Volkswagen launched two new promotional videos for the 2009 Scirocco: a 3D animation and a real life action sequence.
The three TSI (gasoline direct-injection) output 122 hp, 160 hp and 200 hp. The Scirocco’s common rail engine (TDI) develops a power of 140 hp. The 122 hp TSI takes the car to a top speed of 200 km/h. This 160 hp TSI takes the Scirocco from rest to 100 km/h in 8.0 seconds; its top speed is 217 km/h. With the 200 hp engine, the Scirocco makes the 0 to 60 mph in 7.2 seconds and hits a top speed of 235 km/h.
Here’s the first commercial of the 2009 Scirocco created for the German market where the Scirocco will go on sale at a price starting 21,750 Euros.
The three TSI (gasoline direct-injection) output 90 kW / 122 PS, 118 kW / 160 PS and 147 kW / 200 PS. The Scirocco’s common rail engine (TDI) develops a power of 103 kW / 140 PS. The 122 PS TSI takes the car to a top speed of 200 km/h. This 160 PS TSI takes the Scirocco from rest to 100 km/h in 8.0 seconds; its top speed is 217 km/h. With the 200 PS engine, the Scirocco makes the 0 to 60 mph in 7.2 seconds and hits a top speed of 235 km/h.
Volskwagen starts airing in the US its commercials featuring Heidi Klum. Expect to see a lot more Heidi Klum and her husband, famous singer Seal, in the brand new and shiny VW products. Both have signed a deal with VW last year to be the auto maker official ’celebrity’ ambassadors.
The "Revolution" spot created by Austin-based GSD&M Idea City incorporates unprecedented technology to film the combustion process of a BMW M3 V8 engine without using computer generated effects.
Filming the process was not easy. Manifolds were cut, cylinders shaved, and lighting holes were drilled in three complete M3 V8 engines for Director Raf Wathion to use special cameras and lenses to capture the action.
Volkswagen of America announced today the launch of a new advertising and marketing campaign called DAS AUTO, literally translated to “the car.” Part of a global brand platform, DAS AUTO will build on Volkswagen’s unique place in pop culture through its message of It’s What the People Want.
The campaign, which launches today, will introduce the world to Max, an iconic, quirky, talking 1964 black Beetle. DAS AUTO kicks off with an extensive targeted television, print and online advertising effort, as well as integration into social media channels. In each spot, Max has candid conversations with notable figures from pop culture in a talk show setting.
The discussions focus on Volkswagen’s intuition on what it is the people want. Guests include supermodel Heidi Klum, pop and TV personality David Hasselhoff, Star Trek’s Leonard Nimoy, NASA astronaut Richard Searfoss, music-sharing innovator Shawn Fanning and former basketball coach Bob Knight.
Looks like Pontiac is taking things seriously in its latest ad. By comparing the Pontiac G8 with Bmw 5-Series, the American manufacturer puts the German vehicle in a bad light in front of millions of people. The 5.3 liter V8 engine of the Pontiac transforms it in a cool ride while the Bmw is seen as a ride for old and dum people.
Honestly this is a crazy ad…the American manufacturer take risks with this video and let’s hope it will not backfire at them, at least they show they have the sense of humor, at least that the way we decided to see it.
Now all we have to do is to wait for Bmw’s answer...
The most desirable of all Mercedes-Benz models appear like jewels before a spectacular mountain landscape: the new generations of the SL, SLK, and CLS. Mercedes-Benz is presenting three dream cars together for the first time, in a brand campaign conceived to make the premium automotive brand even more desirable than ever before.
“With this campaign we are for the first time displaying our new strategic approach, which we sum up with the motto ‘The Culture of Driving’. The aim is to further sharpen the profile of the Mercedes-Benz brand,” says Dr. Olaf Göttgens, Vice President Brand Communications Mercedes-Benz Cars. This is why the campaign’s focus is not on a single vehicle type, but on the brand itself. “Presenting the three dream cars together conveys the fascination of the Mercedes-Benz brand, so it should also generate spillover effects for all of our models,” adds Göttgens.
Mercedes Benz has planned a $100 million advertising campaign in the U.S. The promos will focus on the C-Class and M-Class models in an attempt to improve sales figures. This is a new initiative taken up by Mercedes to increase awareness and also to promote the brand.
Mercedes will divert the advertising money to pay for nationwide TV spots instead of making local ad buys.
"There is just so much TV advertising out there, and we have to tell our story in compelling ways," stated Steve Cannon, vice president of marketing for Mercedes-Benz USA.
Competitor BMW, has another way of going about it. It will allocate not more than a quarter of its advertising dollars on TV spots and will focus on Internet advertising, interactive marketing and newspaper ads.
It will be interesting to see if there are any new promos made specially for the U.S audience. The extent to which these ads will effect sales remains to be seen.
Automobile company smart will introduce its creative anthology, “sideways. a smart art project,” on March 19, 2008 in New York. The book picks up on the brand’s philosophy of questioning generally accepted ideas. The collection includes work by 100 international artists and creative minds, and seeks to evaluate the way we think about the environment and mobility in the here and now.
The artists present work from the fields of photography, illustration, graphic design, painting, sculpture, architecture, styling, hairstyling and make-up over 248 pages, providing an aesthetic cross-section of modern-day pop culture and making creative statements about how we can promote greener modes of transportation. The international Trend Magazines acted as curator for the project, and the book itself was produced by the Gestalten Verlag, a Berlin publishing house, in conjunction with smart.
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Mercedes Benz has planned a $100 million advertising campaign in the U.S. The promos will focus on the C-Class and M-Class models in an attempt to improve sales figures. This is a new initiative taken up by Mercedes to increase awareness and also to promote the brand.
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