Car commercials can be boring as hell but some still worth the time. Check especially the commercials from exotic car makers such as Lamborghini, Ferrari and Porsche
Porsche has found a pretty interesting way to promote their vehicles; releasing a series of commercials that illustrate how their vehicles can be used for everyday activities. The series consists of the "Snowmobile," "Pickup Truck," "Getaway Car," "School Bus," and "Pet Carrier." Yeah, Porsche thinks their cars can manage all of those tasks.
“It’s not only about the weekend joyride. It’s the only car in the world that combines true sports car exhilaration and the drivability for daily use. This campaign brings this fact to life, painting a bigger picture of the real Porsche value proposition, in some cases through the words and images of owners themselves,” says David Pryor, vice president of marketing for Porsche Cars North America.
Of course, whether we agree or not, Porsche has certainly come up with an ingenious way of promoting their 911, Cayman, and Boxster models, although we just don’t them actually utilizing their personal Porsches for any of these tasks.
For as long as we can remember, Ferrari and Lamborghini have taken attempts on one-upping one another. Whether it’s through the release of a new car or a marketing and publicity effort, the two Italian brands take great pride in pulling the wool over each other’s eyes.
Apparently, their rivalry has even taken to the form of behind-the-scenes videos. A few days after such a video was shown of the new Lamborghini Aventador commercial, the Prancing Horse went out and released their own behind-the-scenes video of a commercial they’re preparing for the Ferrari FF.
Coincidence? Maybe. But anytime we can stoke the fires of this passionate Italian rivalry, that in itself is worth doing.
Unlike the Aventador commercial, which seems to have been shot on one location in the Californian dessert, the ad for the new Ferrari FF seems to have been shot in various parts of Europe. Now, we can’t be too sure as to the exact locations, but we do know that the Ferrari FF commercial wasn’t shot in one studio, let alone one location.
Either way, it’s always fun to see these two brands compete for the front pages. At the very least, they both make ours so you can pretty much call this one a wash.
Now let’s see which brand releases their commercial first.
You might have wondered exactly why the latest Transformers trailer was aired during the Daytona 500. Well, apart from the NASCAR race being one of the most watched sporting events in the US, the new trailer was aptly aired during the race because of a partnership between the movie and the racing series.
If you had no idea before, then let this new trailer be your introduction to three new robots that will be featured in the third installment of the blockbuster movie franchise: they’re Chevrolet Impalas dressed up as NASCAR race cars that also happen to be Transformers.
Until now, no names or affiliations – word has it that they’re one of the good guys – have been given for these three racing robots, but whatever their allegiances are, it’s still pretty cool to see some US-bred NASCAR racers in the movie.
The movie hits theaters on July 1st, 2011, making it another four-month wait for ardent fans of the franchise. And if you’re fans of NASCAR like we are, there’s another reason – or three – to anxiously wait for the movie’s release. Until then, check out the new Transformers trailer and keep a sharp eye out for those bad-ass NASCAR Transformers.
Now that Super Bowl XLV has come and gone and the Green Bay Packers are bringing the Lombardi Trophy back home to Titletown, it’s now time to sit back and reflect on all the happenings of the day.
Seeing as we’re a car site, we’re going to leave the sports analysis of the Packers’ 31-25 win over the Pittsburgh Steelers to other sites. Instead, we’re going to focus on something that hits close to home to us: cars.
In particular, all the car commercials that we saw before, during, and after the Super Bowl. We don’t have the time to run through all the car ads that we saw, in part because some of them weren’t very good. Despite that, there were still some ads that struck a nerve in us. Whether it’s a funny commercial involving a pint-size version of a famous sci-fi villain or a serious message about a fallen city looking to rise back to prominence, we’ve picked out the 5 best car commercials from Super Bowl XLV.
If you watched the game and caught a hold of all the ads, feel free to chime in with your own Top 5. But if you want to check out which ones we thought deserved mentioning, head over after the jump to see our list.
Unlike a lot of automakers that have already shown their commercials for the Super Bowl, Audi is taking a slightly different approach on how their building up interest for their two 60-second ads that’s going to be shown during the game.
The German manufacturer has yet to release their two commercials, instead opting for a more conservative and more interesting approach in the form of two teaser videos.
Centered around the "Luxury Prison" campaign as an ode to the company’s approach in progressive luxury, the two teaser videos gives us a good look at life inside the Luxury Prison.
In the first teaser video, some of the incarcerated ’felons’ of the prison talk to a group of young thrust-fund babies on the perils of their high-brow lifestyles with the hope of educating these spoiled brats from avoiding serving time at the prison.
The second video features world famous saxophonist Kenny G playing the role of the prison’s official "Riot Suppressor", a title he received for having the all-important role of de-escalating riots before they blow up into a full-on caviar throwfest.
These two videos serve as teasers for Audi’s two 60-second commercials that will be shown at the Super Bowl. One thing that’s worth noting about these two ads is that the Audi A8 luxury sedan will play prominent roles in both advertisements.
We don’t know what kind of role capacity the A8 will have for the two commercials, but as Audi hopes, we’re dying to find out. In the meantime, check out these two teaser videos of the ’Luxury Prison’ after the jump.
