Since the Super Bowl only comes out once a year, the race to have the best auto commercial is usually fast, feverish, and packed with plenty of attention-grabbing scenes. This year, Hyundai is rolling out an armada of ads to keep itself relevant to viewers during the Big Game.
One commercial, in particular, features the Hyundai Genesis Coupe , which, for all of it’s outstanding qualities, possesses an equally strong trait that just might be the most important of them all: it has the ability to bring a man back to life!
In this ad, a man is driving his Genesis Coupe with his "pops" riding shotgun and giving him the whole spiel on how to be successful in life. In the middle of the latter’s soliloquy, he ends up getting a heart attack, to which the driver decides to use his sports car as an oversized defribillator, alternately accelerating and braking the car until pops comes back to life.
As soon as he does, he finishes off his advice to young Jensen, oblivious to the fact that he came this close to heading over to the while light, all thanks to Anderson and his "pulse-pounding" Genesis Coupe.
Okay, so at first we thought Kia’s ad for this year’s SuperBowl was going to be the five-hour long video of Victoria’s Secret supermodel Adrianna Lima waving a checkered flag back and forth repeatedly. Fortunately, or unfortunately depending on how you look at it, Kia has another way of advertising during the biggest football game of the year.
Their true SuperBowl commercial is called "A Dream Car. For Real Life." It features a couple who are visited by a sandman who sprinkles a little special dust on them to make for a couple of fabulous dreams. He accidentally drops the entire man on the gentleman and his dream because Kia’s high-powered ad featuring the Optima . In this ad, the man cruises around in his Optima while getting an eyeful of Adrianna Lima, UFC fighter Chuck Lidell, and American heavy metal band Mötley Crüe, among other things. He performs the ultimate task however, when he rides into his wife’s perfect dream and rescues her from her dream man on the white horse.
If this commercial isn’t enough for you and you’re looking for a little more of the scantily clad Adrianna Lima, hit the jump. There, you’ll find five hours worth of some bare skin and flag waving.
Leave it to Chevrolet to throw the first punch in its long-standing rivalry with Ford .
The Bowtie’s newest Super Bowl commercial takes a stab at its crosstown rival with a commercial that’s set just after the world ended, confirming the Mayan predictions. In the ad, a group of friends, all of which were driving Silverados , miraculously survived the global catastrophe to round up and see how each one was doing.
Everybody was accounted for except for their friend Dave, who lost his life because he, as one of the buddies explained, "drove a Ford." Way to be subtle, Chevy.
The Chevy ad is expected to run during the first quarter of Super Bowl XLVI and just as sure as those Mayan predictions are nothing more than myths and fables, you can expect that this new Chevy Silverado commercial will draw strong reactions from both camps.
So allow us to say, "It’s on, Chevrolet. It is most definitely on."
Lexus ’ very first foray into the world of Super Bowl commercials has been hyped up for the past couple of days with endless teasers of the ad that will appear during the Big Game.
Today, the teasers stop and we finally get to see the ad for the very first time. For their ad, Lexus went the way of promoting not just the company’s new brand direction, but also showing off their first vehicle under this said direction: the 2013 Lexus GS .
As far as treatments are concerned, Lexus veered away from the comedy routine to show a commercial that actually has a little Hollywood-like trailer look to it.
Locked up in a stout chamber in a highly-secured military base, the Lexus GS rams the doors continuously until the latter flies off and the car is finally "unleashed".
Lexus has some high hopes for the new GS, as they do their recent line up of cars, so it wasn’t really surprising to see that they went with a cutting-edge production for their first Super Bowl ad.
Most of us spend a lifetime trying to do some of the most breathtaking activities in this world. The Chevrolet Sonic managed to do all of those things in a span of a minute.
Editing notwithstanding, Chevrolet’s new Super Bowl commercial for the Sonic reads like a bucket list for a lot of people. There’s the sight of the Sonic doing a kick flip skateboard trick with Rob Dyrdek. The Sonic also went bungee jumping, sky diving, and yes, even star in a music video with OK GO. The only thing it didn’t do was get strapped into a spaceship and fly - literally - out of this world, which it probably could’ve done if Chevy had a bigger budget for this ad.
The whole idea behind this ad is to live life with no limits, something the Sonic exudes in its tiny compact frame.
