Car commercials can be boring as hell but some still worth the time. Check especially the commercials from exotic car makers such as Lamborghini, Ferrari and Porsche
That’s a Star Wars reference in case you haven’t noticed.
For a lot of people who don’t follow football, the Superbowl is as much about the commercials as it is about the game itself. So you can imagine the lengths - and costs - companies go to so that they’re visibly present in the single most anticipated sporting event in the US.
This year, Volkswagen is making sure that the American consumer will be introduced to the all-new Passat during the Big Game. And yes, even if it means using Star Wars’ "The Force" to get your attention.
In this ad, Li’l Darth Vader is trying to hone his skills in using the Force, albeit to no avail. He tries it on their dog, his sister’s doll, and even the washing machine. It wasn’t until his dad goes home with the new Volkswagen Passat where all his concentrations pay off...except that, unknowingly, he received a little help from pops himself.
Very cute commercial, Volkswagen. You certainly got our attention with this ad. Nice touch on the Star Wars reference too.
It is more than just proven theory that good advertising improves product sales. Usually people spend millions just for letting the public know that they actually exist on the market and that they have something to sell. The same thing applies to the automotive industry. A good commercial can make anyone take a certain car into consideration when going to a dealer to make their purchase.
It is a fact that makers like Mercedes, BMW, and Audi have impressive commercials and that Lamborghini and Ferrari makes us say "Wow!" every time we watch one of their videos, but this time we’re turning our attention to something a bit different. This year, we believe the commercial of the year should go to the "Nissan Leaf - Polar Bear."
If asked if this commercial made us take the Nissan Leaf into consideration then we would have to be honest and say no. Truth is, we were impressed with the vehicle long before that. The great thing about this commercial is that it made people think of the repercussions of their decisions. Don’t get us wrong, we’re not persistent tree-huggers by any means, but from time to time, it’s good to be aware of the effects our decisions cause to the creatures surrounding us.
This Polar Bear commercial was heartfelt and powerful, and that is why it was our pick for Commercial of the Year.
Gran Turismo 5 may be a touchy topic these days after Sony – for the umpteenth time, it seems – once again pulled back the release of the video game from its November 2nd deadline. Obviously, that decision wasn’t met with raucous cheers and high salutes, but with exasperation and resigned frustration. That being said, there’s really nothing any one of us can do about it except exercise a great deal of patience. We’ve come this far, anyway. What’s another month or two?
Since we’re on the topic of waiting, here’s something that we can watch to pass the time. It’s the first commercial of GT5 in its home country of Japan featuring an invasion of Matchbox cars sliding down a giant slide with a “We love cars” jingle accompanying it. And in typical Japanese fashion, the ad is concluded by a high-pitched overly enthusiastic voice over touting the game’s release date.
By the way, don’t get your hopes up with that ’11.03’ image at the end. This ad was released before Sony announced its latest delay so there’s nothing to it.
This commercial is a far cry from the last commercial we saw featuring the Nissan Juke – that one, for a lack of a better word, has ‘weird’ written all over it – and much to our delight, this new ad is certainly right up our alley.
We know the Juke is capable of a lot of things, but to be able to pull off some pretty sick donuts – the kind we enjoy doing to our cars, not the kind we stuff our mouths silly with – is a definite turn-on for prospective buyers of Nissan’s quirky little crossover.
We just hope that in the event you find yourself in that dude’s shoes – pun intended, by the way – you might want to take the more prudent action and use the doors of the donut shop instead of crashing through a glass window.
Every man who has ever seen Mad Men will attest that it’s one of the best shows on TV today. Lincoln seems to think so too because why else would they tap John Slattery – aka Roger Sterling – to be the man to promote their brand’s refreshed line-up.
Automakers seem to have had a deep-lying affinity for the show with Mercedes-Benz recently signing John Hamm – he’s Don Draper in the show, by the way – to be their new voice over for their commercials.
The Lincoln commercial for the 2011 MKX promotes the car’s unparalleled attention to its technology, with Slattery even saying that “no other anything in the world has it.”
And with the campaign’s tag line of “Smarter than Luxury”, it fits right in with Slattery’s character in Mad Men, Roger Sterling. Really, you’d be hard-pressed to find a more ideal pitchman for Lincoln than John Slattery, a man the company says fits in to their brand for his "authentic, real-world appeal."
Now, care to venture a guess as to what auto brand will try to get Robert Morse to work with them?
