The failed relaunch of the latest Malibu is still haunting Chevrolet, with slow sales and heavy, heavy discounting needed to move anything near the projected sales numbers. Or even half the sales totals of the larger previous generation.
Car commercials are designed to elicit an emotional response, even a subconscious one. If successful, good creative that focuses on the brand can even plant a purchasing seed in that shopper’s mind for their next car.
Chevrolet has taken full advantage of this with a new television ad showcasing the 2014 Malibu. The target of the campaign is the Chevy family.
Chevy dads, moms, kids, and friends are shown enjoying the most important things in life while driving around in their new Malibu family-mobile. Thought-provoking piano music sets the tone as a meaningful life moments play out and we’re reminded of what matters most – and how grown men can cry like babies when viewing such television spots.
The full-blown marketing campaign aims to rectify the mediocre sales the all-new 2013 Malibu fetched, even with its complete redesign. Chevy received large numbers of customer complaints about bland styling, tight rear legroom, and below-segment-average fuel economy.
Chevy appears to be confident the expedited fixes to those problems will be what customers are looking for and will be enough to win buyers away from the Camry, Accord , Fusion , and Altima .
The front fascia of the 2014 Malibu receives the bulk of the remodeling with a cleaner, more aerodynamic and aggressive look while the interior only gets very minor changes to the center console.
The big interior changes happen in the back seat to address customer complaints of tight rear legroom. Although the car hasn’t changed in length, the rear seats cushions were trimmed by half an inch to visibly enlarge the space and seatbacks were moved rearward, allowing occupants to sit deeper within the seats. The front seatbacks were also scalloped 1.3 inches inward, allowing for more rear seat knee room.
Changes under the hood include the addition of a stop-start feature on the base 2.5-liter inline four. The simple change bumps EPA fuel economy numbers from 22 city/34 highway to 25/36. With the customer complaints addressed and fixed, we’re curios to see how the ’14 Malibu fares against the stiff competition the midsize sedan class offers.
Click past the jump to read more about the 2014 Chevrolet Malibu
Anchorman 2’s Ron Burgundy is rocking a new Durango R/T in the latest set of hilarious ads from Dodge.
There’s a whole series of ads featuring Burgundy tell us what makes the Durango such a special ride. In addition to boasting a 5.7-liter HEMI V-8 engine that delivers a total of 360 horsepower and 390 pound-feet of torque, Burgundy also touts the Durango’s standard ‘thermoplastic’ glovebox door.
Ron calculates the standard dashboard cubby’s size and versatility. The glovebox boasts of a 0.1 cubic feet of storage, a 12-volt light bulb, and can comfortably fits two turkey sandwiches.
Only Ron Burgundy can deliver the 1980s gameshow feel of Anchorman 2, in theaters this winter.
Click past the jump to see Ron shill for the 2014 Durango R/T at his new business, Burgundy Dodge.
Audi must’ve missed Tony Stark so much. Or you can probably say the same thing vice versa.
Either way, the two have reunited after a brief split during the “Avengers” and the second time around appears to have come with a serious lovefest for both parties. It was only a few days ago when Audi released a commercial for the R8 e-Tron featuring no less than Robert Downey Jr in it.
Well, they followed that one up pretty quickly with another ad, this time for the new R8 with Downey again reprising his role, small as it may be, of Tony Stark.
If there’s one thing these promotional tie-ups have shown us, it’s that you get copious amounts of mileage for both companies, something Audi must be happy to have, especially when you consider that the new Audi R8, with its 525-horsepower 5.2-liter V-10 engine with a top speed of 195 mph, is apparently "Iron Man Approved".
Despite what some people may think, the Chevrolet Sonic is not anything else other than a car. It’s not a rocket ship. It’s not a boat. And as this pretty funny commercial featuring rapper Theophilus London will try to make you believe, it’s also not a skateboard.
But even with all these disclaimers, it’s not hard to find some humor in the ad, as London tries to scramble going to the market to get some milk. We seriously doubt that the Sonic was actually able to perform all those stunts, but even with the help of CGI, the ad plays to the disclaimer quite beautifully.
Let’s just hope that nobody sees this and decides to perform those stunts, too. Not that would be really problematic.
Check out the ad by watching the video above. It’s a pretty cool reminder of what a smart little hatchback can perform if you let your imaginations run wild.
We gotta say, we haven’t laughed this hard in a long time.
Pepsi’s outrageously hilarious "Disguise" campaign has become a hit on the Interwebz, but this one, involving Jeff Gordon, has to be the funniest one of them all.
Disguised as "Mike," Gordon takes an unsuspecting Chevrolet salesman for quite the ride in a Chevrolet Camaro the latter probably wasn’t expecting. Gordon makes up the guise that he’s a dorky middle-aged man who drives a minivan and Steve, the salesman, buys it hook, line and sinker.
