In the past few years Ford has significantly changed the technology inside their vehicles. As a result most of the vehicles that are now available on the market will be available with innovative technologies, plug-in hybrids and EcoBoost® engines that combine power and efficiency.
And more than that the cars are also coming to the possibility of "self-parking" or they are opening their doors for you. One of the most innovative models announced lately is of course the new Focus Energy that will go on sale as a 2013 model. It is powered by a 2.0-liter EcoBoost engine paired with a paddle-shifted six-speed SelectShift Automatic™ transmission for an estimated fuel consumption of 26 mpg in the city and 37 mpg on the highway.
Bottom line: when designing their vehicles Ford has chosen to "Go Further!" And now, they are inviting you to do the same! More details on gofurther.com
The Chevrolet Corvette will be celebrating its 60th anniversary in 2013, but apparently, they’re already getting started with the celebration.
In this video, a Chevrolet 427 Corvette - the most powerful Corvette in the world, by the way - is blasting along an open road, not a care in the world. Except that it’s got a pretty cool stunt it’s about to do.
With 60 candles lined up along a corner, the 427 Corvette seemingly does the incredible when it tackles the corner without breaking a sweat while blowing all 60 candles in the process. Talk about a creative way to blow your birthday cake, except that there wasn’t any cake anywhere in the vicinity.
Nevertheless, an impressive stunt all the way around, something the 427 Corvette, with its 7.0-liter LS7 engine that produces 505 horsepower and 470 lb/ft of torque, can do without even trying.
We know their 60th anniversary is still 10-and-something months away, but videos like this makes celebrating birthdays early all the more exciting.
Seemingly every car has a stigma attached to it. Some make their driver look like he has a big ego, some are classified for country folk, and some cars even get tagged with a specific gender. Yup, how many guys do you see driving a Miata ? Not too many, unless you happen to know me – hey, it’s a Mazdaspeed MX-5 , leave me alone. The Volkswagen New Beetle was another car that got stuck with the “chick’s car” label, and rightfully so. C’mon, there is a flower vase in the dashboard…
In 2012, VW redesigned the beetle, giving it a lower profile and elongated hood, which makes it look stouter, flower vase and all. On top of the more “manly” look, VW also targeted men in particular in 2012 Beetle ads. The two ads that stick out most are the “Slap five” and “Thanks for flying Volkswagen,” both of which are directly aimed at men – the former more than the latter. I guess fist bumping and high-fiving random dudes and one pretty woman makes the Beetle manly. Hmm…
Regardless of my opinion on it, this campaign worked. Since September 2011, 49% of all 2012 Beetle buyers were men. That’s nearly one-third more than last year. Apparently, Volkswagen knows a thing or two about how men’s brains work and aren’t afraid to blatantly go after what it wants. One mind trick VW pulled over men’s eyes was to focus mostly on the turbocharged models, tugging away at our weakest point, raw power. I wonder what people would think of me if I decided to trade my Miata for a Beetle.
Ford’s new ad spot for the 2013 Mustang made its National television debut during the 2012 Daytona 500. The ad, instead of showing off the vast number of improvements made for 2013, simply shows a 2013 Mustang rolling through city streets while morphing through different levels of customization as different people look at it.
“We know that Mustang owners are incredibly passionate about their car,” said Matt VanDyke, Ford’s Director of U.S. Marketing Communications. “Rather than just show features and benefits, our new ad demonstrates how people see the product as an extension of who they are. We believe that everyone has an inner Mustang just waiting to be unleashed.”
The idea for the commercial came, in part, from the massive success of the Mustang Customizer website and phone app. So far, over four million digital Mustangs have been created on the customizers.
“This ad was created to work in tandem with the success of our Mustang Customizer and downloadable app, which allows anyone to create their very own Mustang, selecting colors, accessories and decals to complement the amazing design,” said Lee Jelenic, Ford Car Marketing Communications manager. “Mustang owners are unique, independent, and like their cars to reflect their personalities. The Customizer site and this spot pay homage to that.”
Check out the commercial and let us know what you think of it in the comments section below.
The multi-awarded actor and director was the star of Chrysler’s new Super Bowl commercial, "Halftime in America".
