Anybody that bothered watching last year’s Super Bowl will surely remember Volkswagen’s"Little Vader" commercial, arguably the most popular TVC to be shown during the Big Game.
This year, Volkswagen is returning to the Super Bowl and they’re bringing back the Star Wars theme, with one minor caveat. Instead of Little Vader, VW’s new Super Bowl ad will center around a pack of dogs all barking the Star Wars’ official theme music. Some of the dogs even got to wear Star Wars costumes, including Hans Solo, Princess Leia, Chewbacca, and yes, even an Ewok.
The 60-second teaser is only a sample of what Volkswagen has in store for the Super Bowl. Considering that they stole the show with last year’s "Little Vader" commercial, they’ve got some pretty high standards to live up to if they have any intentions of capturing the audience the way Lil’ Vader did.
Lexus has high hopes for 2012 after what can only be described as a sub-par 2011. So with a new year full of hope and high expectations, Lexus is kicking off 2012 with a bang with their very first Super Bowl commercial.
“This is a big year for Lexus as we introduce nine new or updated models, and the Super Bowl provides us with an equally big opportunity to reach a highly engaged audience of 50 million people,” said Brian Smith, Lexus Vice President of Marketing.
The Toyota-owned automaker is due to run a 30-second commercial in the first quarter of the Big Game and considering that its Lexus’ very first attempt at a Super Bowl spot, you better believe that they’re setting everything up by introducing a 15-second teaser of their 30-second commercial.
Only during the Super Bowl will you see a teaser of a commercial.
According to Smith: “The star of our commercial is the all-new 2013 GS which launches in February and kicks off a pivotal era for the Lexus brand. The spot also will convey that even more products are waiting in the wings and are anxious to hit the road.”
Check out the teaser video of Lexus’ first Super Bowl ad before the full 30-seconder is unveiled on February 5, 2012.
British automaker Aston Martin is about as exclusive a niche brand can get, catering only to an exclusive group of people, particularly those considered gentlemen of the highest order.
Maybe its image has been shaped and sharpened by its extensive partnership with the James Bond franchise and anybody that has ever driven an Aston Martin wants to exude the same kind of debonair-ish confidence inspired by Bond himself.
The new "Love" commercial from Aston Martin only strengthens that notion. Whereas other ads will go for the comedy routine to get their point across, Aston Martin is a little more straight-forward in their approach: show the car attract women the way no other automaker can.
You don’t need to be a rocket scientist to figure out the appeal of Aston Martin, especially to the fairer gender. Even better is when a woman leaves a little kiss mark to show just how much she loves your ride.
Something tells us that a lot of men will be trooping to Aston Martin dealerships after watching this add. The only question now is if the cost is right up their price range.
Jaguar is known for a lot of things with the words "luxurious," "classy," "elegant," and "powerful" being thrown around most often. Their full lineup of vehicles exude power and class, and have done so since 1949 when the XK 120 was born. They have followed the bigger and better trend over the years, but their elegance and sport have always been a staple in their production.
Their new lineup continues this trend with the XJ, XK, XF models glistening in the light of Jaguar’s success, and offering even more sparkle for the future. This is the face of Jaguar and might we add, it’s something that a lot of us have always dreamed of.
More videos highlighting Jaguar’s Lineup can be found after the jump.
Jaguar is known for a lot of things with the words "luxurious," "classy," "elegant," and powerful being thrown around most often.
Not it appears they’ve added "playful" to their vocabulary.
The British automaker has released a new ad featuring all three of its newest models - the XJ, the XF, and XK - participating in a nice little romp around their natural habitat: the concrete road.
Whether it’s on an isolated and forested area or in an urban warehouse setting, the three models are all at ease with their surroundings, something the company is emphasizing for in their new line.
Cleverly crafted with a fitting tagline - "Welcome to the Jungle" - the new Jaguar ad speaks to the consumer in ways it has never spoken to before. Sure, the cars still fit the words that we have long described them, but now, they’re opening themselves up to a new kind of fun. This is the kind that speaks to the character of these cars as more than just the conservative brand we previously thought they were.
This is the new face of Jaguar. And might we add, it’s something that a lot of us have long waited to see.
