car commercials

car commercials

  Car commercials can be boring as hell but some still worth the time. Check especially the commercials from exotic car makers such as Lamborghini, Ferrari and Porsche

This is arguably one of the coolest promo videos we’ve seen in quite some time. It’s for the Infiniti Q50 , or to be more specific, it’s transformation from the Q50 into the beastly Q50 Eau Rouge . Obviously, the full moon effect was used to highlight that fact akin to how werewolves rise whenever there’s a full moon. Oh, and guess what, a wolf even makes a cameo in the video !

Then there’s the Q50 Eau Rouge’s hesitancy to drive through a lighted tunnel, a fear that proved to be real when it turned back into the Q50 under the glare of all those tunnel lights. Once the sun starts to rise, the Q50 Eau Rogue makes hasty to return to its owner, but not before reverting back to Q50 form just as the owner/driver leaves the house to get into the car.

It’s a great ad that points out a lot of things about the Q50 Eau Rouge. My favorite, and something I just thought of now: the Q50 Eau Rouge is the automotive personification of a car that is actually a wolf hiding in sheep’s clothing.

That’s an appropriate use of an age-old figure of speech, right?

Posted on by Nico DeMattia  

Mysterious marketing can be fun. It’s a way to pique peoples’ interests and keep them coming back for more. Leave people hanging and they will diligently follow you for answers. However, it can also lead to disappointment due to high expectations and low delivery. Which is exactly what happened in this case.

BMW released a teaser video showing a car, in first person, tearing through the streets with a nice engine note to go along with it. What it had shown led me, and probably others, to believe a new, hot-blooded sports car was on the way. Being that the only part of the car BMW had shown was the front wheel, I had assumed something front-wheel drive; maybe a 2 Series Active Tourer hot hatch or maybe something based on the new Mini . But what it turned out to be, if you haven’t watched the video, was an i3 being driven by a woman with her son in the back seat playing some sort of racing game on a PS Vita.

While this is kind of a clever commercial, and the i3 is a great car, the video was somewhat disappointing. BMW is primarily a sports car company, a damn good one at that, and the idea of a new sports car from its factory is an exciting one, so to find out it’s just a clever i3 commercial is a real bummer. Unfortunately Bimmer got our hopes up, but at least for a little while I got to dream up some wild car fantasies, and isn’t that what being a car enthusiast is all about?

Click past the jump to see the deceitful teaser video that got us all riled up

We’ve taken our cars to car wash stations countless of times and yet something like this has never happened to us. But some folks are just lucky, especially if they find themselves as unwitting participants in a new Mobil One stunt ad.

A handful of British drivers decided to have their cars washed on a rather innocuous day. Nothing too special, right?

But that’s when things took a strange turn. Instead of being greeted by the usual mechanical car wash equipment, these drivers found McLaren’s pit crew, armed and ready to give their rides the spic-and-span treatment.

But the real highlight was McLaren driver Jenson Button pulling up from behind and acting like he was waiting for his turn to get his MP-29 race car washed. If this happened in the U.S. with Button, it likely wouldn’t have gotten the same kind of reaction.

But seeing as this was the UK where Button’s a pretty big deal, you can understand why people were taken aback seeing him while his pit crew washed their cars. We’d be surprised too, and we probably would’ve asked him for a selfie as well.

This is it, BMW . Years of research, testing, and development has culminated in the upcoming release of the new BMW i8 . With the arrival of BMW’s first plug-in hybrid supercar drawing closer and closer, the German automaker has launched a global campaign to showcase the history of the i8, from its genesis as a concept vehicle all the way to its arrival in dealerships in August 2014. The campaign began on May 9th and will run the gamut of media platforms, ranging from TV spots and print ads, all of which tell the story of a car that has, in so many ways, become synonymous with BMW technology.

The unquestioned star of this campaign is the i8, putting the focus on the hybrid supercar ’s design, performance, and innovation. If anything, BMW is pulling out all the stops with this media blitz, enlisting Gus Van Sant, the man behind Oscar-winning films such as “Good Will Hunting," “Milk” and “My Private Idaho," to direct the three TV spots, namely "Genesis," "Powerful Idea," and "Attitude".

Complementing the TV spots will be a series of seven print ads that highlight the i8’s attributes as a real car for the ages. Like Van Sant’s work on the TV spots, these print ads carry the cache of being photographed by renowned photographer Uwe Düttmann.

If there was any question as to how important the BMW i8 is to the Bavarian automaker, the fact that the company is going to this length to promote the hybrid supercar tells you that the i8 could very well be one of those iconic cars that defines this BMW generation.

Click past the jump to read more about the BMW i8.

While we often have praise for automakers who create interesting marketing videos, Hyundai’s latest one had us totally up in knots. Produced presumably by its German arm, Hyundai has produced a ten-minute promotional video of the European-spec i10 by slamming together scene reprisals from 70 different movies.

If you’re looking for any sense of this video , you’re probably not going to get any because the video is about as confusing, strange, and downright bizarre as any promo video we’ve seen in recent memory.

We’re going to stop short of calling it pointless because the mere fact that I’m writing this and you’re reading it means that Hyundai accomplished its goal of getting people to talk about this video. So props to Hyundai for that, but that still doesn’t take away from the fact that even after multiple viewings, the entire point of the video, other than to show the i10 in various scenes, still escapes us.

Maybe we have to watch it while our senses are impaired? Who knows, maybe a few glasses of something special will make for a totally different level of appreciation for this video.

Any self-titled crazed car nut such as myself will tell you, there’s more to cars than just rubber and metal. No, it’s far deeper than that. It involves a certain level of passion and fanaticism not appreciated by the casual onlooker. No, some folks just have gasoline running through their veins and 5W-30 oil in their heads. It’s a disease, really.

Chrysler ’s SRT division seems to have hit the nail on the head with its latest commercial. It’s all about the brand being more than a brand; it’s about being a legend, making a statement, and having a certain attitude. It embodies the essence of being a car junkie and stirs the souls of gear heads everywhere.

Besides a well-made commercial featuring some of our favorite vehicles, the commercial indicates Chrysler’s intentions of heavily promoting SRT as its own brand or division. It all started with the Viper ’s rebirth in 2013. Moving from under the Dodge branch, the Viper seemingly created its own niche label. Conveniently, the Viper immediately had similarly-badged SRT friends ready to join the party. Although they still sport their own badging, the group of SRT vehicles includes the Dodge Charger and Challenger , the Chrysler 300 , and the famous Jeep Grand Cherokee – all with monstrous V-8s thundering underhood.

With SRT’s growth and increasing recognition, it wouldn’t be unlikely for the division to grow its lineup. Perhaps a slew of SRT4 models would be appropriate — ya know, sporting turbos with crazy boost numbers, manual transmissions and rear-wheel-drive. We already know SRT’s CEO Ralph Gilles has been hearing the SRT fan base screaming for an answer to the Subaru BRZ /Scion FR-S twins. Perhaps commercials like this are our first indication Gilles has something up his gasoline-soaked sleeve.

Posted on by Simona  

Super Bowl XLVIII ended with tears for some fans and with joy for others, and the tears were especially salty, considering the huge difference in score, as the Sehawks gave the Broncos quite a whooping 43-8. On a good note, at least there were some cool car commercials to enjoy during this total blowout.

Just like with the game, we had some winners and some looser. Commercials like Budweiser’s "Puppy Love" Jerry Seinfeld’s Reunion/Crackle received rave reviews and millions of views online, but we’re more interested in what happened in the automotive section.

Many consider Audi hit a home run with its "Doberhuahua" commercial, while Maserati ’s "Strike" or Chevrolet’s "Romance" were total failures, but what do you think? In your opinion, which ad was the best this year?

In my humble opinion, I found Volkswagen’s "Wings" the funniest one of the year. As for the stinker of the year, I have to vote for Chevrolet’s "Romance" ad, as it seemed nearly pointless.

Click past the jump to see all of the Super Bowl XLVIII car ads.

Posted on by Simona  

Most of you know Laurence Fishburne for his great Morpheus role played in The Matrix trilogy. Well, he now returns with the same role in Kia ’s latest "The Truth" ad prepared for this year’s Super Bowl.

In the ad, Fishburne presents a couple a Matrix-like option while tending the valet stand at an upscale restaurant: “Take the blue key, you go back to the luxury you know. Take the red key, and you’ll never look at luxury the same again.”

Of course the couple chooses the red key, which leads to them cruising in a Kia latest K900 luxury sedan. From there is takes an off turn, as Fishburne singing "Nessun dorma" in the back seat of the K900. We’re not too sure what this has to do with the K900, but it is apparently Kia’s idea of what luxury sounds like.

Posted on by Simona  

A few days ago, Toyota previewed its "Muppets" commercial that was set for air during this year’s Super Bowl on February 2nd. Today, the company revealed the full commercial, which features the 2014 Toyota Highlander , Terry Crews and the Muppets.

The commercial, called "Joyride," shows Terry Crews — star of the FOX series "Brooklyn Nine-Nine" and former NFL player — driving his Highlander until his ride is invaded by the little Muppets. Just like most other Muppet capers, it also includes an original song. This time around, Crews joins in with a little dance of his own...

"Our game-day spot shows how Toyota Highlander puts the ’fun’ in function," said Jack Hollis, vice president of Toyota Division Marketing at Toyota Motor Sales, U.S.A., Inc. "Toyota vehicles are built to last and can even endure the most boisterous Muppets, a former NFL player as well as a center console full of chickens."

The 2014 Toyota Highlander is on sale at a price of $29,215.

You know chicks dig sports cars , right? We’ve seen it happen time and time again, and yet it never occurred to us that there might be another kind of vehicle that will get the ladies’ attention.

That’s what Chevrolet wants us to believe with this new Super Bowl ad for the 2015 Chevrolet Silverado HD . It’s a cute concept that features a young cowboy driving a newly bought bull in a trailer. It gets a kinda sentimental for a few seconds before the punchline comes into focus.

Apparently, the cow is quite the bachelor because he arrived in a farm full of heifers and heiferettes — young female cows, for all you non-farmers — in a Silverado HD and all the "ladies," definitely took notice... of the cow, not the driver.

The commercial went in a number of directions that, quite frankly, made it a little hard to keep up with. But in the end, the message was clear, at least in our eyes. The Silverado HD, for all of its hulking and intimidating presence, also has an edgy side to it, the likes of which the ladies can’t get enough of.

Click past the jump to read about the 2015 Chevrolet Silverado


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