Leave it to Chevrolet to throw the first punch in its long-standing rivalry with Ford.
The Bowtie’s newest Super Bowl commercial takes a stab at its crosstown rival with a commercial that’s set just after the world ended, confirming the Mayan predictions. In the ad, a group of friends, all of which were driving Silverados, miraculously survived the global catastrophe to round up and see how each one was doing.
Everybody was accounted for except for their friend Dave, who lost his life because he, as one of the buddies explained, "drove a Ford." Way to be subtle, Chevy.
The Chevy ad is expected to run during the first quarter of Super Bowl XLVI and just as sure as those Mayan predictions are nothing more than myths and fables, you can expect that this new Chevy Silverado commercial will draw strong reactions from both camps.
So allow us to say, "It’s on, Chevrolet. It is most definitely on."
Lexus’ very first foray into the world of Super Bowl commercials has been hyped up for the past couple of days with endless teasers of the ad that will appear during the Big Game.
Today, the teasers stop and we finally get to see the ad for the very first time. For their ad, Lexus went the way of promoting not just the company’s new brand direction, but also showing off their first vehicle under this said direction: the 2013 Lexus GS.
As far as treatments are concerned, Lexus veered away from the comedy routine to show a commercial that actually has a little Hollywood-like trailer look to it.
Locked up in a stout chamber in a highly-secured military base, the Lexus GS rams the doors continuously until the latter flies off and the car is finally "unleashed".
Lexus has some high hopes for the new GS, as they do their recent line up of cars, so it wasn’t really surprising to see that they went with a cutting-edge production for their first Super Bowl ad.
Most of us spend a lifetime trying to do some of the most breathtaking activities in this world. The Chevrolet Sonic managed to do all of those things in a span of a minute.
Editing notwithstanding, Chevrolet’s new Super Bowl commercial for the Sonic reads like a bucket list for a lot of people. There’s the sight of the Sonic doing a kick flip skateboard trick with Rob Dyrdek. The Sonic also went bungee jumping, sky diving, and yes, even star in a music video with OK GO. The only thing it didn’t do was get strapped into a spaceship and fly - literally - out of this world, which it probably could’ve done if Chevy had a bigger budget for this ad.
The whole idea behind this ad is to live life with no limits, something the Sonic exudes in its tiny compact frame.
It doesn’t come with the comedy of Audi and Hyundai, although when you look at the inspiration scale, Chevy’s Super Bowl commercial for the Sonic is right at the top of that.
You have to give credit to Toyota for bringing to the market another good looking Toyota Camry; The new model look sportier than ever. To celebrate the new car, Toyota is releasing a trendy Superbowl commercial featuring some good fun. The best selling sedan, known for its bullet proof reliability is turning cops into massage therapist and couch into supermodel wearing bikinis. We would’ve liked to see a bit more of the car itself but check it out and tweet away on the special #reinvented hashtag, made specially for the new Camry’s rejuvenated, or shall we say, reinvented campaign.
Check out after the jump our favorite Camry commercial, praising the muscle power coming out of their V6.
Whereas other car companies are making do with creative Super Bowl commercials, Honda is doing it with a lot of star power. We’ve seen Matthew Broderick bring his Ferris Bueller role back to life for the Honda CR-V and now, Honda’s sister company, Acura, has upped the ante with Jerry Seinfeld and Jay Leno.
Granted, the car being featured in the ad - the new NSX - is being touted as the next great Japanese sports car so it figures that Acura would go all out in promoting the car during the Super Bowl.
In the ad, Jerry Seinfeld goes through extreme lengths to convince the one guy that’s going to get the NSX before him to switch places with him. He brings him an alien in a body bag, he does a stand-up routine over a family dinner, and he even brings back the last "supposedly dead" munchkin to life.
And just when he thought that he had finally convinced the guy to hand over the number 1 spot, Jay Leno comes from out of nowhere riding a jet pack and promising a flight from New York to LA in just 20 minutes.
When this Matthew Broderick teaser first surfaced last week, speculation ran rampant that there was a Ferris Bueller movie in the works. If you were one of those people that thought the same thing, you’re both right and wrong on that one.
