Mini Cooper use the side of the Messeturm building (almost 260 mts high) to display some ads about the Mini Cooper being showed on the Frankfurt Motor Show.
Really cool...
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Here are two BMW videos, one a commercial, promoting the new M3. Apparently, they are really going to emphasize selling this high-profit car in much greater volume than past M3 models. The promotion is designed to be much more than a halo effect for the rest of the model line.
The newest Dodge brand vehicle will debut on the silver screen this summer in an action adventure movie with four superheroes who pilot this one-of-a-kind vehicle. Starting May 12, moviegoers across the country will be among the first to see this vehicle on the silver screen when Dodge debuts its new ad in cinemas.
The Fantastic Four meet their greatest challenge yet, as the enigmatic intergalactic herald, the Silver Surfer, comes to Earth to prepare it for destruction in “Fantastic Four: (...) > More
Toyota Motor Sales, USA, Inc. is showcasing their Yaris with a fully integrated urban campaign encompassing the true spirit of the Hip Hop movement. Named "Yaris vs. Yaris," the campaign gives a playful head-nod to old school battles by pitting the Yaris Liftback against the Yaris Sedan throughout. Debuting this month, "Yaris vs. Yaris" includes TV, print, radio, online and in-store advertisements as well as a series of special events.
"Yaris vs. Yaris" (...) > More
Audi of America, Inc. today announced a new multimedia advertising campaign, the company’s first all-new campaign since 2002. The U.S. campaign will feature print, online and broadcast elements and includes two 0.2-second-long embedded commercials.
The campaign will focus on several Audi models, including the all new TT, A4 sedan, the Audi Q7 SUV and A6 sedan. Though creative execution varies within the campaign, the theme that unites each ad is the company’s new U.S. (...) > More
In order to revive awarness of the model historically positioned for its solidity, Volkswagen produced magnetic panels printed with deep scratches and conspicuous dents which could be applied to car doors. The effect was immediate; in fact, the owners approached their cars when they saw the damage only to discover with a smile that it was a panel signed: "Volkswagen Polo, small but (...)
Ford Motor Company is once again giving other automakers a reason to be green with envy. The Ford Escape Hybrid ad featuring Kermit that debuted during the 2006 Super Bowl was recognized by IAG Research as the “Most Effective Automotive Ad—Non Luxury” during a ceremony at the opening of the New York Auto Show.
In the 2006 spot, Ford teamed up with Kermit the Frog, one of America’s most loveable characters, to celebrate the advertising launch of the greenest and most fuel-efficient SUV (...) > More
This is the limbering up time, the warm-up before the off. In 60 and 45 seconds, the new Audi R8 zooms through 70 years of motor racing history. “Warm up” is also the title of the new sports car’s TV commercial, which will be premiered in Germany on 6 April when the blockbuster “I, ROBOT” starring Will Smith (and the Audi RSQ) is broadcast on the RTL channel. The commercial was shot over six days in Mexico at an altitude of more than 2,000 metres and uses 1,050 extras. Its tagline: “The (... > More
The creative agencies DDB Berlin/Düsseldorf and Grabarz & Partner Hamburg received a total of 25 awards last weekend for their Volkswagen advertising campaigns, making Volkswagen the customer with the most awards. The accolades presented by Art Directors Club (ADC) included a gold medal for the VW Fox radio spots created by DDB Berlin and the VW Phaeton cinema spot designed by Grabarz & Partner.
The outstanding advertising campaigns for the Volkswagen Golf, Touareg, Polo and Fox models were honored at the annual ADC award ceremony in Berlin. The two creative agencies collected further silver and bronze medals and several merit awards in the categories of print advertising, billboards and posters, TV spots, cinema ads, music compositions and sound design.