Just like last year, the focus of the ad is centered on the Motor City and how it has, time and again, risen from the despair and is in the process of writing its own comeback story.
Nothing evokes more emotion than inspiration and this is what Chrysler is looking for with the new ad. It may not carry the same raw emotion as that of Eminem’s ad from last year, but as sequels go, it’s hard not to be stirred by Eastwood’s raspy monologue, the visual images of Detroit’s resurgence, and the overall inspiring work of this ad.
For the second year in a row, Chrysler has done a masterful job with their Super Bowl commercial.
Chevrolet’s Super Bowl ad for the Volt was a little weird - and that’s putting it lightly.
But they certainly made up for it with this cute and funny ad for the Sonic , featuring bugs and insects of all kinds. Taking a stab at all those times when insects get wiped out by grilles, headlights, and wiper blades, Chevrolet decided to address this ad and put a creative spin on it: insects actually having some fun while riding a car.
Even one insect - we actually don’t know what it is - even gets slammed into the grille and bellows out a joyful scream like he had just ridden an intense roller coaster!
If insects were an actual market segment in the industry, this commercial will certainly shoot up sales in that demographic. But even if they aren’t, it’s still a pretty funny ad that will make you chuckle some.
And considering some of the ads that we’ve seen during the Game, chuckles have been hard to come by. That in itself is a victory for Chevrolet.
This year’s Super Bowl has been replete with auto commercials, and that’s a good thing because we’re not running out of things to talk about.
One of the most underrated ads we saw comes from BMW . We say its underrated because it doesn’t get the hoopla of Chrysler or the comedic shots of Hyundai , but it does drive home a pretty funny point in the 30-seconds it aired.
Of all the features that come with the new BMW 3-Series , one thing that should be of great use to drivers is the ability of BMW’s Connected Drive to read emails. Whether it’s for work or as a way to get away from the house when your mother-in-law is dropping by, being able read emails on your car is a luxury everybody should have.
Yeah, even if it means getting an earful from your wife as you subtly drive away from your house.
Years after Seinfeld went off air, Jerry Seinfeld still has comedic timing intact. That Acura NSX commercial he did for the Super Bowl with Jay Leno was a hoot and a half.
Drawing from the overwhelmingly positive reception they received from the ad, Acura has decided to add to the comedy by releasing extra footages from all the "offerings" Jerry made to the first prospective owner of the NSX .
Check out all the ads after the jump and watch how he tries to convince the owner to take a munchkin, watch him do sock puppet reprisals of Jersey Gangland, make small talk with the "omelet guy", and even do a painfully awkward, albeit hilarious, stand-up routine during a family dinner.
Everything we love about Jerry Seinfeld was on full display in the ad. And knowing how Acura can milk this for everything its worth leading up to the NSX’s release, we’re pretty sure that we haven’t seen the last of Jerry Seinfeld in his quest to own the very first production Acura NSX.
Chrysler is coming up with their own tagline for the 2012 Super Bowl, ’it’s halftime in America’. Instead of going for the usually funny commercial, they take a much stronger stance with a serious celebrity to replace Eminem. We like the patriotic spirit behind the commercial, and Chrysler is the perfect spokesperson to say that America is coming back. We need more commercials like these, especially during the Super Bowl. Good move Chrysler!.
UPDATE: It looks like the video has been removed because of some Copyrights claims from the NFL. Chrysler must have overlooked how picky the NFL is about their licensing fees. Too bad it was a good one.
There aren’t a lot of cars in this world that probably gets less hype and appreciation than the Hyundai Elantra . Hard to believe, too, considering that the Elantra is a good enough car to win the 2012 North American Car of the Year of the award.
So in its own little way, the Hyundai Elantra is celebrating its award in a rather unique and potentially annoying way: riding a victory lap in the neighborhood with its horn in full blast exclaiming its awesomeness.
Sounds like the kind of thing that gets people to throw rocks at your car, but in this instance, we don’t’ blame Hyundai and the Elantra for pulling off this ad, especially since the Elantra deserves all the recognition it can get for being one of North America’s best automobile purchases.
Say whatever you want about the Elantra, but make no mistake, it’s a car worthy of respect and - in this case - a victory lap around the neighborhood.