Seemingly every car has a stigma attached to it. Some make their driver look like he has a big ego, some are classified for country folk, and some cars even get tagged with a specific gender. Yup, how many guys do you see driving a Miata? Not too many, unless you happen to know me – hey, it’s a Mazdaspeed MX-5, leave me alone. The Volkswagen New Beetle was another car that got stuck with the “chick’s car” label, and rightfully so. C’mon, there is a flower vase in the dashboard…
In 2012, VW redesigned the beetle, giving it a lower profile and elongated hood, which makes it look stouter, flower vase and all. On top of the more “manly” look, VW also targeted men in particular in 2012 Beetle ads. The two ads that stick out most are the “Slap five” and “Thanks for flying Volkswagen,” both of which are directly aimed at men – the former more than the latter. I guess fist bumping and high-fiving random dudes and one pretty woman makes the Beetle manly. Hmm…
Regardless of my opinion on it, this campaign worked. Since September 2011, 49% of all 2012 Beetle buyers were men. That’s nearly one-third more than last year. Apparently, Volkswagen knows a thing or two about how men’s brains work and aren’t afraid to blatantly go after what it wants. One mind trick VW pulled over men’s eyes was to focus mostly on the turbocharged models, tugging away at our weakest point, raw power. I wonder what people would think of me if I decided to trade my Miata for a Beetle.
Ford’s new ad spot for the 2013 Mustang made its National television debut during the 2012 Daytona 500. The ad, instead of showing off the vast number of improvements made for 2013, simply shows a 2013 Mustang rolling through city streets while morphing through different levels of customization as different people look at it.
“We know that Mustang owners are incredibly passionate about their car,” said Matt VanDyke, Ford’s Director of U.S. Marketing Communications. “Rather than just show features and benefits, our new ad demonstrates how people see the product as an extension of who they are. We believe that everyone has an inner Mustang just waiting to be unleashed.”
The idea for the commercial came, in part, from the massive success of the Mustang Customizer website and phone app. So far, over four million digital Mustangs have been created on the customizers.
“This ad was created to work in tandem with the success of our Mustang Customizer and downloadable app, which allows anyone to create their very own Mustang, selecting colors, accessories and decals to complement the amazing design,” said Lee Jelenic, Ford Car Marketing Communications manager. “Mustang owners are unique, independent, and like their cars to reflect their personalities. The Customizer site and this spot pay homage to that.”
Check out the commercial and let us know what you think of it in the comments section below.
The multi-awarded actor and director was the star of Chrysler’s new Super Bowl commercial, "Halftime in America".
Just like last year, the focus of the ad is centered on the Motor City and how it has, time and again, risen from the despair and is in the process of writing its own comeback story.
Nothing evokes more emotion than inspiration and this is what Chrysler is looking for with the new ad. It may not carry the same raw emotion as that of Eminem’s ad from last year, but as sequels go, it’s hard not to be stirred by Eastwood’s raspy monologue, the visual images of Detroit’s resurgence, and the overall inspiring work of this ad.
For the second year in a row, Chrysler has done a masterful job with their Super Bowl commercial.
Chevrolet’s Super Bowl ad for the Volt was a little weird - and that’s putting it lightly.
But they certainly made up for it with this cute and funny ad for the Sonic, featuring bugs and insects of all kinds. Taking a stab at all those times when insects get wiped out by grilles, headlights, and wiper blades, Chevrolet decided to address this ad and put a creative spin on it: insects actually having some fun while riding a car.
Even one insect - we actually don’t know what it is - even gets slammed into the grille and bellows out a joyful scream like he had just ridden an intense roller coaster!
If insects were an actual market segment in the industry, this commercial will certainly shoot up sales in that demographic. But even if they aren’t, it’s still a pretty funny ad that will make you chuckle some.
And considering some of the ads that we’ve seen during the Game, chuckles have been hard to come by. That in itself is a victory for Chevrolet.
This year’s Super Bowl has been replete with auto commercials, and that’s a good thing because we’re not running out of things to talk about.
One of the most underrated ads we saw comes from BMW. We say its underrated because it doesn’t get the hoopla of Chrysler or the comedic shots of Hyundai, but it does drive home a pretty funny point in the 30-seconds it aired.
Of all the features that come with the new BMW 3-Series, one thing that should be of great use to drivers is the ability of BMW’s Connected Drive to read emails. Whether it’s for work or as a way to get away from the house when your mother-in-law is dropping by, being able read emails on your car is a luxury everybody should have.
