Mercedes Benz has just launched a new commercial for the 2010 Mercedes E Class, promoting both the sedan and coupe versions. The advertisement was shot in the style of a Hollywood blockbuster, contrasting smooth pans of couples admiring classic Benz automobiles with exciting driving scene in which the director was able to make the redesigned E look like it was about to jump off the screen. Although the car manages to stay on film, it does manage to make an impression when it breaks through a glass wall in the Mercedes Benz Museum and finds its own place amongst it’s older relatives.
It is no secret that ever since the beginning of the automobile industry German automakers have been competing with each other. In one of their latest television commercials, Volkswagen isn’t bashful about having a go at Mercedes Benz owners pointing out the exceedingly high cost of ownership for the Daimler models. What is particularly amusing is how the people’s car maker positions their latest creation, the CC, against the car that started the whole four-door coupe phenomenon, the Mercedes Benz CLS. Enjoy!
Mercedes revealed it’s first commercial for the newly launched E-Class coupe. These was a time when a high-brow company like Mercedes didn’t have to use implied sex to sell its cars. But hey, in this economy anything goes, and we’re not complaining.
Audi revealed today the first commercial for the most powerful R8 ever, the R8 V10 5.2 FSI. Although this is for the German market, the footage is obviously from a state in the western U.S. — too bad no one caught this out in the open when filming.
The supercar is powered by a 5.2 liter V10 engine de-tuned from the Lamborghini Gallardo LP560-4 to make 525 hp (105 more than the V8 version.) It makes the 0 to 100 km/h (62 mph) run in 3.9 seconds and has a top speed of 196 mph. Just like the slogan on the commercial says, this is the maximum Audi.
Volkswagen had some fun when it first premiered the Golf VI in Europe back in the winter. This commercial is clever, witty and possibly quite hard to choreograph. It may also have been considered too violent... it could only air after 9 pm in many of the markets it was shown.
Although North America has to wait until the fall for the new Golf GTI, the European launch has already begun this month. So here’s the first German commercial for the 207 hp hot hatch titled, “Only for the advanced: the new Golf GTI.”
Check out the "behind the scenes" video in Los Angeles after the jump.
Ads aren’t always very clever, but this one for the Audi Q5 crossoverdefinitely had a few creative minds at work on it. It was made for the South African market, and the slogan is "Everything happens on cue", get it?
Keeping up with the Joneses may be finally taking its toll. Andy Richter and James Adomain are comparing cars in this mock commercial put together by the comedy troupe The Upright Citizens Brigade.
Andy Richter is rejoining Conan O’Brian when he takes over the Tonight Show, so hopefully by then Richter will be able to afford a Prius of his own... that is if he’s not in jail (watch the video and you’ll understand.)
Mini is having some fun with its new convertible. After all pure entertainment is the only reason to have an "Openometer” that counts the minutes the top is down. Now Mini is using an ad campaign to remind everyone that a Mini convertible should be "Always Open".
Audi has been getting a lot more aggressive in its advertisements lately. It started last summer with the aging ad, and it continued with the web searies Meet the Beckers. Now Audi has teamed up with Jason Statham (recently of the Audi-filled Transporter 3) to poke some fun at everyone to introduce the supercharged A6 in this Super Bowl ad.
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