We like a good commercial just as much as the next guy, but BMW’s latest commercial for the 1-Series M Coupe just about blew our collective minds. While other automakers are matching up their rides with their competitors, BMW has chosen to pit their coupe up against a long line of concrete walls. Don’t worry, the 1-Series M Coupe stays in one piece throughout the entire commercial, but the use of a professional driver and some mad drifting and driving skills, make this commercial a must see!
It’s difficult to explain and we don’t want to ruin the experience by spoiling the plot, but we promise it will leave you breathless. However, before anyone even watches it, make sure you understand that this is a professional driver and under no circumstances should anyone try this at home.
As a reminder, the 1-Series M Coupe is powered by a twin-turbocharged, all-aluminum, 3.0-liter inline-6 engine that delivers an impressive 335 HP at 5,900 rpm and 332 lb-ft of torque from 1,500 rpm to 4,500 rpm.
The whole point behind creating extravagant, informative, and creative commercials is to get people to buy, use, or sell your product. Of course, then there’s the bragging aspect where people air out all of their achievements in the hopes of allowing customers to realize just how fantastic their company is. Lexus has chosen the latter route with the creation of their "Engineering Amazing" consisting of five different commercials. These commercials detail the company’s accomplishments of the past few years in terms of technology, safety, and performance, and show how they have produced technology that will be relevant not just today, but 10, 20, or even 30, years from now.
When discussing the new campaign, Dave Nordstrom, Vice President of Marketing for Lexus said: "This isn’t just a campaign, it’s a statement that, for Lexus, the best is yet to come. It’s not about simply making incremental strides and improvements, but about taking giant leaps in innovation. The first evidence of this came with the recent unveiling of our LF-Gh hybrid concept car."
Check out the other four commercials after the jump.
One of the most impressive commercials ever have been brought to our attention today. It is called Aston Martin ’Reverie’ and was made by Gentleman Scholar, a multimedia production studio based in Los Angeles. As you guessed it the video is about an Aston Martin model, but not any Aston Martin: a V12 Vantage.
The idea behind this commercial was to create something that encapsulated the ’power’, ’beauty’, and ’soul’ of the Aston Martin V12 Vantage. And they did. Next to speed and energy, the production company added stunning visual-effects, heavy explosions and morphing buildings, impressive landscapes and artistically lit cityscapes and they have created something that really manages to bring to our attention the essence of the V12 Vantage.
"From there we began to build our shots; moving cameras, animating the car, figuring out what and where our environments should be and look like. Our references introduced the car at dusk with a storm building on a desert horizon – taking on a sense of danger and anticipation. The use of CG allowed our imaginations to run free in terms of elegant camera moves and story-telling perspectives without worrying about the expense of helicopter shots and process trailers."
There was a time when math was done with with just a pencil and paper and novels were created on a typewriter. Those things seem completely outdated now, when cars like the Autonomous Audi TTS are climbing Pikes Peak without a man behind the wheel. Dodge has touched on this exact climb into technology with their new 2011 Dodge Charger commercial.
The setting is a bit into the future and illustrates how technology is taking over everything we do in our daily lives. From brushing our teeth to opening our doors, technology will soon lead us by the hand and live our lives for us. The excellent play on this idea is that it will never take over the thrill of driving our cars or, in this case, our Dodge Chargers.
We see a lot of funny commercials now and again, but rarely does one make us sit back in our chairs and let out a loud guffaw. Ladies and Gentleman, meet Pepe, a Mexican chicken ready to start its battle with the popular Nissan 370Z. There will be no eye-gouging or scratching, but there will be plenty of laughs and speed.
The marketing geniuses that came up with this idea have summed it up as follows: "A Mexican chicken? Up against the meat-eating Nissan 370Z? The things we do to prove a point. By the way, those of a nervous disposition, look away now."
This is the point where we have to clear up some things for the boneheads out there. Do NOT try this at home. A chicken is an innocent animal that should not do battle against anything, let alone a 332 HP sports car.
By the way, the Nissan 370Z is powered by a 3.7 liter V6 engine with an output of 332 HP at 7,000 rpm and 270 lb-ft of torque at 5,200 rpm. The engine is mated to either a 6-speed manual transmission or a 7-speed automatic transmission.