First of all, there’s no Ferris Bueller movie currently in development, but there’s this Super Bowl commercial from Honda that brings "Ferris Bueller’s Day Off" back to life.
Some of you might be too young to remember the movie and the success it generated in the box office, but for those that remember Bueller’s clever attempts at skipping school and spending the entire day in Chicago just having some fun, then you’ll certainly notice all the movie references made in the two-and-a-half minute commercial where Broderick plays himself and decides to skip a movie shoot just so he could enjoy his all-new Honda CR-V.
Charming as the ad is on a lot of fronts, it does cast a generational tone to it, especially for those that never got the chance to see the movie and won’t understand what the big deal is all about.
Cadillac’s reinvention as a brand that has set its sights on its German rivals hasn’t gone unnoticed in these pages. But if there are still those that doubt Caddy’s new direction and the aggressive manner in which they’re pursuing it, well, the American automaker has a nice little message for you that it’s showing through their new Super Bowl ad.
One of Caddy’s new models is the all-new ATS sedan, a car that it painstakingly built from the ground up to be the kind of model that can bring the fight to its German counterparts, particularly that of the BMW 3-Series. Cadillac is not one to shy away from a boast too, and they do that every time chance they get with the ATS and the fact that the car’s dynamics and development were honed and fine-tuned in one of the world’s most demanding testing grounds, the Nurburgring, or as it’s affectionately called, the "Green Hell."
In the commercial, Cadillac puts one and one together, highlighting the ATS sedan and the fact that it’s got some Green Hell initiation to be proud of. And if there’s anyone that will tell you Caddy can’t beat the BMWs of the world?
Well, they have a short reply for that: "Go to [Green] Hell."
With all due respect to Audi’s "Vampires" commercial for the S7, the early favorite for funniest auto Super Bowl commercial now belongs to Hyundai and their new ad for the Veloster Turbo.
Titled "Cheetah," the ad features the Veloster Turbo preparing to race a cheetah, considered the fastest animal in the world with a 0-60 mph time of just three seconds. But, apparently there are still some cars that the cheetah can’t outrun and in this particular commercial, it’s the 201-horsepower Veloster Turbo.
As soon as the cheetah realizes that outrunning the Veloster Turbo wasn’t an option, it turns its attention towards its handler. Apparently, the nimble feline wasn’t too enthralled with its handler’s attempt to have it race against the high-powered Hyundai sports hatch.
So as a way of "paying back" the handler’s lack of foresight, the jungle cat decided to chase the dude and jump on him, doing so amidst all the girlish shrieks coming from the petrified handler.
Check out the commercial and prepare to laugh out loud. Repeatedly.
Hyundai is putting their whole factory personnel back at the promotional work in this new Superbowl commercial. If you remember they already had a quite successful factory commercial back in 2010, see that one after the jump. In this new attempt, Hyundai combines the latest trend/frenzy of acapella singing with the very patriotic Rocky theme song. In order to grasp the full idea behind the commercial, you have to understand that Hyundai produce most of their US vehicles in their ultra modern factory located in Montgomery Alabama...in the USA. So this is a little reminder that Hyundai is building their car in the USA and in good American spirit nonetheless. We are not sure about the tag line coming along the commercial, "There’s always a way. That’s just our way", but we like the commercial.
We all know that vampires have many perceived weaknesses. There’s garlic, crucifixes, and apparently, you can add the Audi S7’s LED headlights to that list.
Audi’s highly-anticipated S7 commercial has finally been revealed and we’ll be the first to tell you that the wait and anticipation was definitely worth it. In what could be this year’s version of "Little Darth Vader", Audi went to a popular pop culture subject these days, featuring vampires in the Twilight mold for the commercial.
One of the vampires is bringing a bag full of blood to a camp party - that’s their version of beer! - while driving an Audi S7. As soon as he gets to the site, all the vamps looking in the direction of the S7 were instantly incinerated by the luxury car’s ridiculously bright LED headlights. Heck, even the clueless driver who was wondering where his buddies went, fell to looking at the S7 and getting fried to bits himself.
Pretty hilarious commercial and an early contender for the best auto ad for this year’s Superbowl.