Yeah, even if it means getting an earful from your wife as you subtly drive away from your house.
Years after Seinfeld went off air, Jerry Seinfeld still has comedic timing intact. That Acura NSX commercial he did for the Super Bowl with Jay Leno was a hoot and a half.
Drawing from the overwhelmingly positive reception they received from the ad, Acura has decided to add to the comedy by releasing extra footages from all the "offerings" Jerry made to the first prospective owner of the NSX.
Check out all the ads after the jump and watch how he tries to convince the owner to take a munchkin, watch him do sock puppet reprisals of Jersey Gangland, make small talk with the "omelet guy", and even do a painfully awkward, albeit hilarious, stand-up routine during a family dinner.
Everything we love about Jerry Seinfeld was on full display in the ad. And knowing how Acura can milk this for everything its worth leading up to the NSX’s release, we’re pretty sure that we haven’t seen the last of Jerry Seinfeld in his quest to own the very first production Acura NSX.
Chrysler is coming up with their own tagline for the 2012 Super Bowl, ’it’s halftime in America’. Instead of going for the usually funny commercial, they take a much stronger stance with a serious celebrity to replace Eminem. We like the patriotic spirit behind the commercial, and Chrysler is the perfect spokesperson to say that America is coming back. We need more commercials like these, especially during the Super Bowl. Good move Chrysler!.
UPDATE: It looks like the video has been removed because of some Copyrights claims from the NFL. Chrysler must have overlooked how picky the NFL is about their licensing fees. Too bad it was a good one.
There aren’t a lot of cars in this world that probably gets less hype and appreciation than the Hyundai Elantra. Hard to believe, too, considering that the Elantra is a good enough car to win the 2012 North American Car of the Year of the award.
So in its own little way, the Hyundai Elantra is celebrating its award in a rather unique and potentially annoying way: riding a victory lap in the neighborhood with its horn in full blast exclaiming its awesomeness.
Sounds like the kind of thing that gets people to throw rocks at your car, but in this instance, we don’t’ blame Hyundai and the Elantra for pulling off this ad, especially since the Elantra deserves all the recognition it can get for being one of North America’s best automobile purchases.
Say whatever you want about the Elantra, but make no mistake, it’s a car worthy of respect and - in this case - a victory lap around the neighborhood.
Since the Super Bowl only comes out once a year, the race to have the best auto commercial is usually fast, feverish, and packed with plenty of attention-grabbing scenes. This year, Hyundai is rolling out an armada of ads to keep itself relevant to viewers during the Big Game.
One commercial, in particular, features the Hyundai Genesis Coupe, which, for all of it’s outstanding qualities, possesses an equally strong trait that just might be the most important of them all: it has the ability to bring a man back to life!
In this ad, a man is driving his Genesis Coupe with his "pops" riding shotgun and giving him the whole spiel on how to be successful in life. In the middle of the latter’s soliloquy, he ends up getting a heart attack, to which the driver decides to use his sports car as an oversized defribillator, alternately accelerating and braking the car until pops comes back to life.
As soon as he does, he finishes off his advice to young Jensen, oblivious to the fact that he came this close to heading over to the while light, all thanks to Anderson and his "pulse-pounding" Genesis Coupe.
Okay, so at first we thought Kia’s ad for this year’s SuperBowl was going to be the five-hour long video of Victoria’s Secret supermodel Adrianna Lima waving a checkered flag back and forth repeatedly. Fortunately, or unfortunately depending on how you look at it, Kia has another way of advertising during the biggest football game of the year.
Their true SuperBowl commercial is called "A Dream Car. For Real Life." It features a couple who are visited by a sandman who sprinkles a little special dust on them to make for a couple of fabulous dreams. He accidentally drops the entire man on the gentleman and his dream because Kia’s high-powered ad featuring the Optima. In this ad, the man cruises around in his Optima while getting an eyeful of Adrianna Lima, UFC fighter Chuck Lidell, and American heavy metal band Mötley Crüe, among other things. He performs the ultimate task however, when he rides into his wife’s perfect dream and rescues her from her dream man on the white horse.
If this commercial isn’t enough for you and you’re looking for a little more of the scantily clad Adrianna Lima, hit the jump. There, you’ll find five hours worth of some bare skin and flag waving.