It doesn’t come with the comedy of Audi and Hyundai, although when you look at the inspiration scale, Chevy’s Super Bowl commercial for the Sonic is right at the top of that.
You have to give credit to Toyota for bringing to the market another good looking Toyota Camry; The new model look sportier than ever. To celebrate the new car, Toyota is releasing a trendy Superbowl commercial featuring some good fun. The best selling sedan, known for its bullet proof reliability is turning cops into massage therapist and couch into supermodel wearing bikinis. We would’ve liked to see a bit more of the car itself but check it out and tweet away on the special #reinvented hashtag, made specially for the new Camry’s rejuvenated, or shall we say, reinvented campaign.
Check out after the jump our favorite Camry commercial, praising the muscle power coming out of their V6.
Whereas other car companies are making do with creative Super Bowl commercials, Honda is doing it with a lot of star power. We’ve seen Matthew Broderick bring his Ferris Bueller role back to life for the Honda CR-V and now, Honda’s sister company, Acura, has upped the ante with Jerry Seinfeld and Jay Leno.
Granted, the car being featured in the ad - the new NSX - is being touted as the next great Japanese sports car so it figures that Acura would go all out in promoting the car during the Super Bowl.
In the ad, Jerry Seinfeld goes through extreme lengths to convince the one guy that’s going to get the NSX before him to switch places with him. He brings him an alien in a body bag, he does a stand-up routine over a family dinner, and he even brings back the last "supposedly dead" munchkin to life.
And just when he thought that he had finally convinced the guy to hand over the number 1 spot, Jay Leno comes from out of nowhere riding a jet pack and promising a flight from New York to LA in just 20 minutes.
When this Matthew Broderick teaser first surfaced last week, speculation ran rampant that there was a Ferris Bueller movie in the works. If you were one of those people that thought the same thing, you’re both right and wrong on that one.
First of all, there’s no Ferris Bueller movie currently in development, but there’s this Super Bowl commercial from Honda that brings "Ferris Bueller’s Day Off" back to life.
Some of you might be too young to remember the movie and the success it generated in the box office, but for those that remember Bueller’s clever attempts at skipping school and spending the entire day in Chicago just having some fun, then you’ll certainly notice all the movie references made in the two-and-a-half minute commercial where Broderick plays himself and decides to skip a movie shoot just so he could enjoy his all-new Honda CR-V .
Charming as the ad is on a lot of fronts, it does cast a generational tone to it, especially for those that never got the chance to see the movie and won’t understand what the big deal is all about.
Cadillac’s reinvention as a brand that has set its sights on its German rivals hasn’t gone unnoticed in these pages. But if there are still those that doubt Caddy’s new direction and the aggressive manner in which they’re pursuing it, well, the American automaker has a nice little message for you that it’s showing through their new Super Bowl ad.
One of Caddy’s new models is the all-new ATS sedan , a car that it painstakingly built from the ground up to be the kind of model that can bring the fight to its German counterparts, particularly that of the BMW 3-Series. Cadillac is not one to shy away from a boast too, and they do that every time chance they get with the ATS and the fact that the car’s dynamics and development were honed and fine-tuned in one of the world’s most demanding testing grounds, the Nurburgring, or as it’s affectionately called, the "Green Hell."
In the commercial, Cadillac puts one and one together, highlighting the ATS sedan and the fact that it’s got some Green Hell initiation to be proud of. And if there’s anyone that will tell you Caddy can’t beat the BMWs of the world?
Well, they have a short reply for that: "Go to [Green] Hell."
Titled "Cheetah," the ad features the Veloster Turbo preparing to race a cheetah, considered the fastest animal in the world with a 0-60 mph time of just three seconds. But, apparently there are still some cars that the cheetah can’t outrun and in this particular commercial, it’s the 201-horsepower Veloster Turbo.
As soon as the cheetah realizes that outrunning the Veloster Turbo wasn’t an option, it turns its attention towards its handler. Apparently, the nimble feline wasn’t too enthralled with its handler’s attempt to have it race against the high-powered Hyundai sports hatch.
So as a way of "paying back" the handler’s lack of foresight, the jungle cat decided to chase the dude and jump on him, doing so amidst all the girlish shrieks coming from the petrified handler.
Check out the commercial and prepare to laugh out loud. Repeatedly.