Volkswagen of America announced today the launch of a new advertising and marketing campaign called DAS AUTO, literally translated to “the car.” Part of a global brand platform, DAS AUTO will build on Volkswagen’s unique place in pop culture through its message of It’s What the People Want.
The campaign, which launches today, will introduce the world to Max, an iconic, quirky, talking 1964 black Beetle. DAS AUTO kicks off with an extensive targeted television, print and online advertising effort, as well as integration into social media channels. In each spot, Max has candid conversations with notable figures from pop culture in a talk show setting.
The discussions focus on Volkswagen’s intuition on what it is the people want. Guests include supermodel Heidi Klum, pop and TV personality David Hasselhoff, Star Trek’s Leonard Nimoy, NASA astronaut Richard Searfoss, music-sharing innovator Shawn Fanning and former basketball coach Bob Knight.
Looks like Pontiac is taking things seriously in its latest ad. By comparing the Pontiac G8 with Bmw 5-Series, the American manufacturer puts the German vehicle in a bad light in front of millions of people. The 5.3 liter V8 engine of the Pontiac transforms it in a cool ride while the Bmw is seen as a ride for old and dum people.
Honestly this is a crazy ad…the American manufacturer take risks with this video and let’s hope it will not backfire at them, at least they show they have the sense of humor, at least that the way we decided to see it.
Now all we have to do is to wait for Bmw’s answer...
The most desirable of all Mercedes-Benz models appear like jewels before a spectacular mountain landscape: the new generations of the SL, SLK, and CLS. Mercedes-Benz is presenting three dream cars together for the first time, in a brand campaign conceived to make the premium automotive brand even more desirable than ever before.
“With this campaign we are for the first time displaying our new strategic approach, which we sum up with the motto ‘The Culture of Driving’. The aim is to further sharpen the profile of the Mercedes-Benz brand,” says Dr. Olaf Göttgens, Vice President Brand Communications Mercedes-Benz Cars. This is why the campaign’s focus is not on a single vehicle type, but on the brand itself. “Presenting the three dream cars together conveys the fascination of the Mercedes-Benz brand, so it should also generate spillover effects for all of our models,” adds Göttgens.
Mercedes Benz has planned a $100 million advertising campaign in the U.S. The promos will focus on the C-Class and M-Class models in an attempt to improve sales figures. This is a new initiative taken up by Mercedes to increase awareness and also to promote the brand.
Mercedes will divert the advertising money to pay for nationwide TV spots instead of making local ad buys.
"There is just so much TV advertising out there, and we have to tell our story in compelling ways," stated Steve Cannon, vice president of marketing for Mercedes-Benz USA.
Competitor BMW, has another way of going about it. It will allocate not more than a quarter of its advertising dollars on TV spots and will focus on Internet advertising, interactive marketing and newspaper ads.
It will be interesting to see if there are any new promos made specially for the U.S audience. The extent to which these ads will effect sales remains to be seen.
Automobile company smart will introduce its creative anthology, “sideways. a smart art project,” on March 19, 2008 in New York. The book picks up on the brand’s philosophy of questioning generally accepted ideas. The collection includes work by 100 international artists and creative minds, and seeks to evaluate the way we think about the environment and mobility in the here and now.
The artists present work from the fields of photography, illustration, graphic design, painting, sculpture, architecture, styling, hairstyling and make-up over 248 pages, providing an aesthetic cross-section of modern-day pop culture and making creative statements about how we can promote greener modes of transportation. The international Trend Magazines acted as curator for the project, and the book itself was produced by the Gestalten Verlag, a Berlin publishing house, in conjunction with smart.
20th Century Fox L&M, Renault and Publicis signed an agreement on September 19, 2007 on using the characters from “The Simpsons” to promote New Renault Kangoo. This is the first time Renault has worked with Fox L&M, one of the leading licensing and merchandising companies globally.
The tone of the campaign is thoroughly humorous, with the Simpsons subjecting New Renault Kangoo to a real “torture test” to highlight the car’s feature qualities. Homer, Marge, Bart, Lisa, Maggie and grandfather Abraham Simpson leave Springfield and appear in the “real” world. They put New Kangoo through its paces, testing the vehicle’s main qualities to the hilt. The folding rear bench, comfortable seats and ingenious storage bins are all put to serious use by the family.
Even more practical and comfortable, New Renault Kangoo embodies the best in family cars. Pairing it with the irreverent Simpsons brand shows Renault’s desire to adopt a unique, offbeat tone while remaining faithful to its core values: human, reliable and enthusiastic. The international Simpsons/New Renault Kangoo advertising campaign will be aired in 29 countries, starting in France on February 9.
Audi presented this week-end during the Super Bowl the ads for the R8 and the R8 TDI Concept. The 60-second ad, which was inspired by the Oscar-winning film "The Godfather", is critical to connecting with luxury vehicle customers. In addition to the creative content associated with the epic film, the ad features prominent placement of the Audi R8, the brand’s first mid-engine sports car.
Actor Alex Rocco, who portrayed the character of Moe Greene in the first “Godfather,” is starring in the ad. He wakes up to find his Rolls Royce grille at his feet copying the famous scene from the Godfather where Hollywood producer Jack Woltz wakes to find his prized horse Khartoum’s head in his bed.
Chrysler announced today that the company will launch the New Day Celebration campaign that includes a new animated cross brand spot, titled "Listen to You". The spot will highlight 12 vehicles and will be launched at the Super Bowl on Sun., Feb. 3.
The campaign theme is based on the new Chrysler LLC direction as a company that listens to its customers and is committed to moving fast and responding to customer and dealer feedback. The eight retail-oriented product specific spots will highlight 12 specific vehicle value packages that are available starting in February for the New Day Celebration promotion.
The 12 vehicles are: Chrysler Aspen Limited, Chrysler PT Cruiser LX Street Cruiser, Chrysler 300 Signature Series, Sebring sedan, Sebring Convertible, Chrysler Town & Country Touring Signature Series, Dodge Charger SE, Dodge Grand Caravan SE, Dodge Caliber SE, Dodge Avenger, Jeep Grand Cherokee and Jeep Commander.
Enough being so serious! It’s time being child again! The "Playing Jeep - Ten little vehicles" was created by KNSK, Hamburg, Germany and directed by Claudia Bach. We just love the idea and made us smile!
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Mercedes Benz has planned a $100 million advertising campaign in the U.S. The promos will focus on the C-Class and M-Class models in an attempt to improve sales figures. This is a new initiative taken up by Mercedes to increase awareness and also to promote the brand.
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