comfortable in the LR4’s vast features. The Discovery/LR4 has a new, more comfortable seat design and a wider range of materials to bump up the luxury. Technologically speaking, the LR4 is well-equipped with touch-screen audio systems, a navigation system (Base and Premium), a single slot DVD drive in the audio head unit, and a rear seat audio system operated by new powerful wireless technology called WhiteFireTM via cordless headphones.
The Discovery/LR4 is offered with either a 3.0 LR-TDV6 engine or a 3.0 LR-SDV6 engine. The 3.0 LR-TDV6 engine delivers a total of 211 HP at 4,000rpm and a peak torque of 383 lbs-ft at 2,000rpm. The engine is mated to a ZF 8HP70 8-speed automatic transmission, while CO2 emissions have been reduced from 244g/km to 224g/km. The 3.0 LR-SDV6 engine produces 256 HP at 4,000rpm and 442 lbs-ft at just 2,000rpm. This engine is mated to a 6-speed automatic transmission with command shift. CO2 emissions have been reduced for this engine option, going down to 230g/km from the previous 244g/km.
No matter how long you stay single, the Landrover LR4 will make sure you are comfortable during those long couples’ trips.
BMW is well known for their amazing commercials when it comes to their M line-up. The latest one is called "Cake" and features three of the latest models: the M5 , the M3 GTS , and the 1M Coupe . Which one is the best? Sorry, we can’t decide, but feel free to take your pick!
The commercial’s slogan is "Have your cake and eat it too." This is more than appropriate when you take into account the power, style, and luxury offered in BMW models. The BMW M5 is powered by a 4.4-liter V8 engine with an M TwinPower Turbo package that delivers an impressive 560 hp at 6,000 – 7,000 rpm and a peak torque of 502 lb-ft from 1,500 rpm. The M3 GTS gets the same engine, but the output in this model is 450 HP. On the other hand, the 1M Coupe gets a twin-turbocharged 3.0-liter inline-six with 340 horsepower.
There are many aftermarket tuning firms in the world that can take your everyday ride and turn it into a true work of art. For some, it’s a matter of paint and pizzazz; for others, it’s all about high-end parts and mechanical know-how. From the makers of the Ford Mustang Bosch Iridium Edition RTR that was given away at the 2011 SEMA Auto Show comes another piece of the automotive puzzle: the Bosch OE Fine Wire spark plug.
Bosch’s advertising spree for their new line of spark plugs uses a tool that most of us use on a daily basis: our gut. These hilarious commercials show a man who uses his gut to make his everyday decisions, such as knowing when two new beers are in order, knowing when to shut up when his wife is nagging at him to get out of the garage, and apparently, knowing when Bosch OE Fine Wire spark plugs need to be the chosen ones for his car.
"Bosch Iridium’s ultra-fine wire center electrode design improves ignitability, lowers voltage demand and delivers up to 4X longer service life versus standard copper core plugs. Laser welded iridium-platinum alloy inlay on the ground electrode resists cracking and potential loss for improved durability."
Bosch OE Fine Wire spark plugs can fit any American, European, and Asian engine.