Gordon...or Mike...starts of the test drive pretending to not know how to handle the Camaro. But soon enough, he was blasting the muscle car around the vicinity prompting the shell-shocked Steve to actually fear for his life.
The salesman bought so bad that he threatened to call the cops after the test drive, forcing Gordon to reveal his true identity much to the surprise of Steve, who promptly asked the NASCAR driver if "they can do it again.”
A must-watch if you’re looking to get off your day on the right - and light - foot.
Chevy revealed a very cool commercial that highlights the coolest models it has unveiled in the past few months, including the Sonic, Spark, Impala, Corvette Stingray and Volt. There’s no need to tell you, but from all these models the new Stingray is our favorite, but the 2014 Impala is also pretty sexy model too.
The idea behind this commercial is that Chevy is offering a model for anyone out there; you just need to dare go and find the one that suits you best. What we cannot understand is what the heck the robo-dog is doing in there. Then again, much like blue jean commercials, car commercial don’t make sense, so who knows!
Chevrolet’s motto for the new commercial is also pretty direct: "With the best lineup of vehicles ever, we believe ingenuity can do the impossible. So why just go from A to B when imagination can take you everywhere?"
During the weekend nearly everyone’s attention will be focused on the Super Bowl, which kicks off on February 3rd at 6:30 p.m., EST. As you all know, the Super Bowl isn’t all about determining the champion of the NFL. It is also about a huge halftime show and all of those hilarious and high-cost commercials during the game.
Plenty of big automaker have prepared a set of commercials for this year’s Super Bowl and here you will find a collage that includes pretty much every commercial and teaser that was featured in the past two weeks on Top Speed. You will see commercials from Audi , Hyundai , Kia , Mercedes , Lincoln , Lexus , Toyota and Volkswagen .
Hit the jump for the full list of commercials that will be featured during this year’s Super Bowl. Do not forget to tell us in the comments section below which one is your favorite. We still can’t decide between Mercedes CLA commercial featuring Kate Upton and Toyota’s "Wish Granted," so please help!
Update 2/4/2013: With Super Bowl 47 in the books and our eyes barely staying open after watching the game, we now present all of the car commercials from the 2013 Super Bowl. Unfortunately, we only caught two commercials that weren’t released beforehand, and those were the Jeep "Whole Again" and Ram "Farmer" commercials. Overall, it was a pretty uneventful Super Bowl for commercials. We guess the extremely exciting game made up for the lack of cool commercials.
With apologies to all weird Super Bowl commercials in the past, Lincoln’s new ad for the big game may have put all else to shame.
First of all, the ad was done in collaboration with Jimmy Fallon, who doesn’t appear on the commercial. From what we’ve been told, people sent tweets to Fallon, who, in turn, wrote a script based on the tweets by the fans. Not exactly the easiest thing to do, even for a world-class comedian like Fallon.
So with the script in hand, Lincoln prepared an MKZ commercial that borders on weird. To be honest, we don’t know what to make of it other than the cameos of some celebrities, including Wil Wheaton, hip hop artist Rev Run, and even retired-NFL-star Emmitt Smith.
Other than that, the whole thing is just a convoluted mash-up that doesn’t do the MKZ any justice. It feels a little too far into twitter world than we would have want to see the new self proclaimed super luxury brand from the Ford group. Let’s hope this isn’t the ad that the "Phoenix" teaser spot was alluding to.
The Super Bowl is set to air this Sunday, but we still have time to see a few more commercials. The latest one comes from Hyundai and it reveals how much fun, or trouble, a family can have in the new seven-passenger Santa Fe .
The new "Epic PlayDate" ad stars rock band The Flaming Lips who play the song "Sun Blows Up Today" specially for this ad. If you like it, you can buy it from iTunes starting today, or you can wait until band’s new album called “Terror” arrives in April.
To our knowledge, this is the final Super Bowl ad for the Korean automaker, unless they happen to have something else up their sleeve. If the Santa Fe impressed you, it will be available for order starting this spring. It can be yours for a price of $28,350.
We’ve already seen three of Hyundai’s five Super Bowl-bound commercials, and if we do say so ourselves, they’re getting a lot better with each release. Their latest ad for the Santa Fe, called "Team," is the best one yet.
Evoking a kind of Little Giants meets Bad News Bears feel to it, a little kid gets his football taken away from him by some unruly bullies who tell him that he could only get it back if he brings a team together. With the help of the kid’s rather intimidating mom, he proceeds to round up his posse, except that his posse is comprised of friends that each bring a unique skill set to the table.
All together, they go back to the field and stare down the bullies, each with the intent of inflicting as much pain as possible. Well, except for one little dude who looks like he’s about to decapitate someone.
Overall, it’s a pretty good commercial that ties up well to the